1. Andrew Feola
90 Milden Ave – Staten Island, NY 10301
Andrew_Feola@yahoo.com - (347) 920-0925
Work Experience
GMLV - Advertising Agency - Newark, NJ February 2013 – Current
Media Planner/Buyer
Clients Include: Monmouth University, Barnes & Noble, Chubb Insurance,
Jordache Jeans, Chefs Diet, ASCAP, QSR Automations
Strategically plan, negotiate, and buy traditional and digital media that f ulfill clients’
marketing and advertising objectives.
Manage 3-5 clients’ budgets totaling over $2M, responsible for new media
recommendations, rationale, and delivering proof of performance reports
regularly.
Support rationale of recommendations through use of company research tools
including MRI, Kantar AdSpender, SRDS, and eTelmar.
Develop and present integrated media plans and PowerPoint presentations to
current and prospective clients.
Schedule clients’ online campaigns, while also tracking delivery and conversion
analytics from our 3rd party ad server (Sizmek), as well as within Google Adwords.
Manage and mentor 3 assistant planners, buyers and interns.
Evaluate and reconcile vendor invoices, and receive make goods when
necessary. Responsible for reviewing all outgoing client invoices.
Assistant Media Planner/Buyer June 2012 – January 2013
Created spreadsheets for upcoming space and material closing dates
Helped build client presentation decks
Supported media supervisor with research and rationale for recommendations
Helped with general administrative duties
Education
Bachelor of Business Administration - Marketing
Pace University - Lubin School of Business – Class of 2012 Pleasantville, NY
Technical Skills
MS Office, Google Adwords, Sizmek, eTelmar, SRDS, Kantar, SQAD, Facebook Ads, and brief
knowledge of Twitter Ads and Nielsen Monitor+