Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AMS Love sms


Published on

Atlas Systems case study

Published in: Technology
  • Login to see the comments

  • Be the first to like this

AMS Love sms

  1. 1. INTERACTIVE SMS Case study of Mobile messaging tool project
  2. 2. OVERVIEW • Love SMS is a short (5) question personality / love / sex quiz and after responding to all 5 questions the user is sent a witty result • The Love SMS project was a new service being offered to mobile users • This is a text alert premium based service that had own subscription package • The SMS Love text alerts are sent to subscribed users on a weekly basis • The text alert includes the defined quiz for the week and the user will be able to participate by answering them directly from their phone on a weekly basis • The quizzes ‘send schedule’ is managed on the SMS Love Admin tool
  3. 3. CHALLENGES • Result Processing Logic (SMS based answers) • Interactive profile information gathering via SMS • Keyword Processing and intelligent questions • Managing quizzes • Intelligently handling SMS keywords and answers, multi-sms questions and message delivery, help system to get users started with the new concept of SMS-based quiz system
  4. 4. SOLUTION • Implemented Numerical and Alphabetical Logic in PHP for result processing • Keyword processing using PLEX andVAS systems in place • Intelligent and accurate parsing of keywords and answers (involving probability checks) ensuring users are hooked to the system • Overcome message length limits (SMS) and manage long quiz delivery • PHP based Admin tool was put in place for Managing quizzes,Weekly Notification alerts and rules for the logic
  5. 5. RESULTS • The intuitive and intelligent system has allowed the business to acquire user base and retain them for longer period. • Per week the service acquiring around 10k users. • Architecture and solution was simple and robust such that business could implement the service in many countries (with local restrictions and certifications) in less turnaround time. • TECHNOLOGY • PHP, JQuery, JQGrid, JSON, VAS