Saloni Malhotra DESI CREW

2. Saloni Malhotra is the founder and
CEO of DesiCrew, an IT-enabled
service company that provides back-
office and support services in rural
areas of Tamil Nadu and Karnataka.

3.  Saloni did her engineering from University of
Pune
 She started her career in an interactive
media startup, Web Chutney based in Delhi.
 She somehow came into contact of Professor
Jhunjhunwala of TeNet group, IIT Madras and
came up with this idea.

4.  Started in 2005 as Test Project
 Tried 3 Different Models on basis of trail and
Error.
 Registered as Limited Company in 2007.

5.  TiE Stree Shakthi Award in 2011
 Nominated : Business Week's Asia's Youngest
Entrepreneurs
 Nominated : MTV Youth Icon 2008
 Nominated : E&Y Entrepreneur of the Year
2008
 Facilitated in the presence of the President
of India by the CII.

6.  The Desi Crew rural delivery model is a network of
micro-centres strategically selected across rural and
semi-urban locations.
 Each centre is professionally run with a 25 seat
facility working in 2 shifts to provide back-end
services to global clients.
 Locations of the micro-centres are identified in those
territories with a population in the range of 10 to 100
thousand.
 Lower attrition rates for the industry, as people are
less inclined to leave their jobs given the improved
quality of life and option of staying with their
families.
 Lower costs for clients as overheads at these centres
are far cheaper as compared to the urban
counterparts.

7.  Around 2/3rd of her employees are women at
their data processing centre.
 Desi crew today has 5 clients with annuity
contracts, 21 clients in all, and over 40
completed projects.
 It has contributed to a 40% cost saving for its
existing clients.
 Saloni has also won the best young
entrepreneur of the year award in 2007.

8. MARKETING NEED
 Alarming industry
 Cost cutting Exercises
 Social Pressure
 Insufficient Salary
SOCIAL NEED
 Underemployed
 Migration
 Potentials of Rural India