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The 10 Commandments

        of




                @DiannaMcD
THOU SHALT NEVER POST DSLR
1
    PHOTOS TO INSTAGRAM

                 Instagram Etiquette 101: Don’t post
                 DSLR photos. Some see it as cheating,
                 others see it as tacky. This goes against
                 the app’s purpose of encouraging mobile
                 photography and streamlining the process
                 of live-sharing on multiple platforms.

                 Not to mention, everyone can tell that your
                 macro-lens photo of a water droplet wasn’t
                 taken with your iPhone.
THOU SHALT KEEP HOLY THY
2
    NEIGHBOR’S IMAGE

                 Not since the early days of
                 Facebook has it been so tempting
                 to post embarrassing photos of your
                 friends online.

                 If you must share a friend’s embarrassing
                 photo, try not to push it to Twitter or
                 Facebook. Let it live on Instagram until your
                 friend sees it the next day and makes you
                 take it down.
3   THOU SHALT USE HASHTAGS


                 Instagram’s search feature is burrowed
                 deep inside the application, making
                 hashtags the easiest way to get a photo
                 seen outside of your network. They’re also
                 useful for engaging with brands and finding
                 new people to follow.

                 Keep in mind, not all hashtags are created
                 equal! Try to search #sexy in Instagram and
                 see what happens...
THOU SHALT ONLY POST ONE
4
    #CATSTAGRAM PER DAY

                 Sub-Commandment A: Any pet photo
                 must be adorable or hilarious. There is no
                 room for anything in between.
                 Sub-Commandment B: Photos of your pet
                 must differ from each other. No one wants
                 to see all the different ways your dog can
                 sleep.

                 Don’t let Fluffy take over your
                 Instagram feed.
THOU SHALT STOP POSTING
5
    PICTURES OF FOOD



                Food generally looks less appetizing on-
                screen than it does IRL. Unless you are a
                food critic or run a cooking blog, put those
                images of your feast back on the shelf.
THINE INSTAGRAM AND TWITTER
6
    NAMES MUST MATCH


                In order to be tagged in both Instagram and
                Twitter, your usernames must match. It goes
                without saying, but it should be as easy as
                possible for your followers to mention you.

                I’m looking at you @KelseyLK (Twitter) / @kelseysaurus (Instagram).
THOU SHALT KEEP EFFECTS
7
    DOWN TO A MILD ROAR


                 Over-doing effects can turn a normal image
                 into a high contrast, grainy mess (see left). If
                 a scene looks like it could never happen in
                 the real world, the effect has gone too far.
                 Don’t rely on HDR or extreme filters to make
                 a photo interesting.
THOU SHALT REMEMBER
8
    THINE STATISTICS


                For the data obsessed, Statigr.am provides
                detailed Instagram account statistics in a
                well designed interface. Data reveals
                average likes per photo, percentage of
                photo filters applied and activity over time.
                Statigr.am also gives custom optimization
                feedback such as the best time to post and
                which filters yield the most activity.
THOU SHALT INTRODUCE
9
    THYSELF



                When you follow someone new on
                Instagram, like or comment on one of their
                photos. This is common courtesy. It shows a
                level of respect, and will encourage that
                person to follow you back!
THOU SHALT HONOR THY
10
     COMMUNITY


                  Give back! Instagram is a two-way street -
                  don’t just sit back and let the likes flow in.
                  Engage with followers by liking and
                  commenting on their photos. Use your
                  extended network to discover new people to
                  follow. Respond to commenters using their
                  @ username.

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The 10 Commandments of Instagram

  • 1. The 10 Commandments of @DiannaMcD
  • 2. THOU SHALT NEVER POST DSLR 1 PHOTOS TO INSTAGRAM Instagram Etiquette 101: Don’t post DSLR photos. Some see it as cheating, others see it as tacky. This goes against the app’s purpose of encouraging mobile photography and streamlining the process of live-sharing on multiple platforms. Not to mention, everyone can tell that your macro-lens photo of a water droplet wasn’t taken with your iPhone.
  • 3. THOU SHALT KEEP HOLY THY 2 NEIGHBOR’S IMAGE Not since the early days of Facebook has it been so tempting to post embarrassing photos of your friends online. If you must share a friend’s embarrassing photo, try not to push it to Twitter or Facebook. Let it live on Instagram until your friend sees it the next day and makes you take it down.
  • 4. 3 THOU SHALT USE HASHTAGS Instagram’s search feature is burrowed deep inside the application, making hashtags the easiest way to get a photo seen outside of your network. They’re also useful for engaging with brands and finding new people to follow. Keep in mind, not all hashtags are created equal! Try to search #sexy in Instagram and see what happens...
  • 5. THOU SHALT ONLY POST ONE 4 #CATSTAGRAM PER DAY Sub-Commandment A: Any pet photo must be adorable or hilarious. There is no room for anything in between. Sub-Commandment B: Photos of your pet must differ from each other. No one wants to see all the different ways your dog can sleep. Don’t let Fluffy take over your Instagram feed.
  • 6. THOU SHALT STOP POSTING 5 PICTURES OF FOOD Food generally looks less appetizing on- screen than it does IRL. Unless you are a food critic or run a cooking blog, put those images of your feast back on the shelf.
  • 7. THINE INSTAGRAM AND TWITTER 6 NAMES MUST MATCH In order to be tagged in both Instagram and Twitter, your usernames must match. It goes without saying, but it should be as easy as possible for your followers to mention you. I’m looking at you @KelseyLK (Twitter) / @kelseysaurus (Instagram).
  • 8. THOU SHALT KEEP EFFECTS 7 DOWN TO A MILD ROAR Over-doing effects can turn a normal image into a high contrast, grainy mess (see left). If a scene looks like it could never happen in the real world, the effect has gone too far. Don’t rely on HDR or extreme filters to make a photo interesting.
  • 9. THOU SHALT REMEMBER 8 THINE STATISTICS For the data obsessed, Statigr.am provides detailed Instagram account statistics in a well designed interface. Data reveals average likes per photo, percentage of photo filters applied and activity over time. Statigr.am also gives custom optimization feedback such as the best time to post and which filters yield the most activity.
  • 10. THOU SHALT INTRODUCE 9 THYSELF When you follow someone new on Instagram, like or comment on one of their photos. This is common courtesy. It shows a level of respect, and will encourage that person to follow you back!
  • 11. THOU SHALT HONOR THY 10 COMMUNITY Give back! Instagram is a two-way street - don’t just sit back and let the likes flow in. Engage with followers by liking and commenting on their photos. Use your extended network to discover new people to follow. Respond to commenters using their @ username.