We are surrounded with bunch of social media sites currently but out of all Instagram is evolving at a high rate and emerging as a powerhouse for businesses, brands, marketers and content creators. With nearly 700 million active users that include 25 million business profiles and advertisers count 2 million so this platform cannot be overlooked. Instagram has propelled numerous brands achieve new levels with immense followers. It is a visually focused network and has undergone numerous alterations in recent times; most notable ones are stories, live videos, new filters etc. Instagram continued to thrive. There is a huge competition for gaining attention on instagram.

1. 101 FACTS ABOUT
TIMELINETIMELINE
2010
Instagram Was launched in
Oct, 2010 by Kevin Systrom &
Mike Krieger with exclusively
in iOS.
OCTOBEROCTOBER
In Dec, 2010 Instagram hits
1 Million Users.
DECEMBERDECEMBER
2011JANUARYJANUARY
In Jan, 2011 Instagram
added # Feature.
SEPTEMBERSEPTEMBER
In Sep, 2011 Instagram hits
10 Million Users.
2012
Instagram was launched on the
Android platform.
APRILAPRIL
1 Million Sign Ups in 24 Hours. Instagram Acquired by facebook
for $1 Billion.
50 Million users.
Instagram introduced
Website Profiles.
NOVEMBERNOVEMBER
Added Filter Feature.
DECEMBERDECEMBER Instagram launched in
25 Languages.
SIGNED
IN
SIGNED
IN
SIGNED
IN
SIGNED
IN
FEBRUARYFEBRUARY
100 Million
users in 1 Month.
MAYMAY
Introduces Photos Of You.
2013
JUNEJUNE
Launches Video Sharing with Video Filters.
Photo Tagging.
&
Introduced sponsored Post Advertisingtargeting US users.
NOVEMBERNOVEMBER
DECEMBERDECEMBER
Added Direct , a feature allowing
users to send photos to specific people
directly from APP.
2014
200 Million users.
MARCHMARCH
300 Million users.
DECEMBERDECEMBER
2015SEPTEMBERSEPTEMBER
400 Million users.
Ads. Go Global
allowing 30 sec. ads for all advertisers.
OCTOBEROCTOBER
Launched Boomerang.
2016
Instagram
got a new look.
MAYMAY
JUNEJUNE
500 Million Monthly
&
300 Million Daily Users.
AUGUSTAUGUST
Instagram launches
IG Stories.
NOVEMBERNOVEMBER
Live Video streaming
feature announced.
DECEMBERDECEMBER
Adds Zoom Feature.
Introduces Saved PostsFeature,
letting (not leting) users to save other
people’s posts for viewing later.
Instagram hits
600 Million users.
2017FEBRUARYFEBRUARY
Allows uploading up to
10 Photos/ Videos.
Saved Photos
MAYMAY
Adds Archive Feature,
letting users hide posts in a
private storage area.
AUGUSTAUGUST
Go Live with Friends.
SEPTEMBERSEPTEMBER
Instagram hits
800 Million users.
Introduces Face Filter Live.
Celebrates a community of 25 Million
Business .
NOVEMBERNOVEMBER
Instagram makes it easy for users to invite their
Following
HashtagsPeople
#
#
#
#
#
DECEMBERDECEMBER
Follow #& send Live Videodirectly.
2018 JANUARYJANUARY
Introduced GIF Stickers
for added fun to photos and videos.
Fun FactsFun Facts
INSTAGRAM is the
second largest platform
after FACEBOOK.
+
tagged
tagged
tagged
Direct
30
sec
Live
Archived Posts
Live Live End
End
Go Live with
Add
Live End
Live
Hello Hola ‫الهأ‬ ‫و‬ ‫الهس‬你好Ciao
friends to watch live videos.
DEMOGRAPHYDEMOGRAPHY
28%
of online men
use instagram.
38%
of online women
use instagram.
68%
users are female.
32%
users are male.
59% of Instagram users in USA are under the age of 35.
80% of instagram users come from outside the U.S.A.
59%
of users are in
the age group 18-29 .
33%
of users are in
the age group 30-49.
18%
of 50-64 year
olds use instagram.
8%
above the age
of 65 use Instagram.
0
15
32
People under the
age of 25 spend
more than 32
minutes a day.
0
15
24
25 year olds and
above spend more
than 24minutes a
day.
39%
of users live
in Urban Areas.
31%
of users live
in Rural Areas.
28%
of users live in
Suburban areas.
38%
users make <$30k.
37%
users earn nearly $75k.
32%
users earn in-between $30k-$74k .
37%
of users attend
some college .
33%
of users hold
college degree.
27%
of users hold a
high school
degree or less.
MARKETINGMARKETING
Live
12
03
06
09
Best time to upload a post
on instagram is 5PM on
Wednesdays.
25 Million
Business profiles are on the instagram .
Live
Top brands post 4.9times a week .
75%
users take action
after visiting a post.
80%
instagram users follow brands.
##Post with one #tag gets 12.6%
average more engagement.
ACTIVITY OF INSTAGRAMACTIVITY OF INSTAGRAM
Over 282,417,581
instagram selfies on instagram.
Live
Instagram users like over
4.2 Billion posts per day.
500 Milliondaily active users
&
250 Milllion+daily Instagram story users.
Liv
40 Billion Posts have been shared .
TOP 10 BRANDSTOP 10 BRANDS
natgeo
86.2 M Followers
nike
76.3 M Followers
victoriassecret
58.7 M Followers
realmadrid
55.9 M Followers
fcbarcelona
55.2 M Followers
9gag
44 M Followers
31.4 M Followers
nikefootball
31.1 M Followers
nba
27 M Followers
chanelofficial
26.5 M Followers
nasa
TOP 10 CELEBRITIESTOP 10 CELEBRITIES
selenagomez
135 M Followers
cristiano
121 M Followers
arianagrande
118 M Followers
beyonce
112 M Followers
kimkardashian
108 M Followers
taylorswift
106 M Followers
104 M Followers
kyliejenner
100 M Followers
justinbieber
97.6 M Followers
neymarjr
90.2 M Followers
therock
TOP 10 PETSTOP 10 PETS
jiffpom
8.1 M Followers
itsdougthepug
3.2 M Followers
marutaro
2.6 M Followers
marniethedog
2.1 M Followers
tunameltsmyheart
1.9 M Followers
loki_the_wolfdog
1.7 M Followers
1.6 M Followers
harlowandsage
1.2 M Followers
manny_the_frenchie
1.1 M Followers
lokistagram
707 K Followers
thiswildidea
TOP 10 #TOP 10 #
# Love # Instagood # Photooftheday
# Fashion # Beautiful # Happy
# tbt # Like4like# Cute
# Followme
MOST INSTAGRAMMED CITIESMOST INSTAGRAMMED CITIES
1. New York, US
4. São Paulo, Brazil
5. Paris, France
6. Los Angeles, US
7. St Petersburg,
Russia
10. Barcelona, Spain
2. Moscow, Russia
9. Istanbul, Turkey
8. Jakarta, Indonesia
3. London,
United Kingdom
1
2
3
4
5
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
MOST INSTAGRAMMED LOCATIONSMOST INSTAGRAMMED LOCATIONS
1. Disneyland,
Anaheim
9. Disney California
Adventure Park, Anaheim
4. Eiffel Tower, Paris
6. Disney's Magic
Kingdom, Orlando
7. Musée du Louvre,
Paris
10. Barcelona, Spain
5. Tokyo Disneyland,
Tokyo
2. Times Square,
New York City
3. Central Park,
New York City 8. Brooklyn Bridge,
New York City
10. Las Vegas Strip,
Las Vegas
TOP FILTERSTOP FILTERS
1. Clarendon 2. Gingham 3. Juno
4. Lark 5. Moon
TOP STORY FILTERSTOP STORY FILTERS
Most used emojis on instagram.
1
2 3
3 5
6 7
8
10
9
1. Puppy
2. Bunny
3. Koala
4. Genius
5. Love
Source
- https://www.instagram.com
- https://www.instagram.com/press
- https://louisem.com/152018/instagram-stats-2017#comment-19087
- https://louisem.com/19309/most-popular-emojis-instagram
- https://www.gadgetsnow.com/slideshows/instagram-in-2017-top-hashtags-
most-followed-celebrities-most-like-photos-and-more/Accounts-with-most-
viewed-Instagram-Stories-of-2017/photolist/61861554.cms
- https://www.thesun.co.uk/fabulous/5477023/how-filters-instagram-popular-
face-filters-photo-posting
- https://en.wikipedia.org/wiki/Instagram
- http://www.pastbook.com/txt/25-instagram-facts-that-you-want-to-know/
- https://www.inc.com/melanie-curtin/21-things-every-brand-should-know-about-instagram.html
- https://www.huffingtonpost.in/entry/get-instagram-likes_n_6751614
Brazil ranks secondin
female user shares.
Live
Instagram videos
get 2 times greater engagement
than other social platforms.
Live
Pizza
is the most Instagrammed food.
Instagram influencers charge up to
$100,000for a sponsored post.
91%
of Instagram posts are photos.
14%
of drivers check Instagram while driving.
The most popular photo on Instagram is
of Beyoncewho announced her
pregnancy with close to 6 million likes.
200 Million
users visit the profile of a business every day.
5 Funny Instagram Accounts To Look At When You Are Sad5 Funny Instagram Accounts To Look At When You Are Sad
lbaddiewinkle
3.3 M Followers
1 2 3
4 5
girlwithnojob
2.8 M Followers
mileycyrus
74.7 M Followers
chelseahandler
3.3 M Followers
jerryseinfeld
824 k Followers
DigiSMM
Designed & Published by:
www.digismm.com