2. Links between lyrics and visuals
“You in the dark, I’ll be the bright light to guide you”
There isn’t many links between the lyrics and
visuals n the music video however, Cher Lloyd does
do hand movement which match the lyrics. When
she says “you in the dark” she covers here eyes to
symbolize darkness and when she says “bright light
to guide you” she open her hands to represent the
light.
3. Links between music and visuals
In this scene the cuts match the to the drum beat of the music. There is a beat played six
times and the camera cuts to the beat. The cuts are also very quick.
4. Genre characteristics
The genre for this music video is Pop,
and throughout the music video there
are multiple characteristics. There are
friends in the music video which is
typical for a pop music video as they
represent happiness, laughter and
fun. The music video is located in
school because the song is about
‘best friends’ and school is associated
with that. But throughout the video it
cuts to Cher Lloyd outside on a car as
she is the main focus, selling her
image. It is common for pop music
videos to be set outside as pop music
are usually about having fun.
Also, she is wearing short,
fashionable clothes with
perfect make up which is
another conventions as
the girls are usually
portrayed as fun and sexy.
5. Notion of looking and voyeurism
In her music video Cher Lloyd is continuously
shown as the main focus. The camera always cuts
back to her back and forth and in this scene when
she is walking with her friend the boys stop and
stare at her. Cher Lloyd is framed at the front which
again emphasizes on her as the main person but
also her ‘sexy’ image.
Here there girls are in awe of
her as she walks by. Again she
is being shown to be perfect
and young girls want to be like
her.
6. Multiple close ups of the artists/
record labels need to sell the artists
image
In this music video multiple
close ups of Cher Lloyd is being
used. The close ups allows us to
see her flawless makeup and
attractive face. Her image is
shown to be attractive and
somewhat perfect.
