E-commerce in MENA by Iyad kamal

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E-commerce in MENA
presented by Iyad Kamal, COO, Aramex International
at the ArabNet Digital Summit 2013, Dubai, UAE

Published in: Technology, Business
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  • Overall Growth (ecommerce & SnS):Q1/2011 To Q1/2012 70%Q1/2012 To Q1/2013 67%Q1/2011 To Q1/2013183%
  • Ecommerce Growth:Q1/2011 To Q1/2012 300%Q1/2012 To Q1/2013 188%Q1/2011 To Q1/20131065%600,000 vs. 1,400,000
  • Ecommerce Avg Weight (Jan-Apr/2013) has increased to 1.44 Kg “Compared to 1.23 on 2012 and 1.16 on 2011”Combined Ecommerce and SnS Average is 1.35No Changes on SnSAvg Weight
  • Ecommerce Avg Order Value is 115 USD, SnS is less “between 60 – 78 USD”There is a variation between countries in ecommerce value: highest is Qatar around 150 USD, lowest is Egypt 79 USD “this is cumulative 2011 – Q1/2013”Average current (Q1/2013) value is 110 USD
  • Still almost the same, updated list is attached
  • In all countries COD Avg TT is 1 day longer than the online paymentKuwait long TT is due to customs issues
  • 2013 Order:Ecommerce (Jan-Apr/2013): SA, AE, EG  making 93% of the businessSnS (Jan-June/2013): SA, AE, QA (Kuwait is 4th, customs issues might be the reason)  making 64% of total businessNote: SA + AE makes 82% of the total ecommerce business and around 50% of SnS
  • 2011 BYND : Local  38:622012 BYND : Local  34:662013 BYND : Local  33:67
  • 2011, COD:CRDT  71%:29%2012, COD:CRDT  77%:23%2013 (Jan-Apr) COD:CRDT  75%:25%
  • 2013 order:LBEGBHQAAEOMSAKWJO “Lebanon can be ignored as number of shipment is very low”
  • 2013 trends:Return starts at 10% “Oman” and ends at 22% “KSA”Overall return rate is 17%Overall Return Rate:2011  17%2012  20%(Jan-Apr/2013)  17%
  • Based on Number returned:(Q1/2011) CRDT : COD  1:7(Q1/2012) CRDT : COD  1:10(Q1/2013) CRDT : COD  1:72011 CRDT : COD  1:92012 CRDT : COD  1:11(Q1/2013) CRDT : COD  1:7
  • 2013: Still 76% to 24%
  • Most of our customers are using ClickToShip and basic API solutionsWe are upgrading major customers to more advance API solutions and EDIPremier is implemented gradually
  • E-commerce in MENA by Iyad kamal

    1. 1. Iyad Kamal Aramex @iyadkam iyad@aramex.com facebook.com/iyadkamal
    2. 2. (THE ALL NEW) eTrends in the Middle East
    3. 3. Step One:
    4. 4. Step Two:
    5. 5. Step Three:
    6. 6. Step Four:
    7. 7. 1 findings in 15 min…
    8. 8. Shipments Growth!1 70% 67%
    9. 9. Shipments Growth!2 300% 190% +1000%
    10. 10. How Heavy?3 1.25 Kg 1.45 Kg 1.15 Kg
    11. 11. Avg. Value! GCC vs Levant vs SnS 4 $115
    12. 12. What do people buy? Apparel Entertainment Books Electronics 5
    13. 13. eFulfillment Models / Dubai DC / Direct Express / Shipments / Saudi DC 6
    14. 14. Transit Time ex Dubai7 (1~4days)+1 1=COD Locals and beyonds
    15. 15. Who Buys More?8
    16. 16. The Saudi Market 65% vs. 35%Local Beyonds 9
    17. 17. 70% COD 30% Onlinen vs Payment 75% COD 25% Onlinen 01
    18. 18. Who Pays Online More?11 Jordan QatarUAEBahrain Oman Egypt OmanUAEBahrain Qatar Then Now
    19. 19. Returns Ends at 25% Starts at 10% Why do returns happen? Ends at 22% 21
    20. 20. Payment Type & Returns X 31
    21. 21. By Gender 76% 24% 41
    22. 22. How integrated are we? • Click to Ship • API • EDI • Premier Site 51
    23. 23. @iyadkam iyad@aramex.com facebook.com/iyadkamal Thank you

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