A Quick Guide on How to Work With israeli Startups
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A presentation I gave in Sept 2020 to a leading bike brand from Taiwan about how to effectively and successfully engage and communicate with Israeli startup companies
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A Quick Guide on How to Work With israeli Startups
- 1. How to Work with Israeli Startups Arnon Kraft // CEO September 2020
- 3. 15+ companies Arnon Kraft General Manager Strategic Partnerships & Sourcing Redmond, WA Arnon Kraft VP for Technology & Operations VP for Business Development Milpitas, CA / Kfar Saba Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Vice President Arnon Kraft Advisory Board Member Arnon Kraft Advisor & Mentor Arnon Kraft Friend & Based on my 20 years experience
- 5. Culture
- 6. Culture “This is the best world-leading technology” = Showing off, not being modest = Pride, we worked hard to make this happen
- 7. Culture “I was in a top military intelligence unit” = Arrogance, trying to scare you = Give context, show their credibility and experience
- 8. Culture Seeming not to listen = Lack of respect or care = Eagerness and excitement to move forward, already thinking about next steps
- 9. Culture Wearing jeans, T-shirt = Disrespect, lack of value for the partnership = Common startup attire
- 10. Culture “I know what your problem is” = “I know better than you what you need” = “I did my homework to learn about your business”
- 11. Business
- 12. Business Why? Money, resources Access to market Commercialization experience Brand • Out of the box innovation • Ability to take (big) risks • Ability to focus on a very specific niche area • Access to technology
- 13. Business • Establish clear problem statement • Ensure startup business fit (Innovation & BU) • Establish clear post demo/pilot framework • Provide testing data
- 14. Business • Establish strong communication process • Provide the right connections for success – BANT • Simplify procurement process
- 15. Business • Define a clear need • • In many cases = customization • • Agree on NRE cost • • Define clear go/no-go criteria for the demo • • Define clear next steps if pass/fail • Successful Pilot – How?
- 16. Good Luck! 祝好运 Arnon Kraft // CEO