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Tactical Soap Presentation - BUS 465 (002).pdf

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Tactical Soap Presentation - BUS 465 (002).pdf

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This presentation encompasses the development of a comprehensive brand strategy and promotional campaign for the Tactical Soap brand. This project is a comprehensive campaign to offer a strategic direction and executable campaign.

This presentation encompasses the development of a comprehensive brand strategy and promotional campaign for the Tactical Soap brand. This project is a comprehensive campaign to offer a strategic direction and executable campaign.

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Tactical Soap Presentation - BUS 465 (002).pdf

  1. 1. MARKETING PLAN MARYAM EL-BAYTAM, HOLLY WILLIAMS, NORA LI, KAHLAN MITCHELL, AND DAVID TANAKA Becoming Tactical
  2. 2. Vision/Mission Provide high-quality products with natural ingredients for men, promoting pleasure with increased confidence in several aspects of their lives! Goals Enhance men's confidence. Deliver a healthy and natural alternative in every single bar of soap for the under-serving man. Vision, Mission and Goals
  3. 3. Who Is Tactical Soap? Target Audience: Men 18+ 10% pheromone population
  4. 4. 1 2 3 BRAND PERSONA Meet Apollo... Apollo is an upper middle class single 34 year old male. Lives in Califorinia. Apollo is adventurous, extroverted, and in tune with his masculinity.
  5. 5. How will Tactical Soap change the lives of its customers? More than Soap Inspires confidence in its users Unique Bio-identical pheromone formulas Partnerships with experts Goes beyond hygiene Clinical psychologist approved Develop impactful formulas
  6. 6. Organization Who are the players? How will they integrate into the company? Owner Shipper Scott Carr Full-Time Marketing Team 3PL
  7. 7. Tactical soap differentiates with a pheromone formula They utilize several avenues for sales including: DTC and Amazon Tactical Soap resides within the Personal Care Product industry. Ecosystem
  8. 8. $85.2 BILLION Total Adressable Market (TAM): $32.9 BILLION Specific Adressable Market (SAM): $3 BILLION Serviceable Obtainable Market (SOM): 3 Billion 32.9 Billion 85.2 Billion Sales & GoToMarket
  9. 9. Top Three Competitors
  10. 10. TikTok Comparison
  11. 11. Dr. Squatch “Fun holiday-themed products” Competitors' Social Media
  12. 12. Problem Statement Men are becoming more concerned about what's in their self-care products. There not many all-natural soaps geared specifically to men.
  13. 13. Stay Fresh Boost Confidence Stay Clean "Life is short...smell good!" Pheromone infused formulas to enhance desired traits. Live your life and trust tactical soap to keep you clean
  14. 14. Educate Engage with potential customers through educational blogs. Enhance Implement new engaging promotional events. Endorse Promote user- generated content by offering referral deals. Promotional Strategy
  15. 15. Media Plan Promotional campaigns at Universities & Sporting events Black Friday & Cyber Monday Deals Influencer marketing with Twitch or YouTube Holiday Tactical Box Christmas Campaign
  16. 16. Event Host 100-250 individuals Single booth Promote on social media Budget Roughly $3,800 per PR event Total suggested budget for proposed media plan would be $25,000 Expected Results Projected 110% ROI per PR event 5-7% increased engagement rates Cost Structure $3,000 for giveaway Booth cost averaging at $420 $250 for paid ads Funding A Promotional Event
  17. 17. Promotional Examples E-mail / App Marketing “Rewards program” Social Media “Increase brand awareness” Implement "The Best Mens Body Wash" Holiday Themed “The Tactical Box”
  18. 18. Promotional Examples Educational Blog Post “When She Tells You, You Smell Good.” Sports Event “Increase brand awareness” Implement Social Events
  19. 19. Promotional Examples Video-based Customer Reviews "Implementing User-Generated Content" Sponsored Twitch Streams "Increasing Consumer Engagement with Target Audience" Sponsored by
  20. 20. THANK YOU!

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