The document is a questionnaire about an advertisement for Sure deodorant. It asks the respondent for their age, occupation and gender, then asks a series of yes/no and open-ended questions about whether the ad seems aimed at athletes, whether it is clear about what it is selling, and whether it makes the respondent want to try the product and meets the requirements to sell the product.

1. Sure Advert Questionnaire
Age:
Occupation:
Gender: Male/Female
1. Basedon whatthe advertshowsdoyouthinkthe advertis aimedat athletesasthe target
audience?
Yes/no
2. Why doyou thinkitdoes/doesn’ttargetthe aimedtargetaudience?
3. Was the Sure DeodorantAdvertclearonwhatit triesto sell tothe targetaudience?
Yes/no
4. What wouldyouchange aboutthe advert to make itaimedat the target audience?
5. Doesthe advertmake you wantto buy/trythe product show inthe advert?
Yes/no
6. Do youthinkthe advertmeetsthe requirementstosell the product?
Yes/no