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Evolving Role of Product Management
Todd Olson
CEO Pendo
A little about me...
CEO/Co-founder, Pendo
VP Product, Rally Software
President, 6th Sense Analytics
Chief Scientist, Borland Software
….
@tolson
What is Pendo?
3
ANALYTICS
Capture ALL user behavior
in your application
FEEDBACK
Survey users in-app for
incredibly relevant input
GUIDANCE
Deliver contextual help to
simplify the user experience
A New Path to Product Success
www.pendo.io
Product Manager is Being Affected by External
Forces
Product Management
Agile
UX / Design
Cloud / SaaS
Agile
Roman Pichler
When do you have time to
speak with customers?
Business things?
Across all sized projects, agile projects are 350%
more likely to be successful.
At the huge end, agile projects are 600% more
likely to be be successful.
2015 Chaos Report by Standish Group
Are we
building
the
right
things?
Cloud / SaaS
Getting feedback from customers
● Long
● Slow
● Expensive
Less need for guessing!
SaaS vs. Perpetual
Source: CloudStrategies
So What?
● Lower cost of entry means lower switching costs
● Retention really matters
○ Losing a customer after a year is unprofitable
● Large releases don’t matter
● Features are released more frequently
● User education becomes a challenge
UX / Design
Fast Company
5 seconds
The average attention span
30-40x / hr
Average # of times an
office works checks email
So...
What can you do?
Great time to be a Product Manager
Questions?

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Evolving Role of Product Manager