unsung female social entrepreneur

3. SALONI
MALHOTRA:
An engineer from the University of Pune, Saloni
Malhotra is the Founder of DesiCrew Solutions Pvt
Ltd.
She started her career in an interactive media start
up, Web Chutney in Delhi. The Rural BPO concept was
started-off as a project under the mentorship of Dr.
Ashok Jhunjhunwala at TeNeT group, IIT Madras in
Jan 2005.
Saloni's work with DesiCrew has been featured in
leading newspapers and magazines across the globe
such as Business Week, Business Today, The
Economic
Times,
Fast
Company
and
The
Hindu amongst others. She has been nominated for
Business
Week
Asia's
Best
Youngest
Entrepreneurs,
MTV
Youth
Icon
2008,
E&Y
Entrepreneur of the Year 2008 and also facilitated in
the presence of the President of India by the CII. She is
the recipient of FICCI’s Best Women Social

4. HISTORY OF
DESICREW

5. BUILDING FROM THE GROUD
UP:
This pioneering model started off as an
incubate of IIT-Chennai’s Rural Technology
Business Incubator (RTBI) in 2005. DesiCrew
Solutions Pvt. Ltd was spun off as a
commercial entity in early 2007, as means of
addressing a pain point the industry was
facing. While doing so they also focused on
providing meaningful livelihood to rural &
semi-urban India through socially responsible
business process outsourcing. Currently, we
employ over 130 people across 5 centres in the
state of Tamil Nadu.

6. BUSINESS MODEL
The DesiCrew rural delivery model is:
 a network of micro-centres strategically
selected across rural and semi-urban locations.
professionally run with a 25 seat facility
working in 2 shifts to provide back-end services
to global clients.
Locations identified in territories with a
population in the range of 10 to 100 thousand.
The workforce built up by training the educated
but under employed.

7. BENEFITS OF THIS MODEL
 Creation of computer based/ knowledge related
jobs in communities where there are no similar
jobs.
 Lower attrition rates for the industry, as people
are less inclined to leave their jobs given the
improved quality of life and option of staying
with their families.
 Lower costs for clients as overheads at these
centres are far cheaper as compared to the
urban counterparts.

8. SERVICES PROVIDED
DesiCrew Business Model offers a full umbrella of
services.
This model leverages people, processes and
technology to deliver global service standards across
various verticals - Insurance, Market Research,
Internet & Mobile, E-Governance, and the Social
Sector.

9. Our Insurance segment offerings
include:
Digitization - Scanning and Data Entry
New Business set-up
Mailroom activities
Market Research Services:
Digitization
Translation
Transcription
Secondary Research

10. Our internet & mobile services
strategically supplement ongoing needs
like:
Website monitoring
Beta testing of web products
Live chat responses
Generate, Populate and Moderate content
Localization of web products
Our technology driven services for EGovernance include:
Digitization
Translation
Transcription
Project Management

11. Various services that organizations can
opt for in the developmental sector
include:
Digitization
Translation
Transcription
Secondary Research
Project Management

12. Vision & Quality Charter
Vision
• To expand economic geographic
boundaries by leveraging local talent
pools to provide a competitive
advantage to customers.

13. Quality Charter
•
•
•
•
•
Everyday they will:
Meet and exceed our customers’ quality expectations.
Respond and deliver within the time frame we have
committed to our customer.
Derive pride and happiness by ensuring our customers are
happy.
Do better than what we did yesterday.
Accomplish this ethically and with the lowest possible cost.

14. DESICREW ADVANTAGE
Our hybrid-model is a source of relatively low cost, customercentric, quality focused and socially responsible business process
outsourcing that provides meaningful livelihood to educated people of
rural & semi-urban India.
As the Indian domestic market expands to semi-urban and rural
markets, we are able to offer prospective clients a cost effective and
culturally specific back-end platform to service customers.
For this reason, our holistic approach to business generates and will
continue to generate financial and social returns for all of our
stakeholders.

15. SOCIAL IMPACT
It has a potential for greater impact as approximately 70%
of India’s population resides in rural areas
This mission is focused in harnessing the business model
for generating wealth in the rural economy rather than
extracting wealth from the rural areas.
Desicrew aims at creating knowledge jobs by outsourcing
to educated but socially ,economically and geographically
disadvantaged Indians.

16. BENEFITS OF
EMPLOYEMENT AT
DESICREW
• increase in income level
• provided basic sustenance
• spiked investment in homes as well as higher education
• higher confidence levels
• greater aspiration for the future
All these factors have encouraged rural workers to stay
rural thereby initiating a trend of reverse migration.

18. In the coming year we are looking to expand our workforce to 1000
employees across different states of India. Continuing this expansion year
on year, we would like to establish ourselves as the preferred BPO of
leading companies across all verticals in which we work.
Moving ahead we also plan on increasing our scope of work with the newly
created "DesiCrew Foundation." The DesiCrew Foundation funds various
initiatives like social impact assessment, marketing of the rural BPO
model, stock-sharing and benefits for employees, the community service
events, etc.

19. CHARACTERISTICS
 Risk taker.
Focused at maximizing profit by
minimizing cost.
Had the vision to see and make the best
use of available human resource.
Fulfilled her corporate social
responsibility.