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Real world training for real improvement!!!
Technical Sales
 Introduction
 Technical Sales
 Why Technical Sales
 Important Topics Covered
 Scope of Technical Sales
 Job Opportunities in Technical Sales
 Job Responsibilities of Technical sales
 Key skills for Technical Sales
 Course fee and duration
Topics
2
Introduction
3
Technical Sales engineering is
usually a hybrid of gross sales
and engineering in which
exists in commercial and Non
commercial market segments.
Buying decisions within these
markets are designed
differently than those in many
consumer contexts, staying
based more with technical
information as well as rational
analysis as well as less on
style, fashion, or behavioral
instinct.
Therefore, selling in these
kinds of markets cannot
depend on consumer-type
sales techniques alone, and
instead it relies heavily with
technical information as
well as problem-solving to
convince buyers which they
should buy the seller's
products, in order to meet
up with a business have to
have (that is, to meet up
with a business case).
A sales electrical engineer is thus equally "a
salesperson that understands which enables
it to apply engineering" as well as "an
engineer that understands the way to sell
engineered systems".
Introduction (CONTD.)
4
During the recent years , demand for Technical
sales has immensely increased. Most of the
companies are hiring candidates who have both
technical and marketing skills inbuilt. Companies
look upon candidates who can handle clients as a
whole from client acquisition to delivery.
The purpose of the job is to help potential
customers understand, compare, and contrast the
solutions that are available for buying (the pre-
sales role); to troubleshoot problems with their
implementations—that is, to help ensure that the
solutions work successfully once the buying
decision has been made (the post-sales role); and
to maximize sales for the sales engineer's employer
by providing such help to the customers (the aspect
of the job that puts the "sales" in the title sales
engineer).
5
Why Technical Sales
Important Topics Covered
6
• Overview Sales Process
• RFP process
• Sales Training
• Specific Skills Training
• Selling with Partners
• Competitive tactics
Sales
Strategy
• Why technical sales
• Handling Technical Sales
• Selling Technical equipments and services
• Technical sales and services
• Issues in technical sales
Technical
Sales
 Technical sales personnel specialize in scientific
and technologically advanced products and
service. A technical sales position's duties require
strong knowledge of technical and scientific
products, including the functions and
components that enable the products to work.
Technical sales engineers can then promote and
sell the product by demonstrating how the
products work, along with the benefits for
potential customers.
Scope of Technical Sales
7
 identifying and establishing new business
 organising sales visits
 liaising with existing clients
 preparing tenders, proposals and quotations
 providing pre-sales and after-sales support
 negotiating contracts, terms and conditions
 reviewing cost and sales performance
 writing reports and sales literature
 providing product education and advice
 attending trade exhibitions, conferences and meetings
 ensuring that sales targets are met.
8
Job Responsibilities in
Technical Sales
New Product
Development
Manager
ISO Auditor
New
Business
Development
Project
Manager
Customer
Relationship
Manager
Information
Security
Officer
Job Opportunities in
Technical Sales
9
 strong technical skills
 organizational skills
 communication skills
 analytical skills
 team-working skills
 sales skills
 commercial awareness
 personal skills.
 A full driving license is also normally necessary.
Key skills for technical
sales
10
Course Fee Structure & Duration
11
25000 6 months Job
Assistance
Companies Hiring Tech Sales
12
13

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Tech sales2

  • 1. 1 Real world training for real improvement!!! Technical Sales
  • 2.  Introduction  Technical Sales  Why Technical Sales  Important Topics Covered  Scope of Technical Sales  Job Opportunities in Technical Sales  Job Responsibilities of Technical sales  Key skills for Technical Sales  Course fee and duration Topics 2
  • 3. Introduction 3 Technical Sales engineering is usually a hybrid of gross sales and engineering in which exists in commercial and Non commercial market segments. Buying decisions within these markets are designed differently than those in many consumer contexts, staying based more with technical information as well as rational analysis as well as less on style, fashion, or behavioral instinct. Therefore, selling in these kinds of markets cannot depend on consumer-type sales techniques alone, and instead it relies heavily with technical information as well as problem-solving to convince buyers which they should buy the seller's products, in order to meet up with a business have to have (that is, to meet up with a business case).
  • 4. A sales electrical engineer is thus equally "a salesperson that understands which enables it to apply engineering" as well as "an engineer that understands the way to sell engineered systems". Introduction (CONTD.) 4
  • 5. During the recent years , demand for Technical sales has immensely increased. Most of the companies are hiring candidates who have both technical and marketing skills inbuilt. Companies look upon candidates who can handle clients as a whole from client acquisition to delivery. The purpose of the job is to help potential customers understand, compare, and contrast the solutions that are available for buying (the pre- sales role); to troubleshoot problems with their implementations—that is, to help ensure that the solutions work successfully once the buying decision has been made (the post-sales role); and to maximize sales for the sales engineer's employer by providing such help to the customers (the aspect of the job that puts the "sales" in the title sales engineer). 5 Why Technical Sales
  • 6. Important Topics Covered 6 • Overview Sales Process • RFP process • Sales Training • Specific Skills Training • Selling with Partners • Competitive tactics Sales Strategy • Why technical sales • Handling Technical Sales • Selling Technical equipments and services • Technical sales and services • Issues in technical sales Technical Sales
  • 7.  Technical sales personnel specialize in scientific and technologically advanced products and service. A technical sales position's duties require strong knowledge of technical and scientific products, including the functions and components that enable the products to work. Technical sales engineers can then promote and sell the product by demonstrating how the products work, along with the benefits for potential customers. Scope of Technical Sales 7
  • 8.  identifying and establishing new business  organising sales visits  liaising with existing clients  preparing tenders, proposals and quotations  providing pre-sales and after-sales support  negotiating contracts, terms and conditions  reviewing cost and sales performance  writing reports and sales literature  providing product education and advice  attending trade exhibitions, conferences and meetings  ensuring that sales targets are met. 8 Job Responsibilities in Technical Sales
  • 10.  strong technical skills  organizational skills  communication skills  analytical skills  team-working skills  sales skills  commercial awareness  personal skills.  A full driving license is also normally necessary. Key skills for technical sales 10
  • 11. Course Fee Structure & Duration 11 25000 6 months Job Assistance
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