Strategy

1. STEP
1
STEP
3
STEP
5
STEP
7
STEP
2
STEP
4
STEP
6
STEP
8
STEPS TO CREATE A STRATEGY MAP
DEFINE MISSION, VISION, VALUES
That’s the direction to the “north”
for your organization
DEFINE STRATEGIC PRIORITIES
The Top-level goals
DEFINE RATIONALE
Rationale is a set of reasons why you
decided to pick this very goal
DEFINE INITIATIVES
Initiatives are your high level
action plans
DEFINE FOUR PERSPECTIVES
Finance, Customers, Internal
and Innovations
DEFINE BUSINESS GOALS
Add strategic business goals
DEFINE METRICS
Define a pair of leading and
lagging metrics
CASCADE
Create local versions of
the strategy maps.

2. `
STRATEGY MAP
Long-term
Shareholder Value
Increase Asset Utilization
Improve cost Structure Enhance Customer Value
Expand Revenue Opportunities
Quality
Price Selection
Availability Function Brand
Service Partnership
Image
Product/Service Activity Relationship
Supply Production Distribution Risk
Management
Environment Safety and Health
Employment Community
Opportunity Identification
R&D Portfolio
Design/Develop Launch
Selection Acquisition
Retention Growth
Active Participation
Among Everyone
Quality Focused coworkers and
attractive sufficient
workplace/office.
High availability of information
and efficient IT support
Right Competence and correct
competitive
landscape analysis
FINANCIAL
CUSTOMER
INTERNAL
LEARNING
& GROWTH
Operations Management Processes Regulatory & Social Processes
Innovative Processes
Customer Management Processes

3. Increase Workforce Effectiveness
Integrity Balance
Motivation Partnership Knowledge Excellence
Motivation Partnership Knowledge Excellence
Solid Partnership Motivation Partnership Knowledge Excellence
Expand Growth Opportunity Enhance Workforce Value Improve Cost Structure
Growth Strategy Efficiency Strategy
LEARNING PERSPECTIVE
INTERNAL PERSPECTIVE
CUSTOMER PERSPECTIVE
FINANCIAL PERSPECTIVE
STRATEGY MAP IMPROVE COST STRUCTURE & ENHANCE VALUE

4. STRATEGY MAP FINANCIAL CUSTOMER TRANSFORMATION
Financial Perspective
Customer Perspective
Internal Perspective
Learning Perspective
Integrity Motivation Knowledge
Partnership Knowledge Excellence
Solid Partnership Motivation Partnership
Expand Growth Opportunity Enhance Workforce Value Improve Cost Structure
Organization Goals

5. STRATEGY MAP
INITIATIVES
TARGETS
MEASURES
STRATEGIC OBJECTIVES AND STRATEGY MAP
• Net Profit
• Operating Costs
• Revenue in Target Markets
• ↑5% per year
• ↓3% Per year
• ↑12% per year
• Implement new financial accounting
system
• Simplify billing operations
• % Market Share index
• % Customer Satisfaction Index
• ↑3% per Year
• ↑5% increase in index next period
the stabilize
• Competitive end user requirements
market studies for new UK regions
• “Improve the offering” two year program
• New products as % of sales
• Brand Awareness score
• End user experience score
• 12% this year
• ↑5% per year
• >90% every reporting period
• Create improved offering selection
process
• Hook into “Improve the Offering”
program
• Training program for new offerings and
user interface
• Employee development plans
• Technology training index
• Network Efficiency Index
• 95% in place
• 90% efficient
• 99.99% Uptime
• Product and marketing training program
• 2 year renew the network staged plan and
roll-out
• Technology improvement program
Increase
Revenue
Increase
Profitability
Decrease
Operating
Costs
Improve
Clarity of
Offering
Improve
Market
Perception
Improve
End-User
Experience
Improve
Offering
Selection
Improve
Integrated
Service
Improve Ease
of Use for End
Users
Improve
Knowledge
and Skills
Improve
Telecoms
Network
Improve
Technology
Financial
Customer
Internal
Organizational
Capacity