2. • Incorporated on February 24 , 1981 , in Delhi .
• Originally Named as Maruti Udyog Ltd .
• Entered Joint venture with Suzuki Motor Corp. from Japan .
• It hold 49% share of Indian Passenger car market .
3.
4. • Location
• Infrastrucure
• Manufacturing
Industry
• Supply Chain
Capability
• Distribution
• Strategic Alignment
• Dealerships and
Partnerships
• Reduced Cost
• Reduced lead time
• Strategic fit
5.
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11. Strength
1. Brand Loyalty , Strong brand value
.
2. Service and distribution network .
3. Use of modern technology .
Weakness
1. Changing Customer Preferences .
2. High competition in market with
global competitors .
3. Obsolescence of technology .
Opportunities
1. Developing hybrid and fuel efficient
cars in future .
2. Maruti can target emerging market
across the world to make a global
market .
Threats
1. Government policies for the automobile
sector across the world .
2. Ever increasing fuel prices .
3. Intense competition from global
automobile brands and cheaper brands
can hurt Maruti Suzuki's business .
