6. Characteristics of Retailers
Link between a wholesaler and the ultimate consumer
Buys goods in bulk and resells them in small quantities
Maintains a personal contact with his customers
Aim at maximum satisfaction to customers
Makes sufficient shop display
Classified into two major groups
Small scale retailers and
Large scale retailers
7. Retailers Services To Consumers
Convenient Location
Small Quantities
Wide Variety
Free Home Delivery
Goods On Credit
Guiding Customers
Ready Or Quick Supply
Demonstration and after sales services
8. Retailers Services To Wholesalers
And Manufacturers
Ready market
Providing information
Risk bearing
9. Wholesaler
The business of selling of goods
in large quantities and at low
prices, typically to be sold on
by retailers at a profit
10. Characteristics of Wholesaler
Buying and selling in large quantities
Dealing only in few types of products/ services
Acting as a middleman between producers and retailers
Cash purchase and sale on credit to the retailers
Does not sell good/ service to the consumers
11. Services Provided By
Wholesaler To The Producers
Concentration on production
Facilities large scale production
Create Time and place utility
Help manufacture to export
Relieving producers from keeping stock
Sales & Financial assistance
12. Services Provided By
Wholesaler To The Retailers
Relief from keeping huge stock
Financial help
Not affected by price fluctuations
Provision of information
Transportation facilities
Trade discount
Benefit of specialization
13. The contribution of wholesale
and retail Trade in GDP
The contribution of service activities in GDP in 2009
Contribution of SMEs to GDP by Sector
Source: ICG/ MIDAS Survey, 2004
