GenZ Fitness Challenge + Expo Sponsorship Deck v2

A comprehensive in-school interactive,
hands-on fitness and nutrition awareness
campaign
A unique
sponsorship
opportunity to
reach young
consumers

Generation Z is immersed in social media, spends a lot
of money and wants to change the world.
All Rights Reserved TBW Consulting Group, Inc. 2015

Adept Researchers
Gen Z knows how to self-educate and find information
52% use
YouTube
or social media for
typical research
assignments
32%
Work with
Classmates
Online
33%
Watch
Lessons
Online
20%
Read
Textbooks
Online
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey

Driven Workers
A DIY culture and access to crowdsourcing shape Gen Z’s
goals for work and self-employment
76% wish their hobbies would turn
into full-time jobs
80% of high school students believe
they are more driven than their peers
72% of high school students want to
own their own business someday

Do-Gooders
Gen Z wants to make a difference in the world
60% want their jobs to impact the world
26% of 16-19 year olds currently
volunteer
77% are concerned about
humanity’s impact on the
planet

Snapchat
Whisper
Secret
Fast Movers
The average American attention span is short and Gen Z is
no exception. Accustomed to auto-correct and
emoticons, Gen Z prefers visuals to text.
5:
Preferred
number of
screens for
multi-tasking

The Future of Marketing

$16.90
41%
of Gen Z spends 3+ hours
a day on computers for
non-school work-related
activities
average Gen Z weekly allowance,
collectively amounting to $44B a year

Communicate visually to a
diverse audience across screens.
Keep it short (think “snackable
content”).
Feed curiosity, tap into an
entrepreneurial spirit.
Empower users with control over
preference settings.
Connect viewers with collaboration and
live streaming technology.
Inspire audiences with social causes to rally
behind.
Educate and build expertise.
#1
#2
#3
#4
#5
#6
#7

Physical wellness requires teaching, just like
learning a language that will be used
throughout our entire lives.

 The CDC reports that 17 percent of children
and adolescents ages 2-19 are obese. This
figure has tripled since 1980.
 Overweight and obese children are at high
risk of heart disease, diabetes, high blood
pressure, high cholesterol, asthma, low self-
esteem, joint, bone, and muscle problems,
and more.
 According to studies by the CDC, attending
physical education classes is directly
related to better academic performance
and attitude toward school.
 With very little funding, many schools have
cut physical education altogether.

 Physical activity can help prevent risky
behaviors like smoking, doing drugs,
drinking alcohol, and unhealthy eating;
antisocial behaviors and violence; and
pregnancy.
 Physical activity promotes brain
function and psychological well-being,
reduces anxiety, and increases overall
energy and attention span.
 Physical education gives our youth the
necessary tools to remain healthy in
many aspects throughout their lifetime.
From a report by the World Health
Organization (WHO)

The Gen Z Fitness Challenge + Expo is the quintessential
fully integrated platform that ticks all the boxes. Meeting
competing health and wellness contradictions head on.

In-School Assemblies
Online Education Course
Live Competition + Expo
Fully Integrated Marketing Platforms
Project Timeline

In-School Assemblies
 Fitness & nutrition assemblies/seminars
held at area middle and high schools
 Local public and private school
partnerships reach 120,000+ students in
Metro Atlanta market
 Dynamic 40 minute “pep rally” format to
include local radio personality/celebrity
DJ, nutritionist, fitness trainer, and
sports psychologist

Fitness Education &
Training Course
 Course can be completed online or via
our proprietary mobile app
 Students who successfully complete the
course will receive an NGA Fitness
Certificate and course credit toward
becoming a certified personal trainer
 Incorporating and leveraging pre-
existing student social media networks
 Info-metric data collection to measure
outcomes and ROI

Live Competition & Expo
 Qualified students can compete in
NGA-sanctioned fitness competition
 Fitness, nutrition, health and wellness
vendors onsite
 Fitness competitions, performances
and demonstrations
 Live music performances
 Live-streaming of select performances
 Date: May 2017
 Location: TBD

Fully Integrated Marketing Platforms
LIVE EVENTS
School Assemblies
Competition & Expo
DIGITAL &
SOCIAL MEDIA
Event Website
Event Mobile app
Live Streaming
Digital Downloads
Text Messaging
YouTube
Twitter
Instagram
Vine
Snapchat
Whisper
PUBLIC
RELATIONS
News Releases
Media Alerts
Feature Stories
GRASSROOTS
MERCHANDISING
Street Gear
School Gear
Competition Gear
BROADCASTS
Live-streaming via
mobile app

2017
Today
Nov 2016 Mar May Jul Sep Nov 2017 Mar May
Project Acceptance and Funding by
Stakeholders
12/21/2015
Project Roll-Out
8/31/2016
Expo
5/19/2017
11/11/2015
Project Review and Approval by Stakeholders
12/21/2015
1/4/2016
Project Collateral Development
2/29/2016
3/28/2016
Assembly Format Development
4/18/2016
8/31/2016
In-School Assemblies
9/30/2016
Project Timeline

National Gym Association, Inc. – Fitness Expert
BestWorx Partners, LLC – Project Manager
TBW Consulting Group, Inc. – Event Planner

The National Gym Association (NGA) was founded in 1979 by Andrew Bostinto, a WWII
veteran, to inform and support athletes through education, personal fitness training and
certification programs. NGA encourages the art and science of natural strength training and
bodybuilding. Since sanctioning its first contest in 1986, the NGA has grown to become the
largest promoter of "natural" bodybuilding contests anywhere in the world. NGA will develop
an online course with the most current training principles in health, fitness, nutrition and
exercise physiology. Students who successfully complete the course will receive an NGA
Fitness Certificate and course credit toward becoming a certified personal trainer.
TBW Consulting Group, led by Tonya B. Williams,
specializes in conference management and
innovative event design and production. TBW has
produced numerous conferences, trade shows,
awards shows and sports and edutainment events
for major corporations, government entities and
trade associations throughout the United States.
BestWorx Partners, LLC (BWP) is a full-service
development agency comprised of proven
developers, financial business strategists,
entrepreneurs, retired military personnel and
community leaders. BWP provides comprehensive
project development and management services
to a variety of economic development ventures.

Total Student Enrollment Grades 6-12: 120,575+
SOURCE: Georgia Department of Education

A powerful alliance offering significant opportunities to broaden
your competitive advantage by increasing your credibility, image
and prestige in an event targeted to Generation Z.

 A partnership with the Gen Z Fitness
Challenge + Expo will associate your brand at
all levels of the comprehensive marking
campaign.
 From our in-school assemblies, online
educational platforms, multi-level social media
initiatives, custom mobile app and PR
campaign, your company’s branding and
messaging will be integrated into each piece of
the marketing matrix.
 Beyond involvement with the strategic
marketing mix, your brand becomes associated
with a cause-related platform that resonates
extremely well in the Gen Z demographic.

 Unprecedented Integrated Marketing
You are able to market and promote your association with health and
wellness and education for youth through the Gen Z Fitness Competition +
Expo strategic marketing mix.
 Timing
The beginning of the 2016-2017 school year roll-out of the initiative –
providing for captive and repetitive audiences – will enhance the reach
and power of your messaging.
 Reach
Through the custom event app, live streaming broadcasts, viral social
media campaigns and live events, your messaging will reach millions of
Gen Zers and their families worldwide.

 Celebrity Association
Ability for you to associate your brand with key celebrities supporting the
initiative.
 Association with Innovative ‘Edutainment’
Initiative
You are part of an innovative in-school educational and entertainment
promotional campaign tied to health, wellness and fitness.
 One-Stop Shopping
BestWorx Partners and TBW Consulting Group control all marketing and
production elements of the complete campaign… which means easy access,
flexibility, and expert implementation for you.

A unique opportunity to connect with young consumers, build
brand awareness, and show your support of an important cause:
innovative health and wellness education for youth!

 Mobile app. . . Our custom mobile app is an advanced, unique and
mobile way to directly promote your brand. The app puts all the campaign
information at the participants’ fingertips – anytime, anywhere – with real-
time updates to users’ iPhone, iPad, iPod Touch, Android, Android Tablet, or
on other mobile devices. Based on level of participation, sponsors receive:
 Logo and expo booth number on the splash screen
 Dedicated company page
 Survey (max 5 questions)
 Priority Listing
 Promotional Posts
 Push Notifications
 3 Downloadable assets (PDFs) & 3 product descriptions (100 words)

 Media Exposure . . . 9+ months of extensive media coverage that will
provide you with wide-ranging exposure and visibility with maximum media
impact.
 Company name & logo featured in all online and printed promotional materials as sponsor
of the Gen Z Fitness Challenge & Expo.
 Company name featured in all our digital media assets as sponsor of the Gen Z Fitness
Challenge & Expo.
 Logo featured in press releases and media alerts as sponsor of the Gen Z Fitness Challenge
& Expo.
 On-Site Signage . . . Your company logo will be featured prominently on
all in-school assembly signage and on signage at the Expo entrance and exit
as well as the main stage.
 On-Site Exposure and Sales. . . Massive on-site exposure and
visibility with choice of Expo booth location and prominent speaking role on
Expo program.

 On-Site Mentions and Commercial Spots . . . For 9+ months, your
company will be announced as the exclusive title sponsor of the Gen Z
Fitness Challenge + Expo. The announcements will be made during each of
the in-school assemblies and during the Expo. Plus, present us with a 30 to
60 second commercial spot, and we will host it on the website and show it on
the screens in the Expo.
 Retail Impact . . . Run a joint promotion with your retail partners where
consumers can show proof of purchase for free admission to the Expo. This
can help build your business by driving consumers to the point of purchase.
 Website Exposure . . . Company logo (with URL link) will appear on the
event home page and on the sponsorship page.

The terms of the formal sponsorship agreement are negotiable, depending on
the level of sponsorship desired and the nature of the sponsoring entity. We
look forward to designing a sponsorship package that meets the specific needs
of your organization.
 Title Sponsor – $800K (1 available)
 Premium Sponsor – $500K (2 available)
 Level 5 Sponsor – $250K (3 available)

For more information, contact:
Tonya B. Williams
Principal, TBW Consulting Group, Inc.
(404) 421-1517
tonya@tbwconsultinggroup.com

GenZ Fitness Challenge + Expo Sponsorship Deck v2

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