INTRODUCTIONWe are an NGO - “UMEED”Our Mission - Saving andenhancing the quality of lifethrough organs donation.Our Vision – A trustworthyorganization for the people.Initiative - Eye DonationCampaign .
"Light up thedarkness in theirlife. Pledge &Donate YourEyes”
EYE DONATION CAMPAIGN Organised on –26th January 2011 – Indian republic Day.10th June 2011 – International EyeDonation Day.2nd October 2011- Mahatma GandhiJayanti.
SOME FACTS AND FAQS We can light the life of a blind person bydonating our eyes after our death. What are the Reasons for Very Few EyeDonations? Who can be eye donors? Whom should we contact to donateeyes? How long will you take to reach? Will the recipient be informed of thedonor’s details?
What is the need for Eye donation? 1.5% of the population are unnecessarily blind 25% live below the poverty line 2.5 million children are suffering, including those who dont have the correct spectacles 32% are under 15 60% of blind children will not make it to adulthood. 75% live in rural areas There are 12,000 ophthalmologists in the country but the majorities of them live and work in the urban areas. 40% live in rural areas in Central & Northern Indiawhere there is little access to quality eye care services.
FEATURES & PRICING Make people aware . Help blind people to get the vision and give anew life . Pricing - It will be non- monetary i.e. your time,efforts, willpower, guts, responsibility and yourdedication to stand up for the cause. Promotional Offers.
LEAD GENERATION Target Audience : above the age 18yrs. DATA COLLECTION METHODS:1. Primary data :Surveys and PersonalInterviews.2. Secondary data :Blood Bank or Donation camps& Eye Care Hospitals .
DATABASE MANAGEMENT MANAGE THE DATA SOURCE:1. In the case of surveys and personalinterviews.2. In the case of secondary data.3. In case of Eye Care Hospitals. MANAGE THE DATA ENTRY:1. Distinguishing factor will be the code number.
GROUP SELLING We can easily aware our target group, and this alsoa „soft sell‟ approach. We will also tell the rewards they will get which willbring in more people.
FACE-TO FACE SELLING Oldest forms of Direct Marketing. We can get the confirmation by talking to familymembers. Direct approach to the people and make themaware about the campaign. Motivate them to Pledge and Donate eyes.
EMAIL & INTERNET Our Website : www.umeedngo.com Online Registration. Social networking site like facebook, Orkut, andothers. Regularly update our site and that also at a cheapcost. Can change our flash banner ads easily. Help to get more no. of people for eye donation.
DIRECT RESPONSE PRINT MEDIA Print Advertisements have longer shelf life. It will also allow us to get direct response from thepeople. Acquistion (Direct marketing Strategy) :core aim : torecruit maximum no. of target customers atminimum cost.