1. IPO Note | Real Estate
October 12, 2010
Prestige Estates Projects AVOID
Issue Open: October 12, 2010
Rationale for our view Issue Close: October 14, 2010
Land bank located in IT/ITES-centric regions: Prestige Estates Projects Ltd. (PEPL) is
Issue Details
mainly present in Bangalore, which accounts for 73% of its current land bank.
PEPL is in the process of geographically diversifying and expanding its real estate Face value: Rs10
development business into other cities of southern India, including Chennai, Present eq. paid-up capital: Rs262.5cr
Cochin, Hyderabad, Mysore and Mangalore. We believe PEPL will benefit from
Offer size*: 6.6-7.0cr shares
the recovery in the IT/ITES sector, with increased job security and salaries leading
to higher housing demand in the southern region. Post eq. paid-up capital*: Rs328-Rs332cr
Proven execution and diversified portfolio: PEPL has a successful track record of Issue size (amount): Rs1,200cr
execution. The company has completed 11.5mn sq. ft. of residential, 7.4mn sq. ft. Price band: Rs172-183
of commercial and 1mn sq. ft. of retail and hospitality projects since the last five
Promoters holding pre-issue: 100.0%
years. The company is a strong brand in Bangalore, which offers premium pricing
to its projects. Going forward, PEPL has a diversified portfolio of real estate Promoters holding post-issue*: 79.0-80.0%
Note:*At the lower & upper price band, respectively
development, which includes 28mn sq. ft. of saleable area and 11mn sq. ft. of
leasable area. Further, the company has entered into property management
services and has acquired a construction company, which ensures smooth
Book Building
execution of projects.
QIBs At least 60%
Stretched balance sheet: As on June 10, 2010, PEPL had total debt of ~Rs20bn,
implying gross debt/equity of 2.6x. Post proceeds from the IPO, the company’s Non-Institutional At least 10%
debt/equity will be 1x. The high debt is attributable to the company’s decent Retail At least 30%
amount of exposure towards the non-residential segment (50% of its land bank),
where cash inflow is back-ended. Further, the company largely focuses on the
Post Issue Shareholding Pattern
joint development model, which gives limited scope of improvement in margins.
Promoters Group* 79.0
Premium to peers and our one-year forward NAV: We have assumed an
MF/Banks/Indian
eight-year development period based on PEPL’s existing land bank. We have
FIs/FIIs/Public & Others 21.0
assumed average realisation of Rs6,000/sq. ft. on PEPL’s saleable interest based Note: *At the lower band of the issue price
on its geographical presence, which gives us a fair NAV of Rs164/share. At the
lower band of the issue, PEPL will trade at 2.5x FY2012E P/BV and 4% premium
to our one-year forward NAV, which is at a premium to its peers. Thus,
we recommend Avoid to the issue.
Objects of the issue: PEPL intends to use Rs622cr of the net issue proceeds
towards the construction and development of three residential, two commercial
and two retail projects, either directly or through subsidiaries. PEPL has also
earmarked Rs21cr for acquiring land in Goa and Bangalore. Further, PEPL
intends to repay Rs280cr of loans taken from various financial institutions.
Objects of the issue
Particulars (Rs cr)
Finance ongoing and under-development projects 429 Param Desai
+91 22 4040 3800 Ext: 310
Invest in existing subsidiaries for the construction & devpt. of projects 193
Email: paramv.desai@angeltrade.com
Finance acquisition of land 21
Repayment of loans 280 Mihir Salot
General corporate purpose 277 +91 22 4040 3800 Ext: 307
Total 1,200 Email: mihirr.salot@angeltrade.com
Source: Company RHP, Angel Research
Please refer to important disclosures at the end of this report 1
2. Prestige Estates Projects | IPO Note
Company background
Strong brand name and client base
Formerly known as Prestige Estates and Properties, PEPL began operations in 1986
as a partnership firm. Over time, the company has established a reputable brand
name in South India’s real estate market due to the distinctive design, planning,
high-quality execution and prompt delivery of its projects, in conjunction with a
customer-focused sales and marketing capability.
PEPL currently holds the CRISIL DA2 rating. In 2005, the company was also
awarded the Best Real Estate Developer in India Award by Euromoney.
Over the past 24 years, the company has emerged as one of the leading real
estate development companies with presence in Bangalore, Chennai, Cochin,
Hyderabad, Mangalore, Mysore and Panaji, among others. The company has a
proven track record across business areas such as land identification and
acquisition, development, design, project management, sales and marketing,
interiors and the provision of property services. PEPL boasts of a diversified
portfolio across the spectrum of premium to affordable products in the residential
(apartments, villas, plotted developments and integrated townships), commercial
(corporate office blocks, built-to-suit facilities, technology parks and campuses and
SEZs), hospitality (hotels, resorts and serviced apartments) and retail (shopping
malls) segments of the real estate industry. The company was recently awarded a
certificate of merit for being one of ‘India’s Top 10 Builders’ at the
Construction World Architect & Builder Awards 2010.
Exhibit 1: PEPL – Key historical events
Source: Company RHP, Angel Research
October 12, 2010 2
3. Prestige Estates Projects | IPO Note
Proven execution skills
Since 1986, PEPL has completed 150 projects of approximately 34.2mn sq. ft.
developable area. As of August 2010, the company owned/held development
rights for 57.4mn sq. ft. area, translating into 28.4mn sq. ft. of saleable area and
11.0mn sq. ft. of leasable area. PEPL has a significant exposure to residential
projects, with 26.0mn sq. ft. (~45%) of the total developable area coming from
the segment, while the commercial segment accounts for 22.4mn sq. ft. (~39%).
Moreover, the company has substantial exposure to the Bangalore market, with
nearly 41.9mn sq. ft. (~73%) of the developable area spread in and around the
city and nearly 8.0mn sq. ft. (~14%) to be developed in Chennai.
Exhibit 2: Project details
25
21.7
20 18.3
15
(msf)
10.9
10.6
9.8
10
5.3
5 3.4
1.4 1.7 2.0 2.4
0.6 1.3 1.1 1.2
0.0
0
Completed Projects Ongoing Projects Projects Under Forthcoming Projects
Development
Residential Commercial Hospitality Retail
Source: Company RHP, Angel Research
Exhibit 3: Segment-wise developable area break-up Exhibit 4: Geography-wise developable area break-up
Hyderabad Mysore Mangalore
Cochin 4% 3% 1%
Hospitality
5%
4% Retail
12%
Chennai
Residential 14%
45%
Commercial
Bangalore
39%
73%
Source: Company RHP, Angel Research Source: Company RHP, Angel Research
October 12, 2010 3
4. Prestige Estates Projects | IPO Note
Giving shape to its integration strategy
PEPL has been focusing on integrating key construction functions over a decade. In
1996, PEPL had established Prestige Property Management and Services, an
in-house property management division, which currently employs more than 1,600
employees. The division provides various services, such as safety and security,
cleaning, maintenance, landscaping and general facilities management.
Moreover, an in-house interior design division provides customised and
standardised interior design and construction services for residential as well as
commercial projects. The company liaises with clients, architects, consultants and
suppliers, ensuring that clients' specifications are adhered to while avoiding time
and cost over-runs. With an objective to develop an in-house construction
management division, in 2009, PEPL acquired 75% stake in Team United, a
construction company in South India.
Association with CRIDF
PEPL has entered into a joint venture (JV) with CRIDF, an associate of
CapitaMalls Asia–the largest listed ‘pure-play’ shopping mall owner, developer
and manager in Asia by total value of assets and by geographic reach. The JV is
aimed at developing and managing retail projects in South India cities, including
Bangalore, Mysore, Mangalore, Hyderabad and Cochin. The total developable
area and leasable area under the JV projects will be approximately 5.6mn sq. ft.
and 1.8mn sq. ft., respectively. These arrangements shall enable PEPL to add
CRIDF's and CapitaMalls Asia's expertise and experience in developing leading
retail developments to its local knowledge and expertise.
October 12, 2010 4
5. Prestige Estates Projects | IPO Note
Exhibit 5: Land reserve details
Land bank Area % of total Est. developable % of developable
(Category wise) (in acres) acreage area (mn sq. ft.) area
I Land owned by the company
1. By itself 18.8 1.9 2.7 4.5
2. Through its subsidiaries 364.4 36.9 8.2 13.7
3. Through entities other than (1) and (2) - - - -
II Land over which the company has sole development rights
1. Directly by the company 43.2 4.4 1.9 3.2
2. Through its subsidiaries 30.1 3.0 4.8 8.0
3. Through entities other than (1) and (2) - - - -
III MoU/Agreements to acquire /LoA to which the co. and/or its
subs. and/or its group cos. are parties, of which
1. Land subject to government allocation - - - -
2. Land subject to private acquisition 217.2 22.0 10.8 18.1
Sub-total (I) + (II) + (III) 673.7 68.2 28.33 47.4
Joint developments with partners
IV Land for which JDAs have been entered in to:
1. Directly by the company 228.1 23.1 21.1 35.3
2. Through its subsidiaries 5.4 0.6 1.8 3.0
3. Through entities other than (1) and (2) - - - -
V Proportionate interest in lands owned indirectly by the company through JV 81.2 8.2 8.5 14.3
Sub-total (IV) + (V) 314.7 31.8 31.4 52.6
Total (I) + (II) + (III) + (IV) + (V) 988.4 100.0 59.7 100.0
Source: Company RHP, Angel Research
October 12, 2010 5
6. Prestige Estates Projects | IPO Note
Issue structure
PEPL is coming out with an IPO for Rs1,200cr through fresh issue of 6.6cr–7.0cr
shares, resulting in a dilution of 20.0–21.0% based on issue price band of
Rs172–183/share. PEPL intends to use the IPO proceeds to fund the construction of
its ongoing and planned residential and commercial projects, invest in existing
subsidiaries for the construction and development of projects, acquire land and
repay its loans.
Exhibit 6: Shareholding pattern
Shareholders Pre-Issue Post-Issue
No. of eq. shares % of eq. capital No. of eq. shares % of eq. capital
Irfan Razack 65,625,000 25.0 65,625,000 19.8
Rezwan Razack 65,625,000 25.0 65,625,000 19.8
Noaman Razack 65,625,000 25.0 65,625,000 19.8
Total holding of promoters 196,875,000 75.0 196,875,000 59.3
Promoter Group 65,625,000 25.0 65,625,000 19.7
Public (pursuant to the issue)* - 0.0 69,767,442 21.0
Total share capital 262,500,000 100.0 332,267,442 100.0
Source: Company, Angel Research; Note: *Based on the lower band of issue price
Outlook and valuation
We have assumed an eight-year development period based on management
guidance for the company’s existing land bank. We have assumed average
realisation of Rs6,000/sq. ft. on PEPL’s saleable interest based on its geographical
presence. We have factored in a 5% price escalation from FY2012E in the
construction and capital value for all its saleable area and rental portfolio. We
have assigned 14% WACC and 10% capitalisation rate. Thus, our fair NAV works
out to be Rs164/share. At the lower band of the issue, the stock will trade at 2.5x
FY2012E P/BV and 4% premium to our one-year forward NAV, which is at a
premium to its peers. Hence, we recommend Avoid to the issue.
Exhibit 7: Key financials
Y/E March (Rs cr) FY2007 FY2008 FY2009 FY2010
Net Sales 421 974 898 1,024
% chg (9.7) 131.4 (7.8) 14.1
EBITDA 94 136 259 223
EBITDA Margin (%) 22.3 14.0 28.8 21.8
Net Profit 31 66 77 147
% chg (16.5) 115.0 17.3 90.6
O/S Shares (cr) 26.3 26.3 26.3 26.3
FDEPS (Rs) 1.2 2.5 2.9 5.6
RoE (%) 20.3 19.3 13.8 21.3
RoCE (%) 12.7 8.9 12.1 7.6
Debt/Equity (x) 3.0 1.8 1.8 2.1
Source: Company, Angel Research
October 12, 2010 6
7. Prestige Estates Projects | IPO Note
Other Investment concerns
High dependence on the Bangalore market
PEPL has 73% of its land bank located in Bangalore. Demand for the residential
and commercial segments in Bangalore is mainly derived from the IT and ITES
sectors. Thus, any slowdown in the IT and ancillary industries can lead to a
substantial decline in PEPL’s unit sales, realisation and lease rentals.
JV/JDA agreements with third parties entail potential risks
PEPL has entered into joint venture (JV)/joint development arrangements (JDA) for
most of its projects to minimise development capital. However, projects undertaken
through JVs involve risks that can result in significant delays. Moreover, most of
these JDAs confer rights on PEPL to construct, develop, market and eventually sell
its properties. This reduces operating flexibility with respect to any alterations in
development plans. Further, the JDA model of land banking offers limited scope of
margin improvement.
Fall in property prices
Property prices fell by 20–50% across India in FY2009. However, in the last one
year, prices have recovered by 10–20% from their bottom, especially in
South India. For valuation purposes, we have assumed a 5% increase in the prices
of saleable area and rental portfolio from FY2012. Thus, any decline in prices will
impact our NAV estimates.
October 12, 2010 7
10. Prestige Estates Projects | IPO Note
Restated Cash Flow Statement
Y/E March (Rs cr) FY2006 FY2007 FY2008 FY2009 FY2010 1QFY2011
Cash flow from operating activities
Net Profit / (loss) before taxation 43 61 79 103 158 28
Adjustment for
Preliminary Expenses 0 0 0 0 0 0
Depreciation 19 19 27 40 49 15
Provision for bad debts 1 0 0 0 1 0
Interest income (6) (4) (7) (7) (9) (2)
Interest expenses 5 20 43 134 78 27
(Profit)/Loss on sale of inv. (0) 1 0 0 0 0
(Profit)/Loss on sale of asset 1 (0) (0) (1) (25) (1)
Operating profit/(loss) 63 97 142 269 252 67
(Dec)/Inc in sundry creditors 325 463 (146) (27) (208) (56)
Inc /(dec) in provisions 15 (16) 54 (1) 10 23
(Inc)/dec in Sundry Debtors (68) (78) 47 (127) (111) (27)
(Inc)/dec in Inventories (209) (430) 145 (172) (193) (36)
(Inc)/dec in loans and advances (186) (71) (48) 134 (58) (59)
Cash flow from operation (60) (35) 194 77 (307) (87)
Direct taxes (paid)/refunds (18) (21) (38) (10) (14) (5)
Net cash from operating activities (79) (56) 157 67 (321) (92)
Cash flow from investing activities
Sale/(purch) of FA (Incl CWIP) (28) (38) (628) (130) (154) (77)
Proceeds from sale of fixed assets 0 1 1 2 69 4
Inter corporate deposits given (Net) 2 17 (74) 28 36 1
Adv. pd - purch. of shares/prop.(Net) 0 (55) 130 (1) (0) 0
Interest income 1 3 7 3 6 1
Dividend Income 5 0 0 2 1 0
Sale /(Acquisition) of Inv. (Net) 3 (153) (79) (2) (44) (10)
Net cash from investing activities (17) (225) (643) (99) (88) (80)
Cash flow from financing activities
Intercorporate deposits taken (Net) 8 40 (60) 59 15 3
(Inc)/dec. in Current/Capital a/c (1) (3) (4) 6 10 (0)
Net Inc/(dec.) in Secured Loans 75 252 360 15 581 48
Issue of shares including prem. by sub. 0 0 188 2 0 0
Sh./deb appl. money rcvd/ref. by sub. 0 0 39 8 (65) 7
Proceeds from issue of deb. by sub. 0 0 83 0 44 17
Net Inc/(dec) in Unsecured Loans 30 2 (11) 124 (71) (2)
Interest Expenses (5) (20) (43) (132) (78) (25)
Dividend including Tax 0 0 0 0 0 (2)
Net cash from financing activities 107 271 553 82 436 46
Net (dec)/inc in cash/cash equivalents 12 (11) 67 51 28 (127)
Cash/cash equivalents at begn. of year 22 34 23 90 145 232
Cash/cash equivalents at end of year 34 23 90 141 173 106
October 12, 2010 10
11. Prestige Estates Projects | IPO Note
Research Team Tel: 022 - 4040 3800 E-mail: research@angeltrade.com Website: www.angeltrade.com
DISCLAIMER
This document is solely for the personal information of the recipient, and must not be singularly used as the basis of any investment
decision. Nothing in this document should be construed as investment or financial advice. Each recipient of this document should make
such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies
referred to in this document (including the merits and risks involved), and should consult their own advisors to determine the merits and
risks of such an investment.
Angel Broking Limited, its affiliates, directors, its proprietary trading and investment businesses may, from time to time, make
investment decisions that are inconsistent with or contradictory to the recommendations expressed herein. The views contained in this
document are those of the analyst, and the company may or may not subscribe to all the views expressed within.
Reports based on technical and derivative analysis center on studying charts of a stock's price movement, outstanding positions and
trading volume, as opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's
fundamentals.
The information in this document has been printed on the basis of publicly available information, internal data and other reliable
sources believed to be true, but we do not represent that it is accurate or complete and it should not be relied on as such, as this
document is for general guidance only. Angel Broking Limited or any of its affiliates/ group companies shall not be in any way
responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this report.
Angel Broking Limited has not independently verified all the information contained within this document. Accordingly, we cannot testify,
nor make any representation or warranty, express or implied, to the accuracy, contents or data contained within this document. While
Angel Broking Limited endeavours to update on a reasonable basis the information discussed in this material, there may be regulatory,
compliance, or other reasons that prevent us from doing so.
This document is being supplied to you solely for your information, and its contents, information or data may not be reproduced,
redistributed or passed on, directly or indirectly.
Angel Broking Limited and its affiliates may seek to provide or have engaged in providing corporate finance, investment banking or
other advisory services in a merger or specific transaction to the companies referred to in this report, as on the date of this report or in
the past.
Neither Angel Broking Limited, nor its directors, employees or affiliates shall be liable for any loss or damage that may arise from or in
connection with the use of this information.
Note: Please refer to the important `Stock Holding Disclosure' report on the Angel website (Research Section). Also, please
refer to the latest update on respective stocks for the disclosure status in respect of those stocks. Angel Broking Limited and
its affiliates may have investment positions in the stocks recommended in this report.
October 12, 2010 11
12. Prestige Estates Projects | IPO Note
Address: Acme Plaza, ‘A’ Wing, 3rd Floor, M.V. Road, Opp. Sangam Cinema, Andheri (E), Mumbai - 400 059.
Tel: (022) 3952 4568 / 4040 3800
Research Team
Fundamental:
Sarabjit Kour Nangra VP-Research, Pharmaceutical sarabjit@angelbroking.com
Vaibhav Agrawal VP-Research, Banking vaibhav.agrawal@angelbroking.com
Vaishali Jajoo Automobile vaishali.jajoo@angelbroking.com
Shailesh Kanani Infrastructure, Real Estate shailesh.kanani@angelbroking.com
Anand Shah FMCG, Media anand.shah@angelbroking.com
Deepak Pareek Oil & Gas deepak.pareek@angelbroking.com
Sushant Dalmia Pharmaceutical sushant.dalmia@angelbroking.com
Rupesh Sankhe Cement, Power rupeshd.sankhe@angelbroking.com
Param Desai Real Estate, Logistics, Shipping paramv.desai@angelbroking.com
Sageraj Bariya Fertiliser, Mid-cap sageraj.bariya@angelbroking.com
Viraj Nadkarni Retail, Hotels, Mid-cap virajm.nadkarni@angelbroking.com
Paresh Jain Metals & Mining pareshn.jain@angelbroking.com
Amit Rane Banking amitn.rane@angelbroking.com
John Perinchery Capital Goods john.perinchery@angelbroking.com
Srishti Anand IT, Telecom srishti.anand@angelbroking.com
Jai Sharda Mid-cap jai.sharda@angelbroking.com
Sharan Lillaney Mid-cap sharanb.lillaney@angelbroking.com
Naitik Mody Mid-cap naitiky.mody@angelbroking.com
Amit Vora Research Associate (Oil & Gas) amit.vora@angelbroking.com
V Srinivasan Research Associate (Cement, Power) v.srinivasan@angelbroking.com
Mihir Salot Research Associate (Logistics, Shipping) mihirr.salot@angelbroking.com
Chitrangda Kapur Research Associate (FMCG, Media) chitrangdar.kapur@angelbroking.com
Pooja Jain Research Associate (Metals & Mining) pooja.j@angelbroking.com
Yaresh Kothari Research Associate (Automobile) yareshb.kothari@angelbroking.com
Shrinivas Bhutda Research Associate (Banking) shrinivas.bhutda@angelbroking.com
Sreekanth P.V.S Research Associate (FMCG, Media) sreekanth.s@angelbroking.com
Hemang Thaker Research Associate (Capital Goods) hemang.thaker@angelbroking.com
Nitin Arora Research Associate (Infra, Real Estate) nitin.arora@angelbroking.com
Technicals:
Shardul Kulkarni Sr. Technical Analyst shardul.kulkarni@angelbroking.com
Mileen Vasudeo Technical Analyst vasudeo.kamalakant@angelbroking.com
Derivatives:
Siddarth Bhamre Head - Derivatives siddarth.bhamre@angelbroking.com
Jaya Agarwal Derivative Analyst jaya.agarwal@angelbroking.com
Institutional Sales Team:
Mayuresh Joshi VP - Institutional Sales mayuresh.joshi@angelbroking.com
Abhimanyu Sofat AVP - Institutional Sales abhimanyu.sofat@angelbroking.com
Nitesh Jalan Sr. Manager niteshk.jalan@angelbroking.com
Pranav Modi Sr. Manager pranavs.modi@angelbroking.com
Sandeep Jangir Sr. Manager sandeepp.jangir@angelbroking.com
Ganesh Iyer Sr. Manager ganeshb.Iyer@angelbroking.com
Jay Harsora Sr. Dealer jayr.harsora@angelbroking.com
Meenakshi Chavan Dealer meenakshis.chavan@angelbroking.com
Gaurang Tisani Dealer gaurangp.tisani@angelbroking.com
Production Team:
Bharathi Shetty Research Editor bharathi.shetty@angelbroking.com
Simran Kaur Research Editor simran.kaur@angelbroking.com
Bharat Patil Production bharat.patil@angelbroking.com
Dilip Patel Production dilipm.patel@angelbroking.com
Angel Broking Ltd: BSE Sebi Regn No : INB 010996539 / CDSL Regn No: IN - DP - CDSL - 234 - 2004 / PMS Regn Code: PM/INP000001546 Angel Securities Ltd:BSE: INB010994639/INF010994639 NSE: INB230994635/INF230994635 Membership numbers: BSE 028/NSE:09946
Angel Capital & Debt Market Ltd: INB 231279838 / NSE FNO: INF 231279838 / NSE Member code -12798 Angel Commodities Broking (P) Ltd: MCX Member ID: 12685 / FMC Regn No: MCX / TCM / CORP / 0037 NCDEX : Member ID 00220 / FMC Regn No: NCDEX / TCM / CORP / 0302
October 12, 2010 12