Advertising Agency business plan. The Advertising Agency is one of the most common business ideas. It’s a kind of business which has a high demand for all the time. If you want to be successful in the Advertising Agency business, you must follow some critical success factors. The Advertising Agency business is a highly risk-averse business idea. If you don't get any business idea to start then you can easily start the Advertising Agency business to avoid any kind of risky business engagement. If you’ve wanted to start an Advertising Agency for years, it might be the best time to draw up a plan to open your business. The Advertising Agency business is growing rapidly. Customer/Clients demand makes this business so popular. Over the years we have seen that the Advertising Agency business has continued to be on the upwards, as the demand for it continues to increase. Starting an Advertising Agency business is just like every other business needs for one to be methodically calculative. You need to start on the right footing. These Steps are such as renting or buying a space to use as an office or factory, acquiring the various equipment that is needed to do the production or serve the customers, find out the right employees with the required skills to run the Advertising Agency business. There are some other very technical steps to be followed to be a success in this business. It is also very important that in running a Advertising Agency business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, the Advertising Agency business also provides some other services asides from the typical products/services. For the Advertising Agency business owners, these are also other areas through which they can generate more funds for profitability and for running the business to grow successfully. When starting a Advertising Agency business, it becomes important to choose a location that is close to office areas or Residential areas. You need a Advertising Agency business plan to get business funding such as Bank loans, Investors and sponsor-holder, etc. Your business plan should include market research, competitors analysis, target audience, marketing plan, and a financial and budgeting projection. A business plan should be 30+ pages with 15+ pages 5 years of Financial Plan. Similarly, the investors will ask you to submit the business plan and pitch deck according to their requirements. A business plan guides you to start and manage your business. This business plan is a roadmap for how to structure, run, and grow your business. Hopefully, this Presentation will help you to write a good Advertising Agency Business Plan. Knock me for more details: https://planforstartup.com/

1. Advertising Agency
Business Plan
Mohammad Anishur Rahman (MBA, ACA)
Business and Financial Advisor
PlanforStartup.com
accr u o n @g mail.com , +8801515265698
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

2. Introduction
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

3. Why Business Plan is so Important
for Funding
A survey Shows That
2,877 people completed the survey. Of those, 995 had completed a plan.
✓ 297 of them (36%) secured a loan
✓ 280 of them (36%) secured investment capital
✓ 499 of them (64%) had grown their business
1,556 of the 2,877 had not yet completed their plan.
✓ 222 of them (18%) secured a loan
✓ 219 of them (18%) secured investment capital
✓ 501 of them (43%) had grown their business

4. Business Plan Requirements
• For Personal, Bank and SBA Loan Purpose:
• 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan
• For Investor Purpose:
• 30+ Pages Business Plan with 15+ Pages 3/5 years
Financial Plan (Additionally 15+ Pages Pitch Deck)

5. Why do You need Business Plan?
Funding Through
Bank Loan or
Investment?
Attract
Investors?
Attract
Partners?
For a good
Business
Direction?

6. How to write a Bank Loan Proposal
Start your bank loan request by briefly explaining what your business does.
✓ Executive summary from your business plan.
Include essential business information.
✓ Your name, the business’s legal name, your legal form of business, business address, the year the
business was founded, annual sales, number of employees, key customers and any other indicators of
success.
Specify how much money you would like to borrow and what type of loan you are
seeking.
✓ Do you want a working capital loan to purchase inventory or a loan to buy a building for your
business?
Explain how you will use the loan proceeds to attain specific business goals.
✓ Detail the measurable results you expect the loan to have on your business, such as increasing sales
by 10% annually or doubling production capacity in six months.
List any assets and debts.
✓ State the assets you have that could be used as collateral for the loan, as well as any outstanding
business debts and when they will be paid off.

7. Financing Options
Leasing
Equipment
Loan/Financing
Program
Rollover For
Business
Startups (ROBS)
SBA Loan
Find Investors Attract Partners Crowdfunding Bank Loan
Loan from
relatives

8. Executive Summery
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

9. Executive Summery
The Business
Opportunity
The Target
market
The
Competition
Mission
Statement
Vision
Statement
Objective
Company
Information
Business
Highlights
Future goals
Location
based on days
What? How? When? Where?

10. Problem & Solution
Define the Problem that you are facing in the Advertising Agency
Market
-----------------------------------------------------------------------------------------
Assess the Problem and Give your solution through your
Organization
-----------------------------------------------------------------------------------------

11. Advertising Agency Services
Design the
campaign
Personalizatio
n and
targeting
Email list
management
Building depl
oyment
system
Testing the
plan
Implementing
the campaign
Tracking the
campaign's
progress in
real-time
Instant
measurability
for ROI
analysis
Post-
campaign
analysis

12. Advertising Agency Company Owners
/Partners
• 20%• 25%
• 25%• 30%
Owner-1 Owner-2
Owner-4Owner-3

13. Startup Expenses
✓ Total Fee for incorporating the Business
✓ Budget for basic insurance policy covers, permits and business license
✓ Suitable Office facility in a business district 6 months (Re – Construction of the
facility inclusive)
✓ The Cost for equipping the office (computers, software applications, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets and electronics)
✓ The Cost of Launching your official Website
✓ Budget for paying at least one employees for 3 months plus utility bills
✓ Additional Expenditure (Business cards, Signage, Adverts and Promotions et al)
✓ Miscellaneous

14. Company Name, Logo
1. Find out an Easily Readable Name
2. Hire a professional designer for design
3. Make it easy to read
4. Match the design to your products and Service
5. Make a letterheaded paper with Your Logo
6. Vinyl wraps are the most popular material for wrapping your Car. Try to use your
business logo in office equipment's, merchandise official documents etc. It will
enhance Company Branding

15. Human Resource
Management
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

16. Advertising Agency’s Staffing Needs
ChiefExecutiveOfficer
Creative Director
Advertising cum Digital Marketing Specialist
Human Resources and Admin Manager
Sales and Marketing Executive
Accountant
Web Designer cum Graphic Artist
Content Creator / Online Traffic
Generator
Client Service Executive

17. Management Job Responsibilities
✓ CEO
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ Manager
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ Marketing Manager
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ Business Developer
✓ -------------
✓ -------------
✓ -------------
✓ -------------
✓ -------------

18. Advertising Agency
Operational Plan
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

19. ✓ General: Do an outline of your business' day-to-day operations
✓ The physical plant: Describe the type, site, and location of premises for your business.
✓ Equipment: Describing the equipment necessary and how much of it you need
✓ Assets: Make a list of your assets, such as land, buildings, inventory, furniture, equipment, and vehicles.
✓ Special requirements: Special requirements, such as water or power needs, drainage, etc. ( If needed)
✓ Materials: State where you're going to get the materials you need to produce your product or service
✓ Production: Explain when and how you'll be able to start producing your product or service.
✓ Inventory and Cost: Explain how you'll keep track of inventory and Give details of product cost estimates..
Advertising Agency Operational Plan

20. Process of Your Advertising Agency
Operation

21. ✓ Supplier Information
✓ Name
✓ Office and factory Address
✓ Phone Number
✓ Third Party
✓ Name
✓ Office and factory Address
✓ Phone Number
Process of Your Advertising Agency
Operation

22. Office Layout

23. Market
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

24. Research Your Target Market
• Available Areas:
• Find out an area to Establish Your Business
• Competition:
• Analyze the competition
• Local & State Regulations:
• Know the rules and regulations of the Industry

25. 80
%
40
%
70
%
30
%
75
%
72
%
2013 2014 2015 2016 2017 20182016 2017 2018
✓ Target Market
✓ Market Segment
✓ Market Size analysis
✓ Market Trends Analysis
✓ Competition
Advertising Agency Market Analysis
Describe here

26. Target Market
Demographics
✓ Breakdown by any combination: age, gender, income, education, ethnicity, marital
status, education, household (or business), size, length of residence, type of
residence or even profession/Occupation.
Psychographics
✓ This refers to 'personality and emotions' based on behaviour, linked to purchase
choices, including attitudes, lifestyle, hobbies, risk aversion, personality and
leadership traits.
Lifestyle
✓ This refers to Hobbies, recreational pursuits, entertainment, vacations, and other
non-work time pursuits.

27. Target Market
Belief and Values
✓ Refers to Religious, political, nationalistic and cultural beliefs and values.
Life Stages
✓ Life Stages is the Chronological benchmarking of people’s lives at different stages.
Geography
✓ Drill down by Country, region, area, metropolitan or rural location, population density
or even climate.

28. Advertising Agency Market Size
Statistics has it that in the United States of America
alone, there are about 65,454 licensed and
registered advertising agencies responsible for
employing about 251,296 employees and the
industry rakes in a whooping sum of $43billion
annually with an annual growth rate projected at
3.5 percent.

29. Advertising Agency Industry Analysis
Review
available
reports
Approach
the correct
industry
Demand &
supply
scenario
Competitiv
e scenario
(Porter’s Fi
ve Forces
Model)
Recent
developme
nts
Focus on
industry
dynamics

30. S W
TO
S T R E N GT H
Describe your
Strength.
O P P O RT U N I T Y T H R E AT
W E A K N E S S
Advertising Agency SWOT ANALYSIS
Describe your
Opportunity.
Describe your
Weakness
Describe your
Threat

31. Competitor Analysis
✓ Find Your Competitors
✓ Determine who your competitors are.
✓ Take a look of their pricing
✓ Determine what products your competitors offer.
✓ Research your competitors sales tactics and results.
✓ Analyze how your competitors market their products.
✓ Take note of your competition's content strategy.
✓ Analyze the level of engagement on your competitor's
✓ Observe how they promote their marketing content.

32. Sales &
Marketing Plan
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

33. Marketing Objectives
✓ To Design and Implement Marketing Control
✓ Increase customer lifetime value
✓ Engaged audience
✓ Increased brand awareness
✓ Positive product reviews
✓ Launch product or service in a new market
✓ Increase profitability and Improve ROI
✓ To Know Market Costs and Profits
✓ Grow Digital Presence

34. Marketing Strategy
Step 1: Take a snapshot of your company’s current situation.
Step 2: Define who your target audience is.
Step 3: Make a list of your marketing goals.
Step 4: Research marketing tactics
Step 5: Set your marketing budget.

35. Offline Marketing Plan
✓ Engage Local Media
✓ Rent Billboard Space
✓ Talk to the Press
✓ Create Branded Merchandise
✓ Network All the Time
✓ Run Cross-Promotions
✓ Connect with Your Community
✓ Distribute Printed Materials
✓ Hand Out Business Cards
✓ Talk to Customers
✓ Send Actual Mail

36. Online Marketing Plan
✓ Facebook Advertising
✓ Google My Business
✓ Content Marketing
✓ Organic Social Media
✓ Email Marketing
✓ Webinars
✓ Promote A Free Consultation
✓ Speak At Events

37. Marketing Budgets
✓ Yellow Pages = $$
✓ Sales letter mailing to prospects = $$
✓ Clerical help on mailing list = $$
✓ Advertising in local business magazine = $$
✓ Advertising in newspaper business section = $$
✓ Brochure design and copywriting = $$
✓ Brochure printing = $$
✓ Registration for business exhibitions = $$
✓ Attend training session = $$
✓ Purchase new mailing label software = $$

38. Financial Plan
and
Forecast
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

39. Financial Plan and Forecast
✓ Startup Expenses
✓ Sales Projections
✓ Payroll Sheet
✓ 3/5 Years Monthly Cost Estimation
✓ 3/5 Years Break Even Analysis
✓ 3/5 Years Financial Ratio Analysis
✓ 3/5 Years Profit & loss Statement
✓ 3/5 Years Cash flow Projections
✓ 3/5 Years Balance Sheet
✓ Ratio Analysis

40. Advertising Agency Startup Expenses
Startup Amount
Preliminary Expenses
Legal fees (Lawyer, tax consultant) $ 700.00
Marketing research, traveling $ 50,000.00
Sub-Total $ 50,700.00
Fixed Assets
Equipment $ 45,000.00
Office lease for the first 6 months $ 15,000.00
Office equipment(Desk, chairs, supplies, printers etc.,) $ 15,000.00
Software integration $ 50,000.00
Sub-Total $ 125,000.00
Other:
Backend Staff Salaries Yearly $ 100,000.00
Office Rents & Operation Cost: (Office Rents, Utilities, Internet cost) $ 20,000.00
Misc $ 5,000.00
Sub-Total $ 125,000.00
Total Requirements $ 300,700.00

41. Advertising Agency Sales Forecast
Year-1
CBD Oil 2019 Global Market
Expected to Grow at CAGR 39.19 %
and Forecast to 2023
Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Product Service-1 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00 $ 2,570.00
Number of Clients Per Month 10 11 12 13 15 16 18
Product Service-2 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00 $ 2,040.00
Number of Clients Per Month 12 13 15 16 18 19 21
Product Service-3 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00 $ 3,690.00
Number of Clients Per Month 15 17 18 20 22 24 27
Product Service-4 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70 $ 4.70
Number of Clients Per Month 10 11 12 13 15 16 18
Total Revenue £ 105,577.00 £ 116,134.70 £ 127,748.17 £ 140,522.99 £ 154,575.29 £ 170,032.81 £ 187,036.10
Year-2
Revenue Sources Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Product Service-1 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50 $ 2,698.50
Number of Clients Per Month 31 33 36 39 42 45 49
Product Service-2 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00 $ 2,142.00
Number of Clients Per Month 37 40 43 47 50 54 59
Product Service-3 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50 $ 3,874.50
Number of Clients Per Month 46 50 54 58 63 68 73
Product Service-4 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50 $ 5,197.50
Number of Clients Per Month 31 33 36 39 42 45 49
Total Revenue £ 501,589.39 £ 541,716.54 £ 585,053.86 £ 631,858.17 £ 682,406.82 £ 736,999.37 £ 795,959.32

42. Advertising Agency Loan Amortization

43. Advertising Agency Payroll
Particulars Year-1 Year-2 Year-3 Year-4 Year-5
Staff Count Per Position
Owner 1 1 1 1 1
IT tech/support 1 1 1 1 1
Developer and research Manager 1 1 1 1 1
Marketing Manager 2 2 2 3 3
Accountant 1 1 1 1 1
Communication Manager 1 1 1 2 2
Finance manager 1 1 1 1 1
Wage per position per Month
Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00
IT tech/support $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Developer and research Manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Marketing Manager $ 16.00 $ 16.00 $ 16.00 $ 16.00 $ 16.00
Accountant $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00
Communication Manager $ 15.00 $ 15.00 $ 15.00 $ 15.00 $ 15.00
Finance manager $ 18.00 $ 18.00 $ 18.00 $ 18.00 $ 18.00

44. Advertising Agency Payroll
Weekly Hours
Owner 0 0 0 0 0
IT tech/support 40 40 40 40 40
Developer and research Manager 40 40 40 40 40
Marketing Manager 40 40 40 40 40
Accountant 40 40 40 40 40
Communication Manager 40 40 40 40 40
Finance manager 40 40 40 40 40
Payroll Per Position (Count x Salary)
Owner $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00 $ 20,000.00
IT tech/support $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Developer and research Manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Marketing Manager $ 61,440.00 $ 61,440.00 $ 61,440.00 $ 92,160.00 $ 92,160.00
Accountant $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Communication Manager $ 28,800.00 $ 28,800.00 $ 28,800.00 $ 57,600.00 $ 57,600.00
Finance manager $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00 $ 34,560.00
Total Payroll $ 248,480.00 $ 248,480.00 $ 248,480.00 $ 308,000.00 $ 308,000.00

45. Advertising Agency Break Even Point
YEAR-1
Particulars Product Unit Price Amount Remarks
Fixed Cost 143,640.00
variable Cost $ 834.00 30%
Sales Price
2,780.00
Average Charge Per
product
Units Increment
Break Even Point 74
Targeted units per Year
to cover the loss
Break Even Sales
Amount 205,200.00
Target Sales value to
recover loss
Unit Fixed Cost Variable Cost Total Cost Sales
0 143,640.00 - 143,640.00 -
10 143,640.00 8,340.00 151,980.00 27,800.00
20 143,640.00 16,680.00 160,320.00 55,600.00
30 143,640.00 25,020.00 168,660.00 83,400.00
40 143,640.00 33,360.00 177,000.00 111,200.00
50 143,640.00 41,700.00 185,340.00 139,000.00
60 143,640.00 50,040.00 193,680.00 166,800.00
70 143,640.00 58,380.00 202,020.00 194,600.00
80 143,640.00 66,720.00 210,360.00 222,400.00
90 143,640.00 75,060.00 218,700.00 250,200.00
100 143,640.00 83,400.00 227,040.00 278,000.00
-
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
1 2 3 4 5 6 7 8 9 10 11
BEP
Total Cost Sales

46. Advertising Agency Profit & loss Statement
PROFIT AND LOSS PROJECTION Year 1
Details Month-1 Month-2 Month-3 Month-4 Month-5 Month-6 Month-7
Revenue 14,388.50 15,827.35 17,410.09 19,151.09 21,066.20 23,172.82 25,490.11
COGS 60% 8,633.10 9,496.41 10,446.05 11,490.66 12,639.72 13,903.69 15,294.06
Commission to Store Seller 10% 575.54 633.09 696.40 766.04 842.65 926.91 1,019.60
Gross Margin 5,179.86 5,697.85 6,267.63 6,894.39 7,583.83 8,342.22 9,176.44
Gross Margin 36% 36% 36% 36% 36% 36% 36%
EXPENSES
Operating expenses
Payroll 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00 2,920.00
Rent 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Internet 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Printer inks & Papers 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Water, Tea, Coffe, Tissues, etc 50.00 50.00 50.00 50.00 50.00 50.00 50.00
Platform Upgrade and Maintaining Cost 500.00 500.00 500.00 500.00 500.00 500.00 500.00
Renting Dedicated Server 250.00 250.00 250.00 250.00 250.00 250.00 250.00
Marketing campaign 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00
Utilities 100.00 100.00 100.00 100.00 100.00 100.00 100.00
Total operating expenses 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00
TOTAL EXPENSES 6,470.00 7,470.00 8,470.00 9,470.00 10,470.00 11,470.00 12,470.00
TOTAL OPERATING INCOME (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56)
TAXES
Average Income Tax 25% - - - - - - -
TOTAL TAXES - - - - - - -
NET PROFIT (1,290.14) (1,772.15) (2,202.37) (2,575.61) (2,886.17) (3,127.78) (3,293.56)
Net Profit % -9% -11% -13% -13% -14% -13% -13%

47. Advertising Agency Balance Sheet
BALANCE SHEET PROJECTION
ASSETS
Current Assets Year-1 Year-2 Year-3 Year-4 Year-5
Cash and short-term investments 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65
Total inventory 5,000.00 6,000.00 7,200.00 8,640.00 10,368.00
Accounts receivable 25,122.00 37,683.00 56,524.50 84,786.75 127,180.13
Total current assets 574,532.60 546,992.94 837,107.20 1,618,821.37 2,860,120.78
Property and Equipment Year 1 Year 2 Year 3 Year 4 Year 5
Equipment/Machinery/Compute/Laptop 50,000.00 65,000.00 84,500.00 109,850.00 142,805.00
Less Accumulated depreciation expense 5,000.00 11,500.00 19,950.00 30,935.00 45,215.50
Total Property and Equipment 45,000.00 53,500.00 64,550.00 78,915.00 97,589.50
Other Assets Year 1 Year 2 Year-3 Year-4 Year-5
Long-term investments 15,120.00 19,656.00 25,552.80 33,218.64 43,184.23
Deposits 12,500.00 16,250.00 21,125.00 27,462.50 35,701.25
Total Other Assets 27,620.00 35,906.00 46,677.80 60,681.14 78,885.48
TOTALASSETS 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76

48. Advertising Agency Balance Sheet
LIABILITIES
Current Liabilities Year 1 Year 2 Year-3 Year-4 Year-5
Accounts payable 12,523.00 18,784.50 28,176.75 42,265.13 63,397.69
Accrued expenses 5,462.00 8,193.00 12,289.50 18,434.25 27,651.38
Notes payable/short-term debt - - - - -
Capital leases - - - - -
Total Current Liabilities 17,985.00 26,977.50 40,466.25 60,699.38 91,049.06
Debt Year 1 Year 2 Year-3 Year-4 Year-5
Long-term debt/Bank loan at 3.5% Interest 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00
Loan Payment 20,000.00 40,000.00 60,000.00 80,000.00 100,000.00
Total Debt 180,000.00 160,000.00 140,000.00 120,000.00 100,000.00
TOTAL LIABILITIES 197,985.00 186,977.50 180,466.25 180,699.38 191,049.06
EQUITY Year 1 Year 2 Year 3 Year 4 Year 5
Equity 482,040.00 482,040.00 482,040.00 482,040.00 482,040.00
Net Income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56
Retained earnings - (32,872.40) (32,618.56) 285,828.75 1,095,678.14
TOTAL EQUITY 449,167.60 449,421.44 767,868.75 1,577,718.14 2,845,546.70
TOTAL LIABILITIES AND EQUITY 647,152.60 636,398.94 948,335.00 1,758,417.51 3,036,595.76

49. Advertising Agency Cashflow Statement
CASH FLOW PROJECTION
Operating activities Year-1 Year-2 Year-3 Year-4 Year-5
Net income (32,872.40) 253.84 318,447.31 809,849.39 1,267,828.56
Depreciation and Amortisation 5,000.00 6,500.00 8,450.00 10,985.00 14,280.50
Accounts payable - - - - -
Prepaid Expense (25,122.00) (12,561.00) (18,841.50) (28,262.25) (42,393.38)
Inventory (5,000.00) (1,000.00) (1,200.00) (1,440.00) (1,728.00)
Accrued Expense, things that are paid at the end of the month - - - - -
Total operating activities (57,994.40) (6,807.16) 306,855.81 791,132.14 1,237,987.69
Investing activities Year-1 Year-2 Year-3 Year-4 Year-5
Capital expenditures (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00)
Acquisition of business - - - - -
Sale of fixed assets - - - - -
Other investing cash flow items - - - - -
Total investing activities (50,000.00) (15,000.00) (19,500.00) (25,350.00) (32,955.00)

50. Advertising Agency Cashflow Statement
Financing activities Year-1 Year-2 Year-3 Year-4 Year-5
Preferred stock - - - - -
Total cash dividends paid - - - - -
Common stock 482,040.00 - - - -
Bank Loan 180,000.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00)
Total financing activities 662,040.00 (20,000.00) (20,000.00) (20,000.00) (20,000.00)
Cumulative cash flow 544,410.60 (41,100.66) 270,072.76 752,011.92 1,197,178.03
Beginning cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62
Ending cash balance 544,410.60 503,309.94 773,382.70 1,525,394.62 2,722,572.65

51. Ratio Analysis

52. 4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2
2
3
5
0 2 4 6 8 10 12 14
Category 1
Category 2
Category 3
Category 4
Series 1 Series 2 Series 3
4.3
2.5
3.5 4.5
2.4
4.4 1.8
2.8
2 2
3 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
1st Qtr2nd Qtr
3rd Qtr
4th Qtr
YEARLY SALES YEARLY PRODUCTIVITY YEARLY PROFIT

53. Appendix
✓ Copy of Business Registration Certificate ( If any)
✓ Copy of License ( If any)
✓ Employer Identification Number (EIN) ( If any)
✓ Bank Statement ( If any)

54. 5 Weapons Needed for
Advertising Agency Success
✓ Know Your Rules & Regulations
✓ Get Creative with Service Providing
✓ Build – and Maintain – Your Brand
✓ Don’t Compromise about quality of Service
✓ Think About Branding NOT Profit

55. Why Advertising Agency Fails
✓ Not knowing your audience
✓ Lack of Leadership & Hard Work
✓ Not Knowing Your Target Market
✓ Taking Sponsorship Seriously? Not Nearly Enough.
✓ Social Media Pitfalls
✓ On-site Execution
✓ Location, location, location
✓ Pricing Strategies

56. Business Exit Strategy
✓ Merger & Acquisition (M&A)
✓ Initial Public Offering (IPO).
✓ Sell to a friendly individual.
✓ Make it your cash cow.
✓ Liquidation and close

57. Sample Business Plan
Here is a Sample Business Plan that I have prepared for one of my clients who is looking for $2 Million

58. Industry I worked with
o Transport Industry
o Accommodation Industry
o Ambulatory Health Care Services
o Arts, Entertainment, and
Recreation
o Beverage and Tobacco Product
Manufacturing
o Building Material, Garden
Equipment and Supplies Dealers
o Clothing and Clothing Accessories
Stores
o Food Manufacturing
o Furniture and Related Product
Manufacturing
o Health and Personal Care Stores
o Mining, Quarrying, and Oil and
Gas Extraction
o Motor Vehicle and Parts Dealers
o Nursing and Residential Care
Facilities
o Personal and Laundry Services
o Plastics and Rubber Products
Manufacturing
o Professional and Business
Services
o Real Estate, Rental and Leasing
o Warehousing and Storage
o Waste Management and
Remediation Services
o Wholesale Trade
o Chemical Industry
o Computer Industry
o Agriculture industry
o Construction Industry
o Education Industry
o Pharmaceutical Industry
o Health care Industry
o Hospitality Industry
o Entertainment Industry
o News Media Industry
o Energy Industry
o Manufacturing Industry
o Music Industry
o Electronics Industry
o Retail Industry
o Fashion Industry
o SAAS, APP Industry
o Robotics
o Travel & Tourism Industry
o Restaurant Industry
o e-commerce Industry
o Personal Service Industry
o Finance Industry
o Relationship App, Site
o Motion Picture and Sound
Recording Industries
o Professional, Scientific, and
Technical Services

59. Testimonial
Fo r m o r e i n f o : w w w. p l a n f o r s t a r t u p . c o m , a c c r u o n @ g m a i l . c o m
O r d e r Yo u r B u s i n e s s P l a n : www.f iv err.co m/businessfixx x

60. Thank You
For More Details
My Blog: www.planforstartup.com
E-Mail: accruon@gmail.com
Do You want to Order Your Pitch Deck or Full Business Plan (30+
Pages Business Plan with 15+ pages 5 years Financial Plan)?
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