Komunikasi Penyuluhan

1. CYBER EXTENSION COMMUNICATION
Atika Rusli

2. Cyber Extension
(Wijekoon et al: 2009)
■ Cyber extension is an agricultural information exchange
mechanism over cyber space, the imaginary space behind
the interconnected computer networks through
telecommunication means
■ It utilizes the power of networks, computer communications
and interactive multimedia to facilitate information sharing
mechanism

3. The working of the Cyber Extension
Communication (CEC) model
(Adekoya: 2007)

4. Potential Adventages of CEC Model
(Sharma: 2004)
■ Continuously available
■ Information rich
■ Offer instant international reach
■ Cut steps from traditional process
■ Receiver-oriented approach
■ Activism
■ Individualism
■ Message
■ Feedback
■ Save money, time and effort
■ Multiplicity of purpose

5. http://cybex.pertanian.go.id/
e.g.

6. http://cybex.ipb.ac.id/
e.g.

7. Reference
■ Adekoya, A.E. 2007. Cyber extension communication: A strategic model for
agricultural and rural transformation in Nigeria. Journal of Food, Agriculture &
Environment Vol.5 (1) : 366-368. 2007
■ Sharma, V P. 2004. Cyber Extension: The Extension Approach for New Millennium.
MANAGE, Hyderabad. Available online at www.manage.gov.in
■ Wijekoon, R. Shantha Emitiyagoda, M.F. M. Rizwan, R.M.M. Sakunthalarathanayaka,
H.G. Anurarajapa. 2009. Cyber Extension: An Information and Communication
Technology Initiative for Agriculture and Rural Development in Sri Lanka.
http://www.fao.org/fileadmin/user_upload/kce/Doc_for_Technical_Consult/SRI_LA
NKA_CYBER_EXTENSION.pdf. [26 September 2009].