Top Social Networks
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The estimated 20 social networks in the US based on estimated 2016 monthly active users. Presented in 5-minute speed-round at ShipCompliant DIRECT wine conference in San Francisco 6/24/16.
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Top Social Networks
- 1. EVERY SOCIAL NETWORK PETE HARRISON PETERCHARRISON@YAHOO.COM
- 2. Not About Wine Social Networks 1. Delectable -‐ social 2. Vivino -‐ directory 3. Drync -‐ commerce 4. VinoVisit -‐ tourism 5. BoIlenotes -‐ events About wine but Lny (tens of thousands) compared to social network audiences (tens of millions)
- 3. About “Every Social Network” • Social Networks = content + connec>ons + interac>on • Every = the top 20+ Sites and Apps that really maCer • Ranking = es>mated Monthly Ac>ve Users on web/mobile And we’re off, from smallest to largest, sort of…
- 4. #19 Classmates 25M over 200K schools #18 Meetups 25M over 250K groups #17 NextDoor 25M over 100K neighborhoods
- 5. #16 MySpace 50M the original social network now mostly bands owned by JusLn Timberlake #15 Flickr 100M original photo sharing losing share owned by Yahoo
- 6. #13 LinkedIn 100M largest professional network best business adverLsing soon to be owned by Microsoc
- 7. #12 Pinterest 100M image boards good for e-‐commerce, skews female
- 8. #11 SnapChat 150M self-‐deleLng videos fastest growing, skews younger <20
- 9. #20 Periscope 20M live video casLng, skews younger owned by TwiIer #10 Vine 200M short videos, skews younger owned by TwiIer #9 TwiIer 300M text plus images and videos not growing more for influencers
- 10. #8 Google Plus 300M largest search lost social to Facebook useful for Google local/maps
- 11. #7 Instagram 400M images and videos fast growing and skewing older owned by Facebook
- 12. #14 Yelp 100M largest local reviews and raLngs #6 TripAdvisor 400M largest tourist reviews and raLngs
- 13. #5 Tumblr 500M social blogging more of a PR/Media target owned by Yahoo
- 14. #4 Messenger 1B text chat and growing owned by Facebook #3 WhatsApp 1B text chat and growing owned by Facebook
- 15. #2 YouTube 1B largest video search by far owned by Google
- 16. #1 Facebook 1.5B largest social/mobile by far spans all age groups best social adverLsing
- 17. #1 Facebook 1.5B Facebook owns Instagram, WhatsApp, Messenger (over 50% of Top 20)
- 18. 7.5B monthly users = 7.5B world populaLon Top 20 Social Networks in the U.S.
- 19. Best for Wineries 1. Facebook – biggest 2. TripAdvisor/Yelp – reviews 3. Google Plus – local 4. Instagram – growing 5. TwiCer – easiest 6. YouTube – requires video 7. LinkedIn – for business What to do… • Claim your profile • Post weekly content • Interact with fans