Technical Sales
Technical sales’ real world training for real improvement!!!
Technical Sales engineering is usually a hybrid of gross sales and engineering in which exists in commercial and commercial market segments. Buying decisions within these markets are designed differently than those in many consumer contexts, staying based more with technical information as well as rational analysis as well as less on style, fashion, or behavioral instinct. Therefore, selling in these kinds of markets cannot depend on consumer-type sales techniques alone, and instead it relies heavily with technical information as well as problem-solving to convince buyers which they should buy the seller's products, in order to meet up with a business have to have (that is, to meet up with a business case). A sales electrical engineer is thus equally "a salesperson that understands which enables it to apply engineering" as well as "an engineer that understands the way to sell engineered systems".
2. Introduction
Technical Sales
Why Technical Sales
Important Topics Covered
Scope of Technical Sales
Job Opportunities in Technical Sales
Job Responsibilities of Technical sales
Key skills for Technical Sales
Course fee and duration
Topics
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3. Introduction
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Technical Sales engineering is
usually a hybrid of gross sales
and engineering in which
exists in commercial and Non
commercial market segments.
Buying decisions within these
markets are designed
differently than those in many
consumer contexts, staying
based more with technical
information as well as rational
analysis as well as less on
style, fashion, or behavioral
instinct.
Therefore, selling in these
kinds of markets cannot
depend on consumer-type
sales techniques alone, and
instead it relies heavily with
technical information as
well as problem-solving to
convince buyers which they
should buy the seller's
products, in order to meet
up with a business have to
have (that is, to meet up
with a business case).
4. A sales electrical engineer is thus equally "a
salesperson that understands which enables
it to apply engineering" as well as "an
engineer that understands the way to sell
engineered systems".
Introduction (CONTD.)
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5. During the recent years , demand for Technical
sales has immensely increased. Most of the
companies are hiring candidates who have both
technical and marketing skills inbuilt. Companies
look upon candidates who can handle clients as a
whole from client acquisition to delivery.
The purpose of the job is to help potential
customers understand, compare, and contrast the
solutions that are available for buying (the pre-
sales role); to troubleshoot problems with their
implementations—that is, to help ensure that the
solutions work successfully once the buying
decision has been made (the post-sales role); and
to maximize sales for the sales engineer's employer
by providing such help to the customers (the aspect
of the job that puts the "sales" in the title sales
engineer).
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Why Technical Sales
6. Important Topics Covered
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• Overview Sales Process
• RFP process
• Sales Training
• Specific Skills Training
• Selling with Partners
• Competitive tactics
Sales
Strategy
• Why technical sales
• Handling Technical Sales
• Selling Technical equipments and services
• Technical sales and services
• Issues in technical sales
Technical
Sales
7. Technical sales personnel specialize in scientific
and technologically advanced products and
service. A technical sales position's duties require
strong knowledge of technical and scientific
products, including the functions and
components that enable the products to work.
Technical sales engineers can then promote and
sell the product by demonstrating how the
products work, along with the benefits for
potential customers.
Scope of Technical Sales
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8. identifying and establishing new business
organising sales visits
liaising with existing clients
preparing tenders, proposals and quotations
providing pre-sales and after-sales support
negotiating contracts, terms and conditions
reviewing cost and sales performance
writing reports and sales literature
providing product education and advice
attending trade exhibitions, conferences and meetings
ensuring that sales targets are met.
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Job Responsibilities in
Technical Sales