1. Anita M. DiRenzo
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43 Elderberry Lane, Central Square, NY 13036 (H) (315)668-5646 infinefeathers@yahoo.com
Professional Summary
Goal oriented team worker dedicated to high levels of customer satisfaction and meeting
business goals. Energetic and dependable with specialized knowledge in sales and marketing.
Skills
Sales and Marketing Customer Service
Administration and Management Highly Motivated Self Starter
Foreign Language Literate in Spanish Economics and Accounting
Passionate about my work
Experience
Owner, Laborer, Artist, Marketing Manager and Visionary | Self - Employeed at In Fine Feathers
| Central Square, NY
January 2011 - Present
• Schedule and confirm appointments with clients
• Conduct live art doing henna tattoos at parties and local venues
• Hoop Dance Class for Fitness Instructor
• Provide services to customers and order processing
• Develop and maintain company web sites
• E-mail newsletters, promotional material and other infomation
• Prepare event materials, flyers and other promotional material
• Create functional or decorative objects by hand using a variety of methods and
materials
• Develop concepts and creative ideas for products
• Research craft trends, venues and customer buying patterns in order to inspire designs
and marketing strategies
• Develop product packaging, display and pricing strategies
• Photographing, Merchandising and Listing products on websites
• Attend craft shows to market products and services
• Packaging and Shipping items world-wide
• Confer with customers to assess customer needs and obtain feedback
• Advertise products and work using media such as internet advertising, flyers and

2. banners
• Maintaining positive public relations and being authentic in my work, especially with the
local public sector
• Training and motivating volunteers and partners at events
March 2007-April 2012
In Store Marketer | Sears Holdings | Clay, NY
• Greeting and assisting shoppers
• Approaching shoppers to schedule free in-home estimates for home improvements
• Answering any home improvement questions as well as financing options and current
promotions available
• Signing up customers for credit
• Scheduling my hours to take advantage of high traffic times and days
• Faxing customer information and hours logged to management weekly
• Maintaining a good relationship between the Sears Store Management and the Home
Improvement Sector
Education
2002
Bachelor of Science: Accounting
State University of New York at Oswego, Oswego, NY