TELFAR X ZENDAYA Holiday Campaign

1. TeLFAR x Zendaya
Spread love this holiday with TELFAR
By Ashley Gonzalez

2. Opening Scene
Commercial begins with a view from outside of the house, camera slowly moves towards the bedroom window of a teenage boy. The camera
angle changes to inside the teenage boys' room where he is attempting to make a dress out of old clothing. We see posters of different designers
and public figures. He happens to have a few posters of Zendaya that stand out. The father calls out telling his son that it is time to go. The
teenager proceeds to hide the dress under the bed and grabs his shoes.

3. Second Scene
Teenage boy and his father take a trip to the mall to
do some Christmas shopping.
Teenage boy comes across a store window filled
with televisions. He proceeds to watch and a
TELFAR commercial appears.

4. Third Scene
The commercial entailed Zendaya
carrying a TELFAR from their
holiday collection. The teenage
boy watches in awe. One of his
favorite actresses is holding a bag
that he now desires. The teenage
boy has a secret love for fashion
that he has yet to reveal to his
parents. He stands in front of the
televisions long enough for the dad
to notice and discover what he is
looking at. The boy awkwardly
turns around after being summoned
and joins his father.

5. Final scene
Fast forward to Christmas day, the
teenage boy is sitting by the tree waiting
to open gifts. His father walks towards
him holding a present behind his back
and hands it to him. The teenage boy
proceeds to open the gift and is overcome
with joy when he sees the purse he's been
wanting. The father and son embrace, he
can now live an authentic life. The purse
was a symbol of acceptance.

6. Inspiration
This commercial was created because
purses are for everyone and can be
worn by anyone. Our society puts
limits on our youth and creates a
negative stigma around being
yourself. TELFAR would have never
been created if Clemens didn’t
unapologetically embrace who he
was. This commercial tells a story of
many teenagers, this time we wanted
him to have a happy ending, sadly this
is not always the case. Our unisex
clothing line hopes to bring out the
confidence we all deserve.

7. Commercial
Logistics
Demographic: Parents and children 18-45
Cost to create Ad: $50,000
Competition: TELFAR is eponymous accessible luxury brand, their
main competitors are Michael Kors, Tory Burch, Ralph Lauren, Calvin
Klein, etc.
Cost of Product:
 Small Shopping Bag- $ 150.00
 Medium Shopping Bag- $ 202.00
 Large Shopping Bag- $ 257.00
Ad Placement: This will be a national ad that will play 60 times
between December 8th-23rd. At 1pm, 4pm, 8pm, 10:30pm. All times
that people typically sit down to watch television.

8. Holiday Ad Midterm Project: Spread love this holiday with TELFAR 30 second spot
Video
• Overview of a house in the middle of snowstorm.
• Camera slowly zooms in on a bedroom window.
• A black teenage boy in his room cutting up his clothing and attempting to make a
dress. We see posters and magazines of different fashion icons (Zendaya included).
• The father calls out to his son and the teenager proceeds to hide the dress under his
bed and grabs his shoes. As he closes the door behind him, the enter the mall.
• The teenage boy and his father are now walking through the mall during Christmas
time. The mall is decorated for Christmas.
• They Proceed to walk past a store that had huge televisions in the window.
• The teenage boy stops in front of the store after being drawn in by an ad playing on
the televisions of Zendaya modeling a TELFAR bag.
• The teenage boy instantly falls in love with the bag being worn by one of his favorite
actresses. He stands there for a while and his father walks up behind him.
• He slowly turns away quickly after hearing his father call out for him and
realizing he was standing behind him. The teenage boy thinks that he can’t ask his
for a purse for Christmas. (Due to society and that his father is a single parent)
• We fast forward to Christmas day, the teenage boy is sitting by the Christmas tree
waiting to open presents.
• His dad comes into the living room holding a present.
• The father hands the gift to the teenage boy and he proceeds to unwrap it.
• The teenage boy opens the box to find the bag that he was admiring at the mall days
prior.
• He breaks out in tears of joy and embraces his father.
• Commerical ends with the TELFAR logo with the Words Happy Holidays
underneath and a Santa hat animation on the logo
audio
• The intro of "This Christmas" by Donny Hathaway begins to play.
• Father, "It's time to go!"
• Teenage boy: "Coming!"
• Teenage boy gasps "wow" under his breath.
• Music fades when father calls his name, "David let's keep walking"
• Music volume increases gradually then subsides.
• Father, "Merry Christmas!, I got you something special"
• Teenage boy, "How did you know?
• Father, "I love you son"
• Voice over: Spread love this holiday with TELFAR.