4. Definition
• Objectives
• The client is Mr. Gregg Lloren, owner of a design agency
• Target audience: People from the upper class of the
society all over the world
• Design solution: A logo to represent his design agency
• The design will be used globally.
• The design solution is required in order to launch or
inform the world about his design agency.
5. Definition
•Proposition
•The logo is simply the representation and summary
of what the design agency is all about
•The design agency caters all the creative needs of
the upper class people in the society and it can
offer unique designs that could match the
customer’s demands. Different clients are given
distinct designs according to what they need.
6. Research
Part of the logos are:
•Chick on hatched egg
•Gold color of the egg shell
•Color of the chick
•Color of the text
•The word ‘origin’
7. Research
Chick on a hatched egg
•it means that the design agency is the point of
origin of the great designs
•It is an agency where unique ideas are born,
just like a chick starts its life after being
hatched
8. Research
Gold color of the egg shell
Psychology of Gold
• Luxury and quality
• Extravagance, value, prestige
• Inspires knowledge, spirituality and a deep
understanding of the self and the soul
• Paired with white (background) creates an elegant
impression
9. Research
Color of the chick
•Natural color of the chick
•Inspires original thinking and creative ideas
•Communication of new ideas
•Confidence, originality and creativeness
10. Research
Color of the text
•Psychology of Orange
•Attraction
•Stands out
•Wealth
•Optimism and sociability
•Creative flair
12. Ideate
• We chose egg as the symbol since it is perceived
that the egg is the starting point of the life of a
chicken.
• It is the simplest and least complicated
manifestation of the beginning of life/ideas.
13. • We chose to put a chick in a hatched egg
to symbolize ideas that are born/created.
