The concept of Karma basically builds on the notion that if you do good, good things will happen to you. But, in what way does this conflict with a share holder perspective of business? Can you really do good at the same time you do well?
The answer is to move to “social business”. The model promotes both economic and social value with core business solutions; a core business with social responsibilities which are built in rather than added in as an afterthought.
Likewise the concept of Karma, "social business" generates profits, but the main objective is not to maximize financial returns to shareholders. Instead, benefit financially disadvantaged groups in society and grow the social risk through reinvestment, allowing the venture reach more disadvantaged people. Various entrepreneurs, such as Muhammad Yunus, with the Grameen Phone venture, and Grameen Danone Food can provide potential lessons for business and social development in addressing the lack of market participation of the world’s poorest.