The document provides information about starting a fitness center business, including a business plan template. It discusses the importance of having a business plan for funding. It then outlines various sections that should be included in a fitness center business plan such as executive summary, company information, marketing plan, operational plan, management team, and 3-5 year financial projections. The document aims to guide entrepreneurs on developing a comprehensive business plan for a fitness center.
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Fitness Center Business Plan Template
1. Fitness Center
Business Plan
Mohammad Anishur Rahman (MBA, ACA)
Business and Financial Advisor
www.PlanforStartup.com
accr u o n @g mail.com , +8801515265698
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O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
2. Introduction
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3. Why Business Plan is so Important for
Funding
A survey Shows That
2,877 people completed the survey. Of those, 995 had completed a plan.
297 of them (36%) secured a loan
280 of them (36%) secured investment capital
499 of them (64%) had grown their business
1,556 of the 2,877 had not yet completed their plan.
222 of them (18%) secured a loan
219 of them (18%) secured investment capital
501 of them (43%) had grown their business
4. Business Plan Requirements
• For Personal, Bank and SBA Loan Purpose:
• 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan
• For Investor Purpose:
• 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan (Additionally 15+ Pages Pitch Deck)
5. Why do You need Business Plan?
Funding Through
Bank Loan or
Investment?
Attract
Investors?
Attract
Partners?
For a good
Business
Direction?
6. How to write a Bank Loan Proposal
Start your bank loan request by briefly explaining what your business does.
Executive summary from your business plan.
Include essential business information.
Your name, the business’s legal name, your legal form of business, business address, the year the
business was founded, annual sales, number of employees, key customers and any other indicators of
success.
Specify how much money you would like to borrow and what type of loan you are
seeking.
Do you want a working capital loan to purchase inventory or a loan to buy a building for your
business?
Explain how you will use the loan proceeds to attain specific business goals.
Detail the measurable results you expect the loan to have on your business, such as increasing sales
by 10% annually or doubling production capacity in six months.
List any assets and debts.
State the assets you have that could be used as collateral for the loan, as well as any outstanding
business debts and when they will be paid off.
8. Executive Summery
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9. Executive Summery
The Business
Opportunity
The Target
market
The
Competition
Mission
Statement
Vision
Statement
Objective
Company
Information
Business
Highlights
Future goals
Location
based on days
What? How? When? Where?
10. Problem & Solution
Define the Problem that you are facing in the Fitness Center
Market
-----------------------------------------------------------------------------------------
Assess the Problem and Give your solution through your
Organization
-----------------------------------------------------------------------------------------
12. Fitness Center Startup Expenses
Total Fee for incorporating the Business
Budget for basic insurance policy covers, permits and business license
Suitable Space in a business district 6 months (Re – Construction of the facility
inclusive)
The Cost for equipping the office (computers, software applications, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets and electronics)
The Cost of Launching your official Website
Budget for paying at least one employees for 3 months plus utility bills
Additional Expenditure (Business cards, Signage, Adverts and Promotions et al)
Miscellaneous
13. Company Name, Logo
1. Find out an Easily Readable Name
2. Hire a professional designer for design
3. Make it easy to read
4. Match the design to your products and Service
5. Make a letterheaded paper with Your Logo
14. Human Resource
Management
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O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x
17. Fitness Center
Operational Plan
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18. General: Do an outline of your business' day-to-day operations
The physical plant: Describe the type, site, and location of premises for your business.
Equipment: Describing the equipment necessary and how much of it you need
Assets: Make a list of your assets, such as land, buildings, inventory, furniture, equipment, and vehicles.
Special requirements: Special requirements, such as water or power needs, drainage, etc. ( If needed)
Materials: State where you're going to get the materials you need to produce your product or service
Production: Explain when and how you'll be able to start producing your product or service.
Inventory and Cost: Explain how you'll keep track of inventory and Give details of product cost estimates..
Fitness Center Operational Plan
19. Supplier Information
Name
Office and factory Address
Phone Number
Third Party
Name
Office and factory Address
Phone Number
Process of Your Fitness Center Operation
21. Market
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22. Research Your Target Market
• Available Areas:
• Find out an area to Establish Your Business
• Competition:
• Analyze the competition
• Local & State Regulations:
• Know the rules and regulations of the Industry
24. Target Market
Demographics
Breakdown by any combination: age, gender, income, education, ethnicity, marital
status, education, household (or business), size, length of residence, type of
residence or even profession/Occupation.
Psychographics
This refers to 'personality and emotions' based on behaviour, linked to purchase
choices, including attitudes, lifestyle, hobbies, risk aversion, personality and
leadership traits.
Lifestyle
This refers to Hobbies, recreational pursuits, entertainment, vacations, and other
non-work time pursuits.
25. Target Market
Belief and Values
Refers to Religious, political, nationalistic and cultural beliefs and values.
Life Stages
Life Stages is the Chronological benchmarking of people’s lives at different stages.
Geography
Drill down by Country, region, area, metropolitan or rural location, population density
or even climate.
26. Fitness Center Market Size
Health and fitness clubs provide their customers with the infrastructure for their workouts and
physical activity in exchange for a membership fee. The market size of the global fitness and health
club industry has been steadily increasing in recent years, exceeding 96 billion U.S. dollars in 2019.
Some of the largest health clubs worldwide in terms of revenue include 24 Hour Fitness and Life Time
Fitness. At the very top of this list sits LA Fitness, which generated revenue exceeding two billion U.S.
dollars in 2018. Many of these health clubs are exclusive to the United States and, in fact, the
aforementioned three companies also top the list of the largest health clubs by revenue within the
United States.
The fitness industry certainly appears to be on the up, with the number of fitness enterprises in the
United States rising significantly in the last decade. However, these projections are likely to be
impacted by the coronavirus pandemic which swept across the globe in 2020. Many health and
fitness clubs were closed for months on end in an attempt to stem the flow of the disease and gyms
were left empty as people were encouraged and, in some cases, legally required to stay at home.
27. Fitness Center Industry Analysis
Review
available
reports
Approach
the correct
industry
Demand &
supply
scenario
Competitiv
e scenario
(Porter’s Fi
ve Forces
Model)
Recent
developme
nts
Focus on
industry
dynamics
28. S W
T
O
S T R E N GT H
Describe your
Strength.
O P P O RT U N I T
Y
T H R E AT
W E A K N E S S
Fitness Center SWOT ANALYSIS
Describe your
Opportunity.
Describe your
Weakness
Describe your
Threat
29. Competitor Analysis
Find Your Competitors
Determine who your competitors are.
Take a look of their food pricing
Determine what foods your competitors offer.
Research your competitors sales tactics and results.
Analyze how your competitors market their products.
Take note of your competition's content strategy.
Analyze the level of engagement on your competitor's
Observe how they promote their marketing content.
30. Sales &
Marketing Plan
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31. Marketing Objectives
To Design and Implement Marketing Control
Increase customer lifetime value
Engaged audience
Increased brand awareness
Positive Food reviews
Launch product or service in a new market
Increase profitability and Improve ROI
To Know Market Costs and Profits
Grow Digital Presence
32. Marketing Strategy
Step 1: Take a snapshot of your company’s current situation.
Step 2: Define who your target audience is.
Step 3: Make a list of your marketing goals.
Step 4: Research marketing tactics
Step 5: Set your marketing budget.
33. Offline Marketing Plan
Engage Local Media
Rent Billboard Space
Talk to the Press
Create Branded Merchandise
Network All the Time
Run Cross-Promotions
Connect with Your Community
Distribute Printed Materials
Hand Out Business Cards
Talk to Customers
Send Actual Mail
35. Marketing Budgets
Yellow Pages = $$
Sales letter mailing to prospects = $$
Clerical help on mailing list = $$
Advertising in local business magazine = $$
Advertising in newspaper business section = $$
Brochure design and copywriting = $$
Brochure printing = $$
Registration for business exhibitions = $$
Attend training session = $$
Charity Donation
36. Financial Plan
and
Forecast
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37. Financial Plan and Forecast
Startup Expenses
Assumptions
Sales Projections
Payroll Sheet
3/5 Years Monthly Cost Estimation
3/5 Years Break Even Analysis
3/5 Years Financial Ratio Analysis
3/5 Years Profit & loss Statement
3/5 Years Cash flow Projections
3/5 Years Balance Sheet
Ratio Analysis
51. Appendix
Copy of Business Registration Certificate ( If any)
Copy of License ( If any)
Employer Identification Number (EIN) ( If any)
Bank Statement ( If any)
52. 5 Weapons Needed for Fitness Center
Business Success
Know Your Rules & Regulations about Food Industry
Get Creative with menu and Service Providing
Build – and Maintain – Your Brand
Don’t Compromise about quality of food and Service
Think About Branding NOT Profit
53. Why Fitness Center Fails
Not knowing your audience
Lack of Leadership & Hard Work
Not Knowing Your Target Market
Social Media Pitfalls
On-site Execution
Location, location, location
Pricing Strategies
54. Fitness Center Business Exit Strategy
Merger & Acquisition (M&A)
Initial Public Offering (IPO).
Sell to a friendly individual.
Make it your cash cow.
Liquidation and close
55. Sample Business Plan
Here is a Sample Business Plan that I have prepared for one of my clients who is looking for $2 Million
56. Industry I worked with
• Transport Industry
• Accommodation Industry
• Ambulatory Health Care Services
• Arts, Entertainment, and
Recreation
• Beverage and Tobacco Product
Manufacturing
• Building Material, Garden
Equipment and Supplies Dealers
• Clothing and Clothing Accessories
Stores
• Food Manufacturing
• Furniture and Related Product
Manufacturing
• Health and Personal Care Stores
• Mining, Quarrying, and Oil and
Gas Extraction
• Motor Vehicle and Parts Dealers
• Nursing and Residential Care
Facilities
• Personal and Laundry Services
• Plastics and Rubber Products
Manufacturing
• Professional and Business
Services
• Real Estate, Rental and Leasing
• Warehousing and Storage
• Waste Management and
Remediation Services
• Wholesale Trade
• Chemical Industry
• Computer Industry
• Agriculture industry
• Construction Industry
• Education Industry
• Pharmaceutical Industry
• Health care Industry
• Hospitality Industry
• Entertainment Industry
• News Media Industry
• Energy Industry
• Manufacturing Industry
• Music Industry
• Electronics Industry
• Retail Industry
• Fashion Industry
• SAAS, APP Industry
• Robotics
• Travel & Tourism Industry
• Restaurant Industry
• e-commerce Industry
• Personal Service Industry
• Finance Industry
• Relationship App, Site
• Motion Picture and Sound
Recording Industries
• Professional, Scientific, and
Technical Services
57. Testimonial
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58. Thank You
For More Details
My Blog: www.planforstartup.com
E-Mail: accruon@gmail.com
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Editor's Notes
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