More than Just Lines on a Map: Best Practices for U.S Bike Routes
Marketing vs Branding
1. Marketing vs. Branding: What’s the
Difference? And Why Does It Matter?
Oftentimes, when people hear the word marketing, they don’t realize there’s a
lot more under the surface that goes into “marketing” a business.
For example, there’s marketing and branding.
Branding, marketing.
Marketing, branding. Frankly, it can all get quite confusing if you don’t start by
understanding the basics first. The two are actually different and without
distinguishing between them you won’t be able to recognize why you need
both.
Ok, so you might now be asking “what’s the difference and what do I need to
know?”