ICT-enabled services for agricultural development in India


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Focuses on ICT-enabled services in planning, agricultural research, extension and marketing in India

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ICT-enabled services for agricultural development in India

  1. 1. ICT-enabled Services for Agricultural Development in India For academic purpose only Dr A.S.Charyulu National Institute of Agricultural Extension Management (MANAGE) Hyderabad, India.
  2. 2. What is ICT? <ul><li>ICT includes any communication device or application, encompassing: </li></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Cellular phone </li></ul></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>Networks </li></ul></ul><ul><ul><li>Satellite systems </li></ul></ul><ul><ul><li>Hardware and software </li></ul></ul><ul><ul><li>The Internet and its applications, WWW, Portals </li></ul></ul><ul><ul><li>Various services and applications-videoconferencing and distance learning. </li></ul></ul>
  3. 3. Digital Revolution <ul><li>What is “Digital”? </li></ul><ul><li>What is “Revolution”? </li></ul><ul><li>Digital Revolution: </li></ul><ul><ul><li>Digitization of information </li></ul></ul><ul><ul><li>Major advances in ICT (over the past two decades) </li></ul></ul><ul><ul><li>Rapid growth in telecommunication networks (such as the Internet) </li></ul></ul>
  4. 4. Advances in ICTs <ul><li>Convergence of technologies </li></ul><ul><li>Miniaturization </li></ul><ul><li>Speed of processing data </li></ul><ul><li>Increase of storage capacity </li></ul><ul><li>Increase of bandwidth </li></ul><ul><li>Networking – wireless technologies </li></ul>
  5. 5. Digitalization ↔ Globalization <ul><li>Digitalization </li></ul><ul><li>Communication Revolution </li></ul><ul><li>Information flow </li></ul><ul><li>Networking </li></ul><ul><li>Globalization </li></ul><ul><li>Trade flow </li></ul><ul><li>Private capital flow </li></ul><ul><li>Outsourcing growth </li></ul>
  6. 6. Digitalization ↔ Globalization: The New Economy Transform business & market processes Accelerating GLOBALIZATION DIGITALIZATION
  7. 8. The Digital Divide <ul><li>Difference between: </li></ul><ul><ul><li>those who have access and effective use of technology , and </li></ul></ul><ul><ul><li>those who either lack it or don’t use it effectively. </li></ul></ul><ul><li>Types of Divide : </li></ul><ul><ul><ul><li>The Global Divide (among countries ) </li></ul></ul></ul><ul><ul><ul><li>The Social divide (within countries) </li></ul></ul></ul>
  8. 9. <ul><li>The Global Divide: </li></ul><ul><li>The disparity, among countries , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively. </li></ul><ul><li>The Social Divide: </li></ul><ul><li>The disparity, within a country , between those who have access to ICT and use them effectively and those who don’t have access or don’t use them effectively. </li></ul>The Digital Divide
  9. 10. The Digital Divide <ul><li>Haves and have-nots based on the followiing facts: </li></ul><ul><ul><li>Technical aspects (infrastructure, ability, bandwidth) </li></ul></ul><ul><ul><li>Gender: fewer girls involved </li></ul></ul><ul><ul><li>Politics: ICT a threat for countries that do not want free flow of information </li></ul></ul><ul><ul><li>Language: a dominance of English and Western languages: limits access to information </li></ul></ul><ul><ul><li>Literacy: both illiteracy and IT-illiteracy affect access. </li></ul></ul>
  10. 11. <ul><li>Mobile phone </li></ul>Bridging Digital Divide: ICT Innovations
  11. 12. <ul><li>Simputer ™ is a low cost portable alternative to PCs </li></ul>Bridging Digital Divide: ICT Innovations Photo credits: http://www.simputer.org
  12. 13. <ul><li>Personal Digital Assistant (PDA) </li></ul>Bridging Digital Divide: ICT Innovations
  13. 14. <ul><li>Videoconferencing </li></ul>Bridging Digital Divide: ICT Innovations
  14. 15. <ul><li>Community Radio </li></ul>Bridging Digital Divide: ICT Innovations Photo courtesy: Deccan Development Society
  15. 16. Application of ICTs <ul><li>Development </li></ul><ul><li>Governance </li></ul><ul><li>Agriculture </li></ul>
  16. 17. <ul><li>Development </li></ul><ul><ul><li>Planning for development, Health, Education, Disaster management etc. </li></ul></ul>Application of ICTs
  17. 18. Courtesy and credits: National Informatics Centre (NIC), Govt. of India, screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.
  18. 23. Converging Funds from different schemes
  19. 28. <ul><li>Palaniammal’s eyes… </li></ul>Application of ICTs Photographs by an ordinary web camera: Remote feedback given by Aravind Eye hospital Credit : IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in
  20. 29. Application of ICTs The Power of Visual Communication A Doctor in Madurai talking to patients in Ulaganathapuram Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in
  21. 30. Application of ICTs Remote Cardiac care Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in
  22. 31. <ul><li>Grameen VillagePhone, Bangladesh. </li></ul>Application of ICTs (Photo from: www.grameenphone.com)
  23. 32. <ul><li>Central Government Initiatives : DAC-NATP, DACNET, AGMARKNET, KCC DARE-ARIS,ATIC, Ministry of CIT(NIC)- CICs </li></ul><ul><li>State Government Supported : Rajasthan- Jan Mitra, Gujarat-GAU-SAT-KRU, M.P.- Gyandoot, Maharashtra-Maha-Agrinet, A.P.-Rural e-Seva, Karnataka-Rhythu Sampark Kendras and Bhoomi, Kerala- Kissan Kerala, Akshaya Kendras </li></ul><ul><li>Corporate Sector Initiatives: e-Chaupals of ITC-IBD, Tata Kisan Kendras of Tata Chemicals, Parry’s Corners of EID Parry and Chirag Kendras of n-Logue </li></ul><ul><li>NGOs and other private Sector : Information Village-MSSRF, Drishti.com, Agriwatch.com, TARA Kendras. </li></ul>ICTs Applications in India
  24. 33. <ul><li>Ministry of Panchayati Raj to establish Information Kiosks in 2,37,000 Panchayats (Mission 2007) </li></ul><ul><li>Department of Information Technology (DIT) plans to initiate over 1,00,000 Common Service Centres (CSCs) under the National eGovernance Plan (NeGP). </li></ul><ul><li>ITC is adding 7 new eChaupals a day and plans to scale up to 20,000 eChaupals by 2010 covering 100,000 villages in 15 states. (Sivakumar CEO, ITC-IBD) </li></ul><ul><li>Governments of Uttaranchal, Rajasthan, A.P., Kerala have also announced Major Rural Connectivity Projects </li></ul>Application of ICTs in Agriculture
  25. 34. <ul><li>Use of ICT by all NARS </li></ul><ul><ul><ul><li>Research Information Networks, Expert Systems, Decision Support Systems; Knowledge Networks </li></ul></ul></ul><ul><li>Agricultural Extension </li></ul><ul><ul><ul><li>Cyber Extension, e-Extension, Virtual Extension </li></ul></ul></ul><ul><li>Agribusiness &Marketing </li></ul><ul><ul><ul><li>Market information websites; Agribusiness portals </li></ul></ul></ul><ul><ul><ul><li>E-trading </li></ul></ul></ul>Application of ICT in Agricultural Research-Extension-Marketing
  26. 35. e Sagu <ul><li>eSagu is an IT-based agro-advisory system by IIIT, Hyderabad </li></ul><ul><ul><li>Personalized : Agriculture expert advice at the farmer’s door-step. </li></ul></ul><ul><ul><li>Query-less: Farmers need not ask a question </li></ul></ul><ul><ul><li>Continuous: Advice is provided regularly (once in a week) from sowing to harvesting. </li></ul></ul><ul><ul><li>Timely: Provides the advice within 24 to 36 hours </li></ul></ul><ul><ul><li>Cost-effective. </li></ul></ul>
  27. 36. Courtesy and Credit: e-Sagu, IIIT, Hyderabad Agriculture experts Community System Agricultural Information System (PORTAL) <ul><li>Soil data </li></ul><ul><li>Plant properties </li></ul><ul><li>Crop data </li></ul><ul><li>Farmer’s details </li></ul><ul><li>Research data </li></ul>Coordinator Coordinator Coordinator Far mer Far mer Far mer Far mer Far mer Far mer Far mer Far mer Far mer
  28. 37. Courtesy and Credit: e-Sagu, IIIT, Hyderabad
  29. 38. eSagu – an Agro Advisory System <ul><li>eSagu provides personalized advice </li></ul><ul><li>eSagu is feedback based </li></ul><ul><li>eSagu provides timely advice </li></ul><ul><li>eSagu is query-less </li></ul><ul><li>eSagu covers all the farms (poor farmers) </li></ul><ul><li>eSagu is cost-effective </li></ul><ul><li>eSagu can be developed with the available infrastructure </li></ul><ul><li>eSagu creates the effect of multiple agriculture scientists visiting each and every farm. </li></ul>
  30. 39. Computer to Mobile SMS Broadcast Service Sender Receiver Courtesy and credit: KVK, Bhabaleswar.
  31. 40. Courtesy and credit : TNAU, Coimbatore .
  32. 42. Community Radio Courtesy and credit : TNAU, Coimbatore .
  33. 43. CR in Agricultural Institutions <ul><li>Indian Council of Agriculture Research (ICAR) is eligible. </li></ul><ul><ul><li>38 State Agriculture Universities </li></ul></ul><ul><ul><li>39 Central Research Institutes </li></ul></ul><ul><ul><li>18 National Research Centers </li></ul></ul><ul><ul><li>553 Krishi Vigyan Kendras </li></ul></ul>
  34. 44. <ul><li>In February 2008…………. </li></ul><ul><li>Krishi Vigyan Kendra, Bharsar, Pauri, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Gwaldham.Chamoli, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra. Ranichauri, Tehri Garhwal, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Chiniyalisaur, Uttarkashi, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Jyolikot, Distt-Nainital, Uttarakhand </li></ul><ul><li>Krishi Vigyan Kendra, Lohaghat. P.O.Galchoura, Distt-Champawat, Uttarakhand </li></ul>CR in Agricultural Institutions
  35. 45. 7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand 8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand 9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand 10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand 12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh 13. CCS Haryana Agricultural University, Hissar, Haryana 14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh . CR in Agricultural Institutions
  36. 46. ICTs for Agricultural Marketing <ul><li>Market Information </li></ul><ul><li>Production information, Price information, forecasting, market intelligence, farmers advisory services </li></ul><ul><li>Networking of Markets through ICTs </li></ul><ul><li>Commodity Exchanges, Futures Trade </li></ul><ul><li>Value chain management </li></ul><ul><li>Knowledge intensive post-harvest management, Traceability , quality and certification, Supply chain management </li></ul>
  37. 56. mb
  38. 61. Courtesy and credit : APEDA. Screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.
  39. 79. Supply Chain Technologies <ul><li>2 D Bar Codes </li></ul><ul><li>3 D Bar Codes </li></ul><ul><li>RFID </li></ul><ul><li>GPRS </li></ul><ul><li>Intelligent Packing </li></ul>
  40. 80. RFID (Radio Frequency Identification) <ul><li>Transponder </li></ul><ul><li>Transceiver </li></ul><ul><li>EPC Global Trade ID Number </li></ul><ul><li>EPC Network </li></ul>
  41. 81. RFID Current Applications <ul><li>Electronic article surveillance </li></ul><ul><li>Speed pass payment systems </li></ul><ul><li>Warehouse management </li></ul><ul><li>Livestock traceability </li></ul>
  42. 82. RFID- Benefits <ul><li>Improves security – reduced theft </li></ul><ul><li>Shrinkage control </li></ul><ul><li>Labor savings (throughout supply chain) </li></ul><ul><li>Numerous marketing applications like tracking in store shopper movement and linkage to smart loyalty cards </li></ul><ul><li>Improved service like total cart out scanning at check outs </li></ul>
  43. 83. RFID Trolley RFID Chip
  44. 84. 2D Bar Code 3D Bar Code
  45. 85. Intelligent Packaging
  46. 86. ICT Initiatives at Village Level Public Initiatives Private Initiatives NGOs Initiated Partnerships in ICT enabled services
  47. 87. Agri and animal husbandry social development work Input-Output marketing, technology dissemination Research – farmers linkage, call centers Salient services Uplifting of remote area people Business goals with social orientation Research, education, training, and capacity building Area of interest Funds from International Agencies / State Govt. Company expenditure Funds from Central and State Govt. Investment NGOs Private Public Features
  48. 88. NGOs Private Public Features Remote and socially under – developed areas Commercial, strong marketing areas of the companies Based on research and training needs, village/district Working areas To create awareness about socio-economic benefits to innovative technologies To generate economic benefits for the people as well as the company To make role model for agri and the allied development Goals Volunteers from local areas and service oriented personnel Local trader, professional personnel Govt. officials, trained local person IT facilitator at the village level
  49. 89. <ul><li>Group Approach </li></ul><ul><li>Partnerships in ICTs </li></ul><ul><li>Coordination among Departments </li></ul><ul><li>Capacity building of farmers </li></ul>Road ahead ……..
  50. 90. Thanks Credits: The screenshots of applications and web pages are taken from the presentations of the respective organizations and their websites and presentations of several resource persons for academic purpose only. The credit goes to the these organizations, sources and individuals. Please give proper citation to these sources if in case this material is used. The views and points are purely personal and not necessarily that of MANAGE