I am very aware that going against years of indoctrination on UCD is controversial, but hear me out.
The world is going through a paradigm change. During decades as product designers all we were told to care about was to fulfil users needs and cater for their individualism. But that practice has created a few unexpected outcomes that go beyond the product itself.
What about if by solving a User Centred issue we created a huge systematic, environmental or socioeconomic problem?
What can we do to design better products that are more harmonious to the planet and it habitants?