This document provides tips and ideas from Ann Rosenfield on how small charities can get the biggest bang for their buck. The top priorities identified are getting consulting help, not quitting fundraising efforts before completion, doing research, holding donor cultivation events, and engaging donors in hands-on volunteering. Other suggestions include maximizing online donation tools, securing corporate donations of products/space/catering, benchmarking fundraising results against other organizations, and strengthening board member fundraising through annual contracts and exemplar members.

1. Small Charity BIG
{
Success
Ann Rosenfield, MBA, CFRE AFP Congress 2013

2. 
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How to get the biggest bang for your buck
(79%)
How to get going on major gifts (61%)
How to benchmark results (58%)
Stronger fundraising from Board (58%)
Getting buy-in on social media (32%)
Making budget for year end (23%)
Here’s what you said you wanted to
discuss

4. What do you have in
ABUNDANCE

5. Top 5 ideas
 Hire consulting expertise by the hour
 Easy corporate donations – product, space,
catering
 Take a hard look at killing an event (or 2)
 Small steps, big return – like maximize your
donation button, optimize online giving
 Monthly giving/pledged giving
Bonus idea
Plant a seed for the future, get going on bequests
Biggest bang for your buck

7. Top 5 ideas
 Get consulting help
 Don’t quit at mile 22
 Research
 Donor cultivation events
 Hands on volunteering
Bonus tip
Work this area into Board recruitment criteria for
future
How to get going in major gifts

9. 
Major Gifts
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Events
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80-150 major gift prospects to be cultivated over
next 2-5 years leading to 30-35 asks/year to yield
10-15 gifts/year1
Cost per dollar spends $1 to raise $362
High performing organizations have a
President/ED who is active in fundraising3
Average event spends 50 cents for each $1 raised
Annual Fund
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29 cents to raise $12
Benchmarking results

11. Top 5 ideas
 Start by engaging in stewardship phone calls or
notes
 Engage by briefing and educating on how to work
an event
 Engage in mission – updated on the good news
 Warm introductions “will you have a coffee with”
 Annual contract – Kim Klein “53 Ways for Board
members to raise $1000”
Bonus tip
Find a Board member who can be an exemplar
Stronger Board Fundraising

13. Top 5 tips
 Just do it – ask for the magic superpowers to
run social media
 Set up your charity’s LinkedIn page and get
Board to join
 Prioritize recruiting tech savvy Board members
 Add social media benefits to your sponsorship
packages
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LinkedIn is priority for corporations
Facebook more geared to individuals
Attend Be Good Be Social or Social Media week
Getting buy-in on social media

15. Top 5 tips
 Run your LYBUNTs and start calling now. Start with
$1000 donors
 Throw together a Giving Tuesday campaign (December
3)
 Check if every single one of your Board members have
given something
 Make your donate button easy to find on home page
and animate
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Simplify your giving form
Do a round 2 of phone calls near fiscal year end
Bonus tip
Calendar now to do an active effort on this in August.
Many major gift donors begin year-end donation
shopping in August5
Making year-end budget

16. THANK
YOU!
Ann Rosenfield
@gratiacaritas
annrosenfield416@gmail.com