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Evolving Role of Product Management
Todd Olson
CEO Pendo
A little about me...
CEO/Co-founder, Pendo
VP Product, Rally Software
President, 6th Sense Analytics
Chief Scientist, Borl...
What is Pendo?
3
ANALYTICS
Capture ALL user behavior
in your application
FEEDBACK
Survey users in-app for
incredibly relev...
Product Manager is Being Affected by External
Forces
Product Management
Agile
UX / Design
Cloud / SaaS
Agile
Roman Pichler
When do you have time to
speak with customers?
Business things?
Across all sized projects, agile projects are 350%
more likely to be successful.
At the huge end, agile projects are 600% ...
Are we
building
the
right
things?
Cloud / SaaS
Getting feedback from customers
● Long
● Slow
● Expensive
Less need for guessing!
SaaS vs. Perpetual
Source: CloudStrategies
So What?
● Lower cost of entry means lower switching costs
● Retention really matters
○ Losing a customer after a year is ...
UX / Design
Fast Company
5 seconds
The average attention span
30-40x / hr
Average # of times an
office works checks email
So...
What can you do?
Great time to be a Product Manager
Questions?
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
Evolving Role of Product Manager
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Evolving Role of Product Manager

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This presentation talks about the shift in the product manager role based on several key outside trends: agile software development techniques, cloud / saas, and user experience/design.

Published in: Technology
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Evolving Role of Product Manager

  1. 1. Evolving Role of Product Management Todd Olson CEO Pendo
  2. 2. A little about me... CEO/Co-founder, Pendo VP Product, Rally Software President, 6th Sense Analytics Chief Scientist, Borland Software …. @tolson
  3. 3. What is Pendo? 3 ANALYTICS Capture ALL user behavior in your application FEEDBACK Survey users in-app for incredibly relevant input GUIDANCE Deliver contextual help to simplify the user experience A New Path to Product Success www.pendo.io
  4. 4. Product Manager is Being Affected by External Forces Product Management Agile UX / Design Cloud / SaaS
  5. 5. Agile
  6. 6. Roman Pichler
  7. 7. When do you have time to speak with customers? Business things?
  8. 8. Across all sized projects, agile projects are 350% more likely to be successful. At the huge end, agile projects are 600% more likely to be be successful. 2015 Chaos Report by Standish Group
  9. 9. Are we building the right things?
  10. 10. Cloud / SaaS
  11. 11. Getting feedback from customers ● Long ● Slow ● Expensive
  12. 12. Less need for guessing!
  13. 13. SaaS vs. Perpetual Source: CloudStrategies
  14. 14. So What? ● Lower cost of entry means lower switching costs ● Retention really matters ○ Losing a customer after a year is unprofitable ● Large releases don’t matter ● Features are released more frequently ● User education becomes a challenge
  15. 15. UX / Design
  16. 16. Fast Company
  17. 17. 5 seconds The average attention span 30-40x / hr Average # of times an office works checks email
  18. 18. So...
  19. 19. What can you do?
  20. 20. Great time to be a Product Manager
  21. 21. Questions?

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