Get the most out of your Facebook marketing spend with these easy tips for startups.

1. How to Run a Successful Facebook Ad
Campaign...on a Shoestring Budget!
www.datascoreinc.com

2. First, a Quick Intro...
● Former SpeedDate team
● Grew to 25M users, Acq’d by Match.com
● Marketing + Technology = Growth Team
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3. ● Traffic: 1.5B Active Users
● Relevance: Hyper Targeting
● Format: Visual + Social Proof
● Goals: Learning, Scale
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Why Facebook Ads?
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4. 1. Tracking
2. Testing
3. Traction
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3 Things to Focus On:
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5. ● #1 Problem with campaigns
● Pixel and SDK
● Conversion actions
● Troubleshooting
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Tracking
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6. ● Use the FB Pixel Helper
● Define actions before main conversion
● Change your attribution window
● Customize your dashboard
○ Conversion events
○ Attribution window
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Tracking Tips
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7. www.datascoreinc.com
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Dashboard Settings

8. ● Copy
● Image
● Targeting
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Testing
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9. ● Speak like a human
● Highlight something remarkable
● Tell the user the next step
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Copy Tips
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10. Headline: Who your company is
Text: Why people need your company
Description: What your company does
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Basic Copy Format
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11. www.datascoreinc.com
Ad Example: Desktop News Feed
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Text
Headline
Description
CTA Button

12. www.datascoreinc.com
Ad Example: Desktop Right Rail
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Text
Headline
X No Description
X No CTA Button

13. www.datascoreinc.com
Ad Example: Mobile News Feed
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Text
Headline
Description
CTA Button

14. ● Highlight faces, high contrast, close ups
● Explore free and paid sources
● Doctor your images (but keep copy <20%!)
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Image Tips
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15. www.datascoreinc.com
Example: Original Stock Photo
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16. www.datascoreinc.com
Example: Doctored Versions
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17. ● Age
● Gender
● Location
● Interests
● Device
● Remarketing & Lookalikes
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Targeting
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18. www.datascoreinc.com
Tip: Use Lookalike Targeting
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19. ● Goal is learning “what works”
● Rapid testing of permutations
● Budget 3-5x your CPA target
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Testing
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20. ● Train the bid algorithm
● Tip: Optimize for early actions
● System for building ads quickly
● Advanced strategies
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Traction
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21. www.datascoreinc.com
Tip: Set a Conversion Value
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22. We’re happy to help!
info@datascoreinc.com
About DataScore: DataScore helps startups grow with a data-driven marketing approach. We provide
high-level marketing strategy and efficient campaign execution, powered by proprietary technology. Gain
traction and accelerate your key performance metrics with our deep expertise in customer acquisition,
conversion and retention. We have a proven track record of scaling startups from pre-launch to a
successful exit.
www.datascoreinc.com
Questions?
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