This document provides an overview of email marketing and recommendations for an effective email marketing strategy. It discusses why businesses need email marketing to increase sales, acquire new customers, and grow the customer lifecycle. It outlines different types of emails like commercial, informative, trigger, and welcome/thank you emails. The document also covers essential elements like personalization, understanding the target audience, using the AIDA model, writing attention-grabbing subject lines, designing high-quality content and calls to action, choosing an optimal mailing frequency, and selecting the right time of day to send emails. It recommends starting with gathering a quality subscriber base and determining the needs of the target audience before creating and sending high-quality emails and analyzing the results.

1. Kate Devyatkina artjoker.net
Selling email-marketing

2. ● Why does business need
email-marketing?
● Types of e-mailings
● What does efficient email marketing
consist of?
● Where to start?

3. Why does business need emai-
marketing?

4. Sales growth

5. Those clients who have come out of
the mailings spend 83% more
money

6. 7 out of 10 people said they used a
discount they had known about in
email

7. Upbringing clients

8. 75% more regular customers
have the companies that use
email-marketing

9. Customer lifecycle
growth

10. Types of emailings:

11. Commercial

12. Informative

14. Trigger

15. Welcome letters

16. Congratulatory letters

17. Thank-you letters

18. What does efficient email marketing
consist of?

19. Personalization

21. Why do people open e-mails?
● 64% - Title
● 47% - The name of the
company that sends e-mails
● 26% - Offer
● 14% - First lines of a message

22. Understanding of
your target
audience

23. Use of
AIDA

24. Attention
(A)
Interest
(I)
Desire
(D)
Action
(A)
AIDA in email-copywriting:
A — the topic of a letter should drow attention
I — the contents of a letter should highten interest
D — USP of a letter should boost interest
A — call-to-actions will lead to conversion

25. How letter should be named to be opened?
- A topic should contain no more 50 symbols
- Use call-to-action words
- Make your topic transitive («what?», but not
«about?»)
- Remember the first-sentence rool!
- Throw out unnecessary words
- Use words-activations
- Answer the reader’s question:
«Why I need to read this email?»

26. Quality design and
content

29. Call-to-actions

31. Quality landing
pages

32. Everything about landing pages:

33. Regularity

34. 54% of clients defollow the
company that sends emails too
frequently

35. The optimal mailing frequency is 2-3
times in a month

36. When to send?
• 6.00-10.00 — the best time for sending personal letters
• 12.00-14.00 — news and articles
• 15.00-17.00 — high time for financial offers
• 17.00-19.00 — time for rest and B2B offers
• 19.00-22.00 — again personal letters
P.S. MailChimp noticed, that people read more letters after
12 p.m., and the highest engagement is from 2 p.m. to 5 p.
m.

37. Where to start?

38. Gather a base
(quality is more
important than
quantity)

39. Determine needs
of the target
audience

40. Create high-quality
letter (design +
content)

41. Choose the mail
service

43. Send and analize

44. Thanks!
Kate Devyatkina
facebook.com/crayzykatty
instagram.com/Just_crayzy
artjoker.net