Balanced ScoreCard

1. Balanced ScoreCard

2. BSC (Long Term)
• 4 Aspects:
• Internal business process – deliver what your
customer wants.
• Learning and growth – can you continue to
create value?
• Financial performance – are you doing well?
• Customers – do they like your products and
services?

3. Outcome
• Financial
• Customer
• Internal Process
• Learning and Growth

4. VISION
To be a 2000cr
company by 2020.
FINANCIAL ASPECT
Growth
Profitability
Cost Leadership
`
CUSTOMERPERSPECTIVE
Qualityproducts
Responsivesupply
Customerrelationships
INTERNAL BUSINESS PROCESS
Innovative and improved manufacturing
High standards of quality and delivery time
Customer support and feedback system
LEARNING&GROWTH
Strategyawarenessand
motivation
Employeecapabilities
Ensuremarketdrivenskills

5. Financial
Objectives Measures Targets Initiatives
Growth Revenue growth 6.5 % increase Product Leadership
Strategy : Develop
new revenue
sources (new
products)
Profitability ROE Customer value
strategy: working on
customer value
proposition
Cost Leadership Unit cost Reduce by 0.5% Operation
Excellence strategy
•Resource
optimization
•Decreasing cost

6. Customer Perspective
Objectives Measures Targets Initiatives
Quality products % of sales from
products
8% Product Leadership
strategy:
TQM
Responsive supply On time delivery On time Operational
excellence strategy:
A good supply chain
network
Customer
relationships
•Customer
experience
•Customer
Satisfaction Rating
85% Customer intimacy
strategy

7. Internal Business Process
Objectives Measures Targets Initiatives
Innovative and
improved
manufacturing
Cycle time Reduce by 2.5% Product Leadership
strategy
Utilize R&D
High standards of
quality and delivery
time
Manufacturing
efficiency
Quality
Certification
Operational
excellence strategy
TQM
Customer support
and feedback
system
Communication
and awareness
90% Customer intimacy
strategy
Community
Outreach

8. Learning and Growth
Objectives Measures Targets Initiatives
Strategy awareness
and motivation
Leadership
effectiveness ratio
(on a scale of 5)
4.5 Product Leadership strategy:
Leadership training program
Employee
capabilities
Employee Rating
(on a scale of 5)
4.0 Operational excellence strategy:
Employee performance and
compensation
Ensure market
driven skills
Strategic skill
coverage ratio
80% CRM, ERP