E commerce and and types of E-commerce

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2.  E-commerce is the activity of buying or
selling of product on online services or
over the internet. Electronic commerce
draws on technologies such as mobile
commerce , electronic fund transfer ,
supply chain management , internet
marketing , inventory management system
, and automated data collection systems.
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3.  In 1971-72 , the ARPANET is used to arrange a cannabis sale
between students at the Stanford Artificial Intelligence
Laboratory.
 In 1979 , Michael Aldrich demonstrates the first online
shopping system.
 In 1984 , CompuServe launches the Electronic Mail in the
USA and Canada. It is the first comprehensive electronic
commerce service.
 In 1995 , Jeff Bezos launches Amazon.com and the first 24-
hour , internet only radio station.
 In 2003 , Amazon.com posts first yearly profit.
 In 2015 , Amazon.com accounts for more than half of all e-
commerce growth.
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4.  B2B
 Business-to-Business e-commerce
 B2C
 Business-to-Consumer e-commerce
 C2B
 Consumer-to-Business e-commerce
 C2C
 Consumer-to-Consumer e-commerce
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6. ADVANTAGES OF E-COMMERCE
 Faster buying/selling procedure , as well as easy to
find products.
 Buying / Selling 24/7.
 More reach to customers , there is no geographical
limitations.
 Low operational cost and better quality of services.
 No need of physical company set-ups.
 Easy to start and manage a business.
 Customers can easily select products from different
providers without moving around physically.
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7. Disadvantages of E-
COMMERCE
 Any one , good or bad can easily start a
business. And there are many bad sites which eat
up consumer’s money.
 There is no guarantee of product quality.
 Mechanical failures can cause unpredictable
effects on the total processes.
 As there is minimum chance of direct customer to
company interactions , customer loyalty is always
on a check.
 There are many hackers who look for
opportunities , and thus an e-commerce site ,
service , payment gateways , all are always prone
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8. Infrastructure
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9.  Search engine optimization(SEO): SEO improves the
visibility sites on search engines and held generate
leads.
 E-Mail marketing: on e-mail marketing service turns
our e-mail list into a great source of income.
 Social media management: this enables us to
leverage social media sites to expand our band
visibility, increase customer base, and turn potential
customers into fans.
 Marketplace management: this helps us to expand
out footprints on the world’s largest marketplaces.
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10. Technology Services
 Payment processing: easy and secure
payment processing is inevitable for e-
commerce sites.
 PCI compliance: e-commerce sites need to
be PCI compliant to take secure payment
from customers and protect them against any
transactional fraud.
 Website performance: it provides visibility in
to real-time performance of our e-commerce
site and help us to optimize the performance.
 Data security: it help us to protect our e-
commerce site and sensitive customer data
from hackers.
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11.  CMS customization: it optimize and boost the
capabilities of our content management system.
 System integration: an e-commerce website needs
to be connected with other independent systems to
work effectively.
 Custom data reporting: this custom data reporting
provides valuable insights on customer’s behavior
and site performance and enable create profitable
strategy.
 Social and mobile applications: it develop custom
application that help us to expand our presence to
mobile devices and social networks.
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13. Growth
 E-commerce has become the most exiting sector in India
today. With a growing number of aspiring rural and urban
inter-connected customers, there is tremendous scope of
online selling. There is a huge one-time customer base in
India. Domestic players like Rediff Shopping, yahoo,
Amazon have been in the market since 2000s; though they
figure nowhere close to the top 10 players in India today.
 The chief reason is their failure to sense the market
demand, limited product catalogue and skewed focus
towards sellers rather than customers.
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14. Conclusion
 We conclude with this investigation that the E-
Commerce soon will be the reliable way to make
grow up business.
 Talking about security we found that the
enhancement in this area has been bigger than a
few years ago and nowadays it’s very safe to buy
in the most popular sites on the web.
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