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Automate your SEO checks with Python 2017

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Power of simple Python scripts to automate SEO checks

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Automate your SEO checks with Python 2017

  1. 1. Anita Valentinova Senior Marketing Specialist - SEO @Vistaprint Power of simple Python scripts to automate SEO checks @alfina87 https://alfianita.me April 7th, 2017
  2. 2. Experienced search professional, passionate about digital marketing and technology Like finding issues, but more excited about getting them fixed! Get in touch: Alfianita.me @alfina87 Power of simple Python scripts to automate SEO checks #brightonSEO @alfina87
  3. 3. Vistaprint - leader in providing a vast array of high quality, custom-printed marketing materials for small business owners 21 Vistaprint locales around the globe Big websites (40 000 + pages) Power of simple Python scripts to automate SEO checks #brightonSEO @alfina87
  4. 4. Power of simple Python scripts to automate SEO checks Contents #brightonSEO @alfina87 Website health check Automated SEO QA Python – what and why Use cases Simple script to check meta data – use case, code, how to run Script results
  5. 5. Power of simple Python scripts to automate SEO checks SEO for large websites Different „animal” (no Pandas & Penguins hungry sharks can eat traffic overnight) SEO for small to mid-sized websites No issues? Think twice! You know, nobody wants to mess up canonicals & meta robots noindex #brightonSEO @alfina87
  6. 6. Has your website ever had problems with one of the following: Power of simple Python scripts to automate SEO checks Indexation Canonicalization Website migrations Broken links #brightonSEO @alfina87
  7. 7. Power of simple Python scripts to automate SEO checks Test Automation Using software, scripts to control the execution of tests Comparison of actual outcomes with predicted outcomes Automation of repetitive but necessary tasks #brightonSEO @alfina87
  8. 8. Power of simple Python scripts to automate SEO checks Releases Content changes Deployment issues Meta robots noindex Redirect mapping Automated SEO QA Checks - QA or SEO #brightonSEO @alfina87
  9. 9. Power of simple Python scripts to automate SEO checks Why do you need automated SEO checks? Too busy putting out fires to get anything important done? #brightonSEO @alfina87 How to change from being reactive to proactive?
  10. 10. Power of simple Python scripts to automate SEO checks Disclaimer Trust me…But I am not a Computer Science engineer or a Python expert :) (you don’t have to be either) #brightonSEO @alfina87
  11. 11. Power of simple Python scripts to automate SEO checks What I know: how do I hack the way I work? Focus on thinking & designing solutions Do you need to use code on a daily basis? --> No! Don’t be intimidated by code Learn Python foundations to read code, create scenarios #brightonSEO @alfina87
  12. 12. Power of simple Python scripts to automate SEO checks What is Python? Favourite programming language to many Reference to British Comedy Group Monty Python Solid programs, simple to complex automations and effective scripts #brightonSEO @alfina87
  13. 13. Power of simple Python scripts to automate SEO checks Write and run Python code (.py files) with a simple text editor, supporting syntax highlighting: Python’s IDLE Notepad ++ PyCharm Sublime text Get comfortable with the Command Line #brightonSEO @alfina87
  14. 14. Power of simple Python scripts to automate SEO checks Python for You – Use Cases Thousands of issues Countless manual checks? Optimized meta data disappeared? Scraping competitors’ pages Checking headings Scraping competitors’ prices Structured data wiped out Fancy wasting precious time? No way! #brightonSEO @alfina87
  15. 15. Power of simple Python scripts to automate SEO checks Simple script - learn by example Problem: Multiple content editors change meta data for key product pages. SEO doesn’t receive any notifications Result: SEO team is aware of any changes. #brightonSEO @alfina87
  16. 16. Power of simple Python scripts to automate SEO checks Solution: Python Script which parses the HTML, compares current vs. expected values, sends an email alert with any discrepancies No manual checks Timely notifications Spend time on finding the solution (get in touch with stakeholders, change meta data, improve communication etc.) #brightonSEO @alfina87
  17. 17. Power of simple Python scripts to automate SEO checks Simple script - Preparation All script files should be in the Python folder: Script Script Configuration file Chromedriver #brightonSEO @alfina87
  18. 18. Power of simple Python scripts to automate SEO checks How to run the script All files in 1 place Run the main script file, located in the folder Use CM to run the script #brightonSEO @alfina87
  19. 19. Power of simple Python scripts to automate SEO checks This is what you should expect once you open the code: #brightonSEO @alfina87
  20. 20. Power of simple Python scripts to automate SEO checks #brightonSEO @alfina87 Defining functions
  21. 21. Power of simple Python scripts to automate SEO checks Script in action Chromedriver opens the pages from the Excel file #brightonSEO @alfina87
  22. 22. Power of simple Python scripts to automate SEO checks Script – Reading and Writing to Excel Script parses HTML from the current pages Records values in a new tab with the date Before – input After – output #brightonSEO @alfina87
  23. 23. Power of simple Python scripts to automate SEO checks Email alert #brightonSEO @alfina87
  24. 24. Power of simple Python scripts to automate SEO checks Behind the scenes Messages during the execution of the script #brightonSEO @alfina87
  25. 25. Power of simple Python scripts to automate SEO checks Your turn – action items Think about use cases, write scenario Sending automated SEO reports to your boss every week? Validate your idea. Is it worth it? Automation is not a silver bullet #brightonSEO @alfina87
  26. 26. Power of simple Python scripts to automate SEO checks SEO is a race Try, fail, keep trying, succeed, measure and optimize your productivity #brightonSEO @alfina87
  27. 27. #brightonSEO @alfina87 Power of simple Python scripts to automate SEO checks Resources: Try it, download the script files here You can do it! Article with more info – https://www.alfianita.me/python-for-seo-checks-meta- data/
  28. 28. Power of simple Python scripts to automate SEO checks #brightonSEO @alfina87 Key takeaway Want to be on top of your SEO 24/7 in 2017? Don’t forget the basics! Try some automated Python scripts or simply ask your developer create them for you!
  29. 29. #brightonSEO @alfina87 Power of simple Python scripts to automate SEO checks Thank you! Questions? Drop me a line and share your questions or experience with Python! Happy Optimizing & Think(Script)ing!

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