Business PlanPut Business Name HereMACROBUTTON NoMacro [Click .docx

Business Plan
Put Business Name Here
MACROBUTTON NoMacro [Click here and type your address]
MACROBUTTON NoMacro [Click here and type your phone
number]
MACROBUTTON NoMacro [Click here and type the date]
MACROBUTTON NoMacro [Click here and type the people on
the management team]
This document is confidential.
Table of Contents
2Table of Contents
3Executive Summary
4Vision/Mission Statement and Goals
4A. Vision Statement
4B. Goals and Objectives
4C. Keys to Success
5Company Summary
5A. Company Background
5B. Resources, Facilities and Equipment
5C. Marketing Methods
5D. Management and Organization
5E. Ownership Structure
6G. Internal Analysis
7Products and/or Services
8Market Assessment
8A. External Analysis
8B. Customers
8C. Strategic Alternatives
9Strategic Implementation
11Financial Plan
11A. Financial Projections
11B. Contingency Plan
11Monitoring

Executive Summary
This section is a summary of the information from the pages
that follow. Prepare it last, after the business plan has been
written. It should not exceed two pages. Headings to use in the
Executive Summary:
A. Vision/Mission StatementB. Company SummaryC.
Products/Services
D. Market AssessmentE. Strategic Implementation
F. Expected Outcomes
Vision/Mission Statement and Goals
A. Vision Statement
The vision/mission statements are clear summaries of where the
business is headed. It describes what the business produces,
who products are produced for, and unique business
characteristics. It will reflect the values of the management
team and the type of business culture you are trying to create.
B. Goals and Objectives
What do you want your business to achieve? Be specific in
terms of financial performance, resource commitments (time
and money) and risk.
When will various milestones be achieved?
C. Keys to Success
What do you need, or must happen, for you to succeed?
Company Summary
The material in this section is an introduction to the firm.
A. Company Background
What does your business do?
Who were the founders of the business?
What were the important milestones in the development of the

business?
B. Resources, Facilities and Equipment
With what do you produce your products or services?
What are the land, equipment, human and financial resources?
Who provides them?
How are resource providers rewarded?
C. Marketing Methods
What is your annual sales volume in dollars and units?
Explain how you work with others to improve returns. This may
include a strategic alliance with suppliers or customers that you
can leverage.
Do you use forward contracting, options, or futures? If so, how?
How much does it cost to produce and deliver your products and
services?
How is contracting used?D. Management and Organization
Who is currently on the management team?
How have management responsibilities been divided among the
management team?
What are the lines of authority?
Who acts as the president/CEO? spokesperson? Chief Financial
Officer?
Who determines employees’ salaries and conducts performance
reviews?
What is the educational background of the management team
members?
What is the management team’s reputation in the community?
What special skills and abilities does the management team
have?
What additional skills does the management team need?
Who are the key people and personnel that make your business

run?
Who do you go to for advice and support?
Do management and employees have avenues for personal
development?
Sketch a diagram of lines of authority for your operation.
E. Ownership Structure
Who are the primary stakeholders in your business?
Describe the legal form of your company, such as partnership,
proprietorship, or corporation.
Do you need special permits to operate, or a record for
inspections? If you do, please describe them.
F. Social Responsibility
What environmental practices do you follow?
What procedures do you use for handling chemicals?
What noise/dust/timing/odor policies do you have?
What will be the roles of management and employees in
community organizations?
What will be your involvement at the local/state/national level
in commodity organizations?
What training and new employee orientation practices will you
offer to insure proper handling of hazardous materials and safe
operation of equipment?
G. Internal Analysis
What are the strengths and weaknesses of your firm?
What are the relative strengths of each enterprise or business
unit within the firm?
What are the core competencies (things you are doing better
than others) of your firm?

What things can you build on? Think only about the things that
you can control.
Suggested areas to consider:
· knowledge and work
· financial position
· productivity
· family
· lifestyle
· location
· resources
What enterprise or business unit should be exited?
What enterprise or business unit shows promise?
Products and/or Services
Describe the products and services you plan to sell.
How is your product or service unique?
Are you producing a commodity or a differentiated product?
How does your product or service compare to other products in
Quality? Price? Location?
What experience do you have with this product/service?
Market Assessment
A. Examining the General Market
How is the market characterized?
Are there clear segments in the market? Describe them.

What important customer need(s) is the market not currently
fulfilling?
What is the growth potential for each segment of the market?
What opportunities and threats does your firm face?
What does an analysis using the Five Forces model suggest
about your industry? Who is your competition (in light of the
Five Forces)?
What trends, relevant to your business, do you see?
What are the drivers of change?
What political and legal issues do you face, such as zoning,
environmental laws, inspections, etc?
B. Customer Analysis
Who will be your customers?
What do you sell to each of the customers?
How does your product/service solve a key customer problem?
How difficult is it to retain a customer?
How much does it cost to support a customer?C. Industry
Analysis
D. Strategic Alternatives
Strategic Implementation
A. Production
How will you produce your product?
What value will you create and capture with your product?
What is your competitive advantage?
What technology will you use, i.e. reduced tillage, GPS
systems, etc.?
What processes will you use to produce products?

What growth options will you use to develop the business unit?
· Enterprise Expansion
· Replicate
· Integrate
· Network
What is the anticipated timeline?B. Resource Needs
In order to effectively organize your business you need to
insure the resources are available. Assess those needs here.
a) Human
What skills are needed?
How will human resources be acquired?
b) Financial
What level of financial resources will be needed?
c) Physical
What type, quantity and quality of physical resources will be
required?
C. Sourcing/Procurement Strategy
On what do you base a decision to buy products or services?
Price? Quality? Convenience? Extra service? A combination?
By what venue will you find suppliers — local dealer, Internet,
direct from manufacturer, etc.?D. Marketing Strategy

What is your sales plan?
What advertising and promotion will be used to increase
sales/awareness?
Where will you sell products/services?
Will you use the open market or contracts?
Do you have a preferred market outlet?
Are you a qualified supplier for a specific processor or buyer?
How will you price the product?
a) Hedging, forward pricing, options
How will you use these to mitigate your risk?
b) Contracting
Will you use production or marketing contracting to reduce
risk?
c) Insurance
How will you use crop, liability and other insurance?
E. Performance Standards
What performance standards will be used to monitor this
enterprise or business unit?
What are acceptable performance standards?
What yield or output levels could you attain?
What efficiency levels will you reach?
What procedures will be used to monitor performance?
Who is responsible for monitoring performance?
What industry benchmarks will be used to assess
performance?Financial PlanA. Financial Projections

How will you fund the business?
What is your desired debt and equity position?
Who will provide capital debt funds?
What role will leasing play in your financial strategy?
Will you use outside investors for equity capital?
How will you manage the financial risks your business faces?
What operating procedures, such as developing cash flow
budgets or spending limits, will you have to ensure adequate
money for debt repayment?
What are the important assumptions that underlie your
projections? These assumptions may be associated with both
external or internal factors.
What financial aspects of your business (equity, asset growth,
ROA, ROE, etc.) will you monitor?
What procedures will be used for monitoring overall business
performance?
What level of performance will your business shoot for? These
should be targets for next year and in five years. They should be
financial performance standards used to monitor the overall
business.
What yield and output levels could you attain? What efficiency
levels will you reach?
B. Contingency Plan
What will you do if you can’t follow through with your primary
plan?
How are you preparing for an emergency in your business?

How will the business function if something happens to one of
the key members of the management team?
PAGE
2
Business Plan
number]
Table of Contents
2Table of Contents
3Executive Summary
4C. Keys to Success
5Company Summary
8Market Assessment
8B. Customers

11Financial Plan
11Monitoring
Executive Summary
Executive Summary:
Products/Services
A. Vision Statement
C. Keys to Success
Company Summary

business?
Who provides them?
can leverage.
services?
management team?
Officer?
reviews?
members?

have?
run?
development?

you can control.
· productivity
· family
· lifestyle
· location
· resources
Market Assessment

fulfilling?
Five Forces)?
Analysis
A. Production

systems, etc.?
· Replicate
· Integrate
· Network
a) Human
b) Financial
c) Physical
required?

sales/awareness?
b) Contracting
risk?
c) Insurance

performance?
business.
B. Contingency Plan

plan?
PAGE
2
Developing a Swot Analysis
Strengths
· Highly motivated workforce
· High quality services
· Strong brand
· Loyal customer base
Weaknesses
· Slow financial growth
· Lack of diversification
· Negative publicity
· High employee turnover
Opportunities
· Opportunity to establish long term relationship with students
· Chance to create a friendly workplace

· Opportunity to enter foreign markets
Threats
· Free online paper editing services
· Strict government regulations
· Increased competition
· Changing user demand
Running head: CREATING AN IDEA
1
CREATING AN IDEA
2
Project Assignment Stage #1 - Creating an Idea
Name
Institution
Creating an Idea
Project Stage #1: Creating an Idea – 50 points - This is where
you start creating your idea for a business you would start. Read
and answer each of the items listed here (1 through 6)
1. Think about what goods or services would improve your life
or those of other(s). List examples:
i. Research paper editing
ii. Interior designing
iii. Dance instruction
iv. Photography
v. Portable blender machine

vi. Laundry basket
vii. Yoga mat
2. Decide whether you'd like to provide a product or a service.
I would like to provide a service. The reason for choosing
services over product is that offering free samples in the case of
products will cost my company. The other reason is that
services can be customized quickly unlike in the case of
products. The cost incurred in the customization process of
services is lower when compared to products.
3. Identify an opportunity with an existing industry.
There is a high demand for paper editing services in the
educational service industry. This is because many learning
institutions now require undergraduates to carry out several
research studies before graduating. This also applies to those
students undertaking their postgraduate studies
4. State your business idea or build upon an existing business or
idea.
My business idea is research paper editing. My task as a
business person will be assisting college students edit their
research papers to eliminate all writing mistakes in the papers.
The significance of removing the mistakes is that kit will enable
the students earn high marks.
5. Look towards the future. What are industry trend(s)? Is there
much growth potential? Why?
The educational service industry is currently growing and is
expected to continue growing tremendously in the future. There
is a high growth potential which is due to the increasing
population in the country. The effect of the increasing

population is that it will increase the demand for more schools
and colleges. This means that there will be so many students
doing researches. The anticipated high demand for research
editing services is more likely to compel me to hire more
experts to enable me satisfies the demand.
6. Conduct preliminary consumer research. Who would buy this
product or service? Explain.
The people that will mainly buy my service are college
students who will have finished writing their research proposals
and reports. Students in these two categories will seek editing
services to enable them eliminate any writing mistakes that they
may have made when writing the reports or even the proposals.
Many students are usually unable to recognize the mistakes that
they have made in their writing. This is because they are usually
not aware of grammatical rules. My company will hire experts
in writing to enable the students deliver high quality papers.
References
Eller, F. J., Gielnik, M. M., Wimmer, H., Thölke, C., Holzapfel,
S., Tegtmeier, S., & Halberstadt, J. (2020). Identifying business
opportunities for sustainable development: Longitudinal and
experimental evidence contributing to the field of sustainable
entrepreneurship. Business Strategy and the Environment.
Wang, H. B., & Lin, Y. (2017). Designed Opportunity
Identification Based on the Context of Big Data and the
Business Value Studies. DEStech Transactions on Environment,
Energy and Earth Sciences, (icseep).
BUSAD 101 – Intro. To Business #1038 - Winter 2020
Project Stage #1: Creating an Idea – 50 points - This is where
you start creating your idea for a business you would start. Read
and answer each of the items listed here (1 through 6)

1. Think about what goods or services would improve your life
or those of other(s). List examples:
2. Decide whether you'd like to provide a product or a service.
3. Identify an opportunity with an existing industry.
4. State your business idea or build upon an existing business or
idea.
5. Look towards the future. What are industry trend(s)? Is there
much growth potential? Why?
6. Conduct preliminary consumer research. Who would buy this
product or service? Explain.
The following are a couple links for your perusal to assist you
in creating an idea.

Links to Help Create Ideas:
https://www.forbes.com/sites/quora/2013/05/08/what-are-the-
best-ways-to-think-of-ideas-for-a-startup/#734d0aeb7b82
https://www.mindtools.com/pages/article/newCT_88.htm
Have fun!
Prof Cardona
2
BUSAD 101 – Intro. To Business #1038 – Winter 2020
Project Stage #2: SWOT ANALYSIS – 50 points – Fill out the
template as it pertains to your business idea that you created
from Project Stage #1. *MINIMUM 3-4 PER ENTRIES PER
BOX REQUIRED FOR FULL CREDIT.SWOT Matrix Analysis
Template
Helpful
to achieving the objective
Harmful
to achieving the objective
Internal origin
(attributes of the system)
Strengths
·
Weaknesses
·
External origin
(attributes of the environment)
Opportunities
·
Threats
·

Relevant Link:
https://www.mindtools.com/pages/article/newTMC_05.htm
Have fun!
Professor Cardona
2
Business Plan
number]
Table of Contents
2Table of Contents
3Executive Summary
4C. Keys to Success
5Company Summary

8Market Assessment
8B. Customers
11Financial Plan
11Monitoring
Executive Summary
Executive Summary:
Products/Services
A. Vision Statement

C. Keys to Success
Company Summary
business?
Who provides them?
can leverage.
services?
management team?

Officer?
reviews?
members?
have?
run?
development?

you can control.
· productivity
· family
· lifestyle
· location
· resources

Market Assessment
fulfilling?
Five Forces)?
Analysis

A. Production
systems, etc.?
· Replicate
· Integrate
· Network
a) Human
b) Financial

c) Physical
required?
sales/awareness?
b) Contracting
risk?
c) Insurance

performance?

business.
B. Contingency Plan
plan?
PAGE
2
Project Assignment Stage #1 - Creating an Idea - 50 points
Hello all,
Please click on the enclosed word doc..and download. This
document will help you develop your business idea for your
Business Plan. Look for the hyperlinks I've posted at the end of
the document for websites with help on creating ideas.
Answer all 6 questions. Save. Upload.
50 points possible.
CARDONA BusAd101. Project Stage 1 - Creating an Idea.
Winter 2020 Online.docx
Project Assignment Stage #2 - Developing a SWOT Analysis -
50 Points
Hello all:
1) Please read and grasp the material below then click on this
link, CARDONA BusAd101.Project Stage 2 - SWOT
ANALYSIS. Winter 2020 Online Cardona.docx
Actions

then follow steps 2 and 3.
2) Fill out the SWOT MATRIX in the link. Save your document.
3) Upload your completed SWOT MATRIX.
Prof Bender
Listing Your Internal Factors: Strengths and Weaknesses
Internal factors include your resources and experiences. General
areas to consider:
· Human resources - staff, volunteers, board members, target
population
· Physical resources - your location, building, equipment
· Financial - grants, funding agencies, other sources of income
· Activities and processes - programs you run, systems you
employ
· Past experiences - building blocks for learning and success,
your reputation in the community
Don't be too modest when listing your strengths. If you're
having difficulty naming them, start by simply listing your
characteristics (e.g.., we're small, we're connected to the
neighborhood). Some of these will probably be strengths.
Although the strengths and weakness of your organization are
your internal qualities, don't overlook the perspective of people
outside your group. Identify strengths and weaknesses from
both your own point of view and that of others, including those
you serve or deal with. Do others see problems--or assets--that
you don't?
How do you get information about how outsiders perceive your
strengths and weaknesses? You may know already if you've
listened to those you serve. If not, this might be the time to
gather that type of information. See related sections for ideas on
conducting focus groups (Links to an external site.),
user surveys (Links to an external site.), and listening
sessions (Links to an external site.).
Listing External Factors: Opportunities and Threats
Cast a wide net for the external part of the assessment. No
organization, group, program, or neighborhood is immune to
outside events and forces. Consider your connectedness, for

better and worse, as you compile this part of your SWOT list.
Forces and facts that your group does not control include:
· Future trends in your field or the culture
· The economy - local, national, or international
· Funding sources - foundations, donors, legislatures
· Demographics - changes in the age, race, gender, culture of
those you serve or in your area
· The physical environment (Is your building in a growing part
of town? Is the bus company cutting routes?)
· Legislation (Do new federal requirements make your job
harder...or easier?)
· Local, national or international events
Lets, take a step back review pages 181 and 182, look at the
Elements of the SWOT analysis;
Project Assignment Stage #3 - Business Plan Rough Draft
Hello all,
Please click on the enclosed word doc..and download.
Answer all applicable questions. Save. Upload. 50 points
possible.
BusAD101-1801.businessplan.template..doc This is basically
your outline or rough draft of your final plan.
Actions
IMPORTANT: This document will become your ACTUAL
FINAL Business Plan (200 points!). So,treat accordingly.
Final Project Stage #4 - Completed Business Plan
Hello all,
THIS IS YOUR FINAL PROJECT: 200 points possible!!
Just in case, I am re attaching the link to the business plan
template if you need it.
BUSAD 101 - 1044 BUSINESS PLAN TEMPLATE
Actions
IMPORTANT: This is your ACTUAL FINAL Business
Plan (200 points!). So, treat accordingly.
Instructor Cardona
DUE FEBRUARY 7 (END OF WEEK 5)!!

Business PlanPut Business Name HereMACROBUTTON NoMacro [Click .docx

Business PlanPut Business Name HereMACROBUTTON NoMacro [Click .docx

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