Measures of Dispersion and Variability: Range, QD, AD and SD
Magazine listing audience research first draft questionnaire
1. Magazine Listing Audience Research First Draft Questionnaire
1) Does the headline pull you into reading the article?
Yes No
2) The layout of the magazine listing is appealing
Strongly Agree Agree Disagree Strongly Disagree
3) How do you think the layout could be improved?
4) Do you think the pull quotes stand out off the page?
Yes No
5) The images used are appealing and appropriate for the documentary
Strongly agree Agree Disagree Strongly Disagree
6) Does the colour scheme of mainly white stand out to you when you look at the
magazine listing?
Yes No
7) Which is your favourite part of the magazine listing?
8) What would you change about the magazine listing?
9) What magazine would you expect this article to appear in? Please circle one.
Radio times TV Times What’s on TV Total TV Guide
10) Would you watch this documentary just by reading the magazine listing?
Yes No
