mega trends in mobile tech

1. 1
Anuraj Gambhir
New Paradigms
Visions of Future Mobility
&
Immersive Experiences

2. Key Trends Driving the multimedia market
Power of Consumer
More people, content &
services
Power of Internet
More service providers
Power of Technology
More broadband capacity
New trends – new business opportunities
Power of Devices
More connected devices

3. VAS ASIA 2012
PREPARED FOR
WE LIVE IN A HIGHLY CONNECTED WORLD OF
EMPOWERED CUSTOMERS

4. Creating the Ecosystem

5. Likely truths 2020 (infact more like 2015!)
Selected important mega-trends
Networking,
personalization and
mobility will radically
transform user patterns
Consolidation, cross-
industry collaboration &
low-cost innovation will
redefine the industry
Top 20 industry
players share of global
telecom revenues (%)
2003
60%
2008
66%
1995
77%
2020
TELECOM + MEDIA + IT
Everything that benefits
from a wireless network
connection will have
one

6. Changing Meaning of Communication…

9. Gartner’s Technology Hype Cycle

10. Convergence & Divergence occurring in parallel
Wireless
Bearers
2G
3G
WiFi
WiMAX
Broadcast
…
Applications
Voice
Games
Music
Camera
PIM
… Media
Content
JPEG
MPEG
MP3
AAC
WMV
…
Multiple ways of
delivering voice
Multiple ways of
delivering content
Combined functionality of
once-separate products
(phone, camera, music, etc.)
…is ‘Divergence’ on the inside
Multiple content,
processing and
presentation methods
‘Convergence’ on the
outside…

11. • 1st mass media printing from 1500
– books, pamphlets, newspapers, music scores, magazines
• 2nd mass media recordings 1900
– vinyl, tape, CD, DVD: music, software, videogames, movies
• 3rd mass media cinema 1910
– silent, b/w sound, color, cinemascope: newsreels, movies
• 4th mass media radio 1920
– AM, FM, stereo, digital: news, music, sports, drama
• 5th mass media TV 1950
– b/w, color, cable/satellite, digital: news, drama, soaps, reality
• 6th mass media internet 1990
– narrowband, broadband: email, search, browsing, downloading
• 7th mass media mobile phone 2000
– 2G, SMS, WAP, 2.5G, 3G: messaging, browsing
source: Tomi Ahonen
The Mobile Device is the 7th Mass Media
Gateway to the World
The Mobile Phone incorporates convergence from all other mass media
and is currently considered as the 3rd screen!

12. Experience is Everything !
Apple = Customer
Experience
• Hardware- cool, sexy
devices ex Iphone 4S
• Software- great user
experience that works-
eg iTunes/ iPhoto
• Services- iTunes –
tagging, genius, etc
• Content- 99p / song,
app ecosystem
Amazon= Customer
Experience
• Services- user
reviews,Retail
storefronts, checkouts,
logistics,
• Hardware- Kindle, Fire
• Software- Kindle App,
OS for Fire
• Content- books, music,
etc
Google= Customer
Experience
• Content - youtube,
search, books etc
• Services -cloud, email,
apps, etc
• Software - Chrome,
Android
• Hardware - nexus,
mobile (with Samsung)
Facebook= Customer
Experience
• Content - feeds, apps,
comments, likes,
Farmville
• Services - App
ecosystem, security,
share, friend finder etc
• Software -API, SDK
• Hardware - working
with HTC
Experience = f (Hardware, Software, Services, Content)

13. The iPhone was invented over a decade ago !!

14. The iPhone phenomena … a success story –
created a new paradigm
› Its all about timing ! Synchronization of the core
elements to create the compelling solution
(packaged experience) – device, content,
applications, service, accessories, etc.
› Brand equity driven success – Steve Jobs with the
iconic marketing and PR breakthrough.
› The TUPE realized with very effective use of
available innovations in UI, look and feel, materials
and the OSX “open” framework.
› Building on the Apple identity with iPod evolution
and a very simple and clear add-on convergence
– “Simplexity” springs right out of the box !
› & most of all it gave a ‘Liberating’ / Empowering
experience

15. New Categories re-defining the rules

16. World’s first HD Movie Phone with
Integrated blu-laser Optical Drive

17. Peoples Phone

18. Moving from ‘infotainment MVAS’ to
‘utility MVAS’…
M-Commerce
M-Education
M-Health
M-Governance
M-Agriculture
M-Law

19. Leveraging micro-segmentation
to offer tailored offerings and create new product opportunities

20. Hyper Local Content
Search for the nearest
mechanic

21. Business theme focused: Siemens SK65
è Convenience for users – the right form
factor
§ First phone with full
integration of e-mail push
functionality in mobile
form factor
§ E-mail push service
transfers e-mail to
desktop and SK65
§ Supports Enterprise
Mobile Data Service
§ Cross-to-type keyboard

22. Project Sakshat – LCAD: Aakash
Aakash: the world’s
lowest cost computing/
internet-access device
(tab)

23. Simple Reliable
Safe
Affordable
Enterprise Home
Computing for the next billion

24. Integration is required
to scale up to next billion.
Lack of
Integration Simplicity Management/Support
Present platforms for computing
Computing supplies
Computing demands
Hardware
Operating Systems
Network
Peripherals
Browsing
Applicatio
ns
Content
Online Services
Complex
to Buy
Skills to
Use
Expertise to
Manage

25. Imagine THIS
Computing But Not As We Know It
No more Viruses
Maintenance Free
5 seconds
Start up
Multiple Operating
Systems at the same
time
Improved battery life

26. Future computers
user friendly appliances – a paradigm shift in computing
Simplifying
Buying
Decisions
Increasing
relevance
of
outcome to
end user
Concealing
the
Complexity
Computers
would
transform
into Home
Appliance
› No maintenance
› Easy to use

27. Flexible and Inclusive framework
Desktop
Monetization
VAS Layer
Internet TV content
Desktop
Advertising
Basic Subscription
End to end service
Management -
MAXIMA
Flexi Network
Access
Access Devices
Performance
optimized Nova OS
with local application
capability.
3G/4G Wireless DSL /
ADSL
FiOS /
FTH
Plug n Play
Computer
Free
Upgrades
Maintenance Consume
& Pay
Wallet
Micro Payment
Navigator Navigator + Neon cNergy
Virtual Desktop and Applications OS/DaaS Content Apps/SaaS

28. Managed, relational and monetized desktop
Application
categories
Multiple
Desktop
Localized
Advertisement
Streamed
Video
Prepaid
Wallet

29. Speed
Time to Market
›The world is changing
very fast. Big will not beat
small anymore. It will be
the fast beating the slow.

30. The world’s
largest youth
community
The power of
the social
network
Touch,
a new
paradigm in
Tech
Interaction
A new
paradigm in
engaging with
the Youth...

33. MEDIA 1.0
Lean
Back
Involvment
MEDIA 2.0
Move
Forward
Involvment
MEDIA 3.0
Jump
in
Involvment
Yesterday Tomorrow
Today
Media evolution
from GUI to NUI
(Graphical to Natural User Interface)

34. LEAP Motion

35. always
constantly
connected
instant
digital
access
on

36. Pre-ICT
ICT-emergent
ICT-integrated
“ICT everywhere”
24/7 Connected Digital Living
The Changing Nature of:
• Work
• Education
• Entertainment
• Healthcare
• Transportation
• Utilities
• Government …
the journey has just begun

37. Smart Home
connected sensors everywhere

38. Connected Car

39. f r o m
“t h e n e t w o r k”
t o
N E T W O R K E D

40. “True Innovation happens
when what you think,
what you say &
what you do
are in Harmony”
- adapted from Mahatma Gandhi
‘Never Stop Dreaming’