The document discusses a project called CROWD4ROADS that aims to improve road maintenance and reduce CO2 emissions from passenger transport in the EU. It does this by combining ride sharing through BlaBlaCar with crowd sensing of road conditions using smartphone accelerometers through SmartRoadSense. This will help engage more people to monitor roads and induce more sustainable transportation behaviors. The project involves partners across 4 countries and will validate the approach through large pilots involving over 1 million people and 1 million km of roads.

1. #SmartRoadSense

2. MOTIVATIONS.1 ROAD NETWORK
Largest single
publicly-owned asset
Main factor of
socio-economic development
The upper layer alone
has a value of about
1 TRILLION Euros
per EU country
TIMELY MAINTENANCE
is essential to
Guarantee driving safety and comfort
Preserve value
Reduce vehicle operating costs
Reduce CO2 emissions
Any Euro not invested in road maintenance
causes 2 Euros of extra operating costs

3. MOTIVATIONS.2
CO2 EMISSIONS
73.7% of intra-EU
passenger transportROAD PASSENGER TRANSPORT IN EU
MAINLY PRIVATE CARS
CAR OCCUPANCY RATE
About 12%
Well below 2 people/car
About 1.1 people/car
in commuting

4. PROJECT IDEA
To engage people in monitoring road surface conditions by exploiting
the accelerometers on board of their smartphones
1. CROWD SENSING
2. RIDE SHARING
To induce more sustainable behaviors aimed at reducing CO2 emissions
while also allowing car drivers and passengers to save money
Exploit the sharing economy and the smart specialization
to harness collective intelligence to contribute to the
sustainability of the road network
http://blablacar.com/
http://smartroadsense.it/

5. PARTNERS
IT IT FR
ITROUKUK

6. KEY ELEMENTS
CLOUD
CLOUD COMPUTING SHARING ECONOMY
BIG DATA
CROWD SENSING
EXISTING INFRASTRUCTURES
COLLECTING INTELLIGENCE
GAMIFICATION
SMART COMMUNITIES

7. BIG PICTURE
Community
Policy makers
Public administrators
Stakeholders
Environment Road network
Safety
Comfort
Development
Health
Lifestyle
Quality

8. ABSTRACT.1
Road networks are the largest publicly owned assets and they play a fundamental
role in socio-economic development and competitiveness. At the same time, roads
have huge environmental impacts and maintenance costs.
Passenger cars account for 73.7% of total intra-EU passenger transport, with an
average car occupancy rate well below 2 passengers per car. The resulting traffic
accounts for about 12% of CO2 emissions.
Delayed maintenance impairs road safety and increases cost of intervention, vehicle
operating costs, and emissions.

9. ABSTRACT.2
The CROWD4ROADS project combines ride sharing and crowd sensing initiatives to
harness collective intelligence to contribute to the solution of the sustainability
issues of road passenger transport, by increasing the car occupancy rate and by
engaging drivers and passengers in road monitoring.
BlaBlaCar (http://blablacar.com/) is the largest trusted ride sharing community
worldwide, with more than 25.000.000 members in 22 countries, while SmartRoadSense
(http://smartroadsense.it/) is a crowd sensing system which makes use of the
accelerometers of car-mounted smartphones to estimate the roughness of the road
surface.

10. ABSTRACT.3
The CROWD4ROADS platform establishes a synergistic relationship between BlaBlaCar
and SmartRoadSense, exploiting the network effect which is inherent in both the
initiatives, to provide a sizeable impact in terms of car occupancy rate,
road monitoring, and end-user engagement in road maintenance and transport
sustainability.
Scalability issues will be addressed during the project both from a technical and
from a social point of view.
The approach will be validated on representative large scale pilots, involving more
than 1 million people and covering more than 1 million km of roads.
Impacts will be measured in terms of road coverage, car occupancy rates, and open
data volume.

11. FACT SHEET
• H2020 ICT-10-2015:Collective Awareness Platforms for
Sustainability and Social Innovation
• Coordinator: University of Urbino
• 7 partners
• 4 countries (IT, UK, FR, RO)
• Budget: EUR 1,543,866.76
• Duration: 36 months
• Start date: 01-01-2016
http://c4rs.eu/