1. Get Ready to Take Flight and
Hatch New Relationships using
Twitter Chats
Prepared by:
Angelique Kim, Associate Director,
Employer Relations
@AngeliqueTKim

2. Learning Objectives
• Overview of the “Careers in
Communication” Twitter Chat
• Best Practices on Collaborating and
Branding
• Learning Outcomes

3. The Challenge
• How do you increase brand awareness for
your office with students using a new
communication channel that you have
launched while at the same time
collaborating with a department that your
office has never worked with before?
• Identify objectives that may be a part of
any strategic plan.

4. What is a Twitter Chat?
• Prearranged virtual
conversations that
happen through
Tweets that
include a
predefined
hashtag.

5. How to Take Flight
• Step 1: Identify a Partner
• Step 2: Learn the Technology
• Step 3: Plan the Session
• Step 4: Implement
• Step 5: Evaluate

6. Hatching New Relationships
• By the Numbers:
- Faculty Member: 1
- Twitter Chats: 3
- Students: 27
• Engagement Level:
- Increased interaction between students

7. Looking Ahead
• Expansion of Twitter Chats
- Live Twitter Feed during an event
- Work with either one new faculty member
within the department or expand to a new
department