1. In what ways does your media product
use, develop or challenge forms or
conventions of real media products ?

2. My group and I decided to go with the genre of Rock/Blues and within our video we
wanted to subvert from the typical energetic crowd and the band playing their
instruments to showing the video from the first person perspective but also displaying the
third. Our creativity was highly influenced by “Prodigy - Smack Up” as we thought this
concept was a good idea because it isn’t a typical convention which is displayed
throughout music videos of today. It also comes across inviting to an audience as it’s a
hybrid of concept and narrative and not many directors use this technique because they
may only stick to one convention, so we thought it would be good to show our versatility
within making our music video.
Music Video

3. Conventions of a Rock video
Composition: smoky background &
orange ambience (relating to title of
song “sex on fire”)
Shots: mid close up
main character in focus
whilst band mates are blurred
Dark imagery: dark clothing with
Shadows in the background
Symbols: may display certain religions
but in a controversial way
Props: having half naked women
surround them (groupies)

4. USE
 My music video has vague elements of stereotypical conventions of a Rock video, and our most prominent idea
was using a group of three because the usual epitome of a Rock band has a minimum of three members.
 Another idea was associating the theme of drinking with our chosen genre because in today’s society certain
videos of this genre often showcase the band drinking alcohol and getting heavily intoxicated. We showed this
through the idea of using the extra people within the chorus of our video taking back several
shots and slumping over the table or falling back onto their chair.
DEVELOP
• We decided to be creative and went for a hybrid of narrative and concept based because we thought it would be easier
to communicate the main message of our chosen song and with having a meaningful concept behind it we thought it
will appeal to our audience. Also by using the first person perspective this allowed us to explore the emotions the
character/s goes through because there’s synchronisation with the lyrics and the visuals and this technique is
something we wanted to take on as not many music videos of any genre use it and it was something which challenged
us as individuals
but also as a group.
CHALLENGE
• A way in which our video challenged the conventions of a Rock video was through the use of costume. Our actors
wore lighter colours rather than the stereotypical black because we did not want to conform to the typical
conventions as show in the previous slide. We didn’t have them in clothing which clung to their skin like leather
because we wanted to show a different side to this genre and it wouldn’t of worked with our vision that we had
planned for the video. Instead we had our main artist in a shirt, trousers and a tie and when he congregates with his
band mates they all wear the same attire which consists of a chequered shirt, jeans and trainers. We thought this
worked well as is suited the “relaxed” nature of the song and the appearance of our actors. Within a Rock video the
artist/s are usually white male/ female but we wanted to use a different ethic race to show how they can still blend in
with this genre and we also thought it would be something new to showcase to our audience.

5. Challenge
•Another way in which our work challenged the conventions of a Rock video was by not including any performance based
scenes nor lip synchronisation because within our school we had some difficulty with setting up the tri-caster to capture the
footage we wanted, so we had to replace the idea with showing the repetitive shots of the drinking as we wanted that at the
forefront. We thought this worked well because using the greyscale within this moment reiterates the intoxication they’re all
under and it shows the build up to the what happens at the end.

6. Ancillary Work Use: Similarities between the posters
and the front covers of the album are
that they all have lighter shade of
colour i.e. the oranges and blues. The
typography is bold and written in black
so that it stands out for it to be
noticeable and the main image usually
dominates the page .
Develop : Decided to use the shot
glass to brand the group rather than
using images of the band
Challenge : no image of the band and
not dominating the page with too much
dark colours, text or images