The document discusses the relevance of Agile principles for augmented reality (AR) projects. It summarizes the key tenets of the Agile Manifesto, including valuing individuals and interactions over processes and tools. Successful case studies are presented, such as an IKEA AR app that had over 3.8 million downloads. The most important Agile element for one company's AR work is cited as regular retrospectives to continuously learn and improve. Overall, the document argues for adopting Agile practices to effectively develop and evolve AR applications.