Atlas Systems case study

1. INTERACTIVE SMS
Case study of Mobile messaging tool project

2. OVERVIEW
• Love SMS is a short (5) question personality / love / sex quiz and after
responding to all 5 questions the user is sent a witty result
• The Love SMS project was a new service being offered to mobile users
• This is a text alert premium based service that had own subscription package
• The SMS Love text alerts are sent to subscribed users on a weekly basis
• The text alert includes the defined quiz for the week and the user will be able
to participate by answering them directly from their phone on a weekly basis
• The quizzes ‘send schedule’ is managed on the SMS Love Admin tool

3. CHALLENGES
• Result Processing Logic (SMS based answers)
• Interactive profile information gathering via SMS
• Keyword Processing and intelligent questions
• Managing quizzes
• Intelligently handling SMS keywords and answers, multi-sms questions and
message delivery, help system to get users started with the new concept of
SMS-based quiz system

4. SOLUTION
• Implemented Numerical and Alphabetical Logic in PHP for result processing
• Keyword processing using PLEX andVAS systems in place
• Intelligent and accurate parsing of keywords and answers (involving probability
checks) ensuring users are hooked to the system
• Overcome message length limits (SMS) and manage long quiz delivery
• PHP based Admin tool was put in place for Managing quizzes,Weekly
Notification alerts and rules for the logic

5. RESULTS
• The intuitive and intelligent system has allowed the business to acquire user
base and retain them for longer period.
• Per week the service acquiring around 10k users.
• Architecture and solution was simple and robust such that business could
implement the service in many countries (with local restrictions and
certifications) in less turnaround time.
• TECHNOLOGY
• PHP, JQuery, JQGrid, JSON, VAS