The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Managing electronic and digital media
1. Managing Electronic and Digital Media
Presented to:
Habiba Rahman,
Assistant Professor & Chairperson,
Department of Television, Film and Photography
University of Dhaka.
Presented by:
Asrafun Naher
Roll:
RK-048-001
Course: Broadcast and Film Production
Management (TFS 404)
Contents:
Management in the Electronic and Digital Media
An overview of the Electronic and Digital Media
Interrelated Activities of Traditional Media Companies
Media Convergence
Three Levels of Management
Management Skills
Management Functions
Management Roles
Source:
Book: Management of Electronic and Digital Media, 6th
Edition
Writer: Alan B. Albarren
2. Management in the Electronic and Digital Media
Management:
A dynamic process by which individuals work with and through other people to
accomplish organizational objectives;
Challenges:
Globalization;
Changing audience tastes and preferences;
Competitive environment;
Emerging philosophies;
Interplay of economic, technological and regulatory forces.
Solution:
Learning new process;
Refining skills and do more than just managing.
3. An overview of the Electronic and Digital
Media
Radio
Consists of AM and FM broadcasting as well as HD and satellite radio.
Television
Dominated by the broadcast networks.
Multichannel Video Services: Cable, Satellite and Telcos
Consists of broadcast signals, satellite-delivered networks, premium services, and pay-
per-view, as well as ancillary services like DVRs and telephone service.
Telecommunications Industry
Offers a range of communication services ranging from traditional telephone to
Internet access in addition to video distribution.
Digital Video Platforms and Social Media
Provide a host of new ways to consume information and entertainment.
4. Interrelated Activities of Traditional Media
Companies (Sherman, 1995)
Development
Concerned with new technological innovations.
Production
Consists of the manufacture of both hardware and software for the electronic media.
Hardware: Television and radio receivers, satellite dishes, mobile devices.
Software: Television and radio programs, sound recordings.
Distribution
Concerned with getting products to consumers.
Example: Traditional broadcast networks to satellite-delivered services, the Internet.
Exhibition
Concerned with the sector where the consumer will use and engage the product.
5. Media Convergence
Idea
The integration of video, audio, the Internet, and computing
systems, as well as distribution technologies;
Pros
Saves resources;
Integration of newsgathering operations;
Sharing of official support functions, marketing and engineering.
Example
Fox, Gannet, Raycom Media.
6. Three Levels of Management
Lower-level manager:
Centers on supervising others and monitors individual performance;
Example: Program Director who evaluates the on-air staff.
Middle-level manager:
Plan and allocate resources and manage groups of people;
Example: General Sales Manager who coordinates the activities of the sales
department.
Top-level or Executive Manager
Monitors the entire organizational environment
Identifies internal and external factors that impact the operation.
Example: The General Manager or Market Manager
7. Management Skills
The basic competencies needed by electronic media managers;
Can be developed via continuing education, experience, and attendance at
managerial seminars and workshops;
Needed skills in the Management process:
Technical skillls; Human skills; Conceptual skills
Crucial skills to the successful Electronic and Digital media Management:
Financial skills; Marketing skills; Entrepreneurial
8. Technical Skills
Meaning
The technical aspects of the operations.
Example
Equipment operation, signal transmission, content distribution
and digital applications.
Challenge
Technological advancements.
Benefit
Greater respect from employees.
9. Human, or People, Skills
Characteristics:
The single most important skill;
Helps to exhibit strong interpersonal skills, leading and motivating
employees;
Helps to make managers dynamic, visionary and motivated.
10. Conceptual, or Problem-Solving, Skills
Characteristics:
Making decisions based on sound judgment;
Solving problems in an efficient and timely manner.
Challenges:
Constantly changing pattern of media;
Responding to the environment quickly.
11. Financial Skills
Tasks
Meeting financial goals;
Managing budgets;
Dealing with unexpected contingencies.
Challenges
Heavily competitive environment;
Constantly evolving economic system;
Increasing the value of the enterprise.
12. Marketing Skills
Tasks:
Positioning the product(s) effectively;
Using vehicles and platforms strategically to build
audience;
Understanding the using of four Ps of marketing.
13. Entrepreneurial Skills
Tasks:
Thinking and working like entrepreneur;
Helps to be innovative, tenacious, and courageous to take risks;
Helps to exhibit a sense of passion.
14. Management functions
Refer to the tasks that managers perform;
Functions that actually occur in the daily activities of electronic media
managers:
Planning;
Organizing;
Motivating;
Controlling;
Facilitating;
Communicating;
Negotiating.
15. Planning
Function
Establishing organizational objectives
Providing others with the resources needed to accomplish their
tasks.
Challenges:
The establishment of both short and long term objectives;
The complicated form of strategic planning;
Example: A competitive environment among the “Traditional
Media”, the already emerged “New Media” and the growing
importance of “Social Media”.
16. Organizing
Functions:
Determines the responsibility of a unit for specific company
objectives.
Creates a holistic environment by linking managers of
individual departments with the overall structure of the
organization.
Conflicts are resolved and mediated by top-level managers.
17. Motivating
Functions:
Helps any organization to accomplish goals;
Manages employees to give a high level of performance.
Applicable areas
production, research and engineering.
Employees demand:
Recognizing for individual achievement and contribution;
Opportunities for continued growth and advancement.
(Buckingham and Coffman, 1999; Herzberg,1987)
18. Controlling
Functions:
Giving feedback to other managers and employees;
Monitoring the progress toward completion of organizational objectives;
Making changes as situations demand.
Criticism regarding feedback:
Managers do not offer enough feedback;
Feedback should not be limited to annual performance reviews.
19. Facilitating
Characteristics:
i. Empowers the needed resources to complete
organizational tasks;
ii. Resources may include personnel, money, or equipment;
iii. Most prominent at the executive and middle levels of
management;
iv. Provides more than just moral support;
v. Articulates the needs of the unit;
vi. Seeks additional resources as needed on an ongoing
basis.
20. Communicating
Benefits:
Permeates all areas of management;
Keeps employees abreast of information;
Establishes a participatory climate beneficial to the organization.
Types of communication:
Formal lines of communication: newsletters, performance
reviews.
Informal lines of communication.
Ways of encouraging communication:
E-mail and messaging, regular meetings and an open-door office
policy.
21. Negotiating
Purpose
Seeking best possible solutions.
Types of negotiation:
Negotiation with employees: salary and benefit package, new personnel
positions, dealing with vendors.
Program acquisition: license fees, news services.
Equipment needs: production equipment.
Other forms of negotiation: owners, regulators, audience members,
community leaders.
22. Management Roles
Leader:
i. Accepting responsibility for both the organization and the
employees;
ii. Adapting to change, making decisions, maintaining open
lines of communication, leading/ motivating others, setting a
vision and exhibiting passion.
Representative:
i. Serving as figureheads in a variety of contexts;
ii. Representing various trade and professional organizations
like NAB, NCTA, RTDNA etc.
23. Management Roles
Liaison
i. Transferring the information to the parent company and
filtering information from the corporate level.
ii. Needs strong communication and negotiating skills;
iii. Maintained usually by the executive manager;