The Marche Region will play several key roles in the Crowd4Roads (C4Rs) project. It will host the software solutions developed in the project on its cloud infrastructure. It will also involve local public administrations and transportation companies in testing and piloting a crowd-sourced system for monitoring road quality. Marche Region will lead work package 4, which will deploy the pilot in a cloud environment and validate it with local end users. The overall goal of the C4Rs project is to develop a digital social platform combining people, sensors and open data to empower citizens to share information that can help improve road maintenance and transportation sustainability.

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Il Progetto UE H2020 Crowd4Roads (C4Rs) - #Regione Marche
Crowd4Roads (C4Rs): the role of Marche Region in the project
Andrea Sergiacomi
PF Sistemi Informativi e Telematici (ICT department)
Regione Marche
27/01/2016 v.3.0

2. MARCHE REGION profile
2
MAR is the institutional government of Marche
Region, one of the 20 Regions of Italy, and it carries
out a wide series of legislative, administrative and
executive functions.
The Marche region extends over an area of 9,694
squared kilometers, in a strategic position in the
Balkan-Mediterranean area and in the recently
established Adriatic Ionian macro region. Hills cover
68.8% of its territory, while the remaining 31.2% is
mountainous. The region has 1,569,578 inhabitants
and 236 Municipalities. Almost all these
municipalities are very small: only 15 of them have
more than 20 000 inhabitants, with a rate of
urbanization (45%) lower than in other regions of
Central Italy (64.4%), and lower than the national
average (51.9%).
The territory has a total length of highways and
national and local roads of more than 5,500
kilometers, and in particular the relationship
“kilometers of regional and provincial roads for every
10,000 inhabitants" is 31.1, above the national
average.

3. Declared roles and interests
3
MAR contributes to the project mainly in three ways:
•hosting the provided software solutions in its cloud infrastructure (Mcloud);
•involving local PA Public Administrations and companies of the local public transportation
system (organized into 5 consortia that are managing together more than 1.300 buses) in the testing
and the starting up of a distributed and participated detection system. In particular bus drivers will
become detectors in order to build a permanent monitoring system on the decay rate of the quality of
roads and mapped routes over time.
•reusing available Open Data for policy making and planning, transforming information and
calculating KPIs, dependent on the state of the regional roads, for institutional purposes (in particular
the commercial speed of public transport fleets).
MAR is also interested in experimenting and exploring the project results using the proposed
approach and prototype for the future development of its territory. At the same time project results
could contribute to the definition of a national and international approach focusing on interregional
partnerships, e.g. the “Italia Mediana” agreement between the 5 Regions of central Italy (DGR n.
203/2015) to collaborate in the 2014-2020 programming period on the subjects of the local Digital
Agendas; or the Adriatic Ionian macro region initiatives under the pillar II – connecting the
macroarea.
Moreover MAR has a specific public and collective interest in the themes related to local roads
management, regional road transport development policies, updating of the cadastre of provincial
roads, city planning, road safety and maintenance, efficiency of public investments in the construction
sector, car sharing, Co2 emission reduction and so on.
In particular MAR will be the leader of WP4, responsible for the deployment of the pilot in a cloud
computing environment and its validation by local end users.

4. Assets & human resources
4
REUSABLE ASSETS
•MCloud (Marche Cloud), an hybrid cloud computing open source infrastructure
realized by MAR through its datacenter enhancement, supplying modern, high
technological and innovative digital contents and services to enterprises, public
institutions and civil society, in the perspective of a more efficient system security
and efficiency; born as a IaaS prototype, the MCloud infrastructure is being
strengthened towards PaaS and SaaS levels, thanks to the contribution of new
wider projects such as “Open City Platform”, “Cloud4Europe”, “Adriatic Ionian
Cloud” and MAR’s internal activities to project and release a real multi-tennants –
autoscaling – elastic – software defined and virtualized data center.
•Marche GoOD PA (Government Open Data) http://goodpa.regione.marche.it, a
CKAN platform that could be filled, in particular, with the datasets released in the
process for traffic and transport data flow optimisation and sharing (mobile
information, schedules of local public transport, …).
INVOLVED INTERNAL ORGANIZATIONS
MAR will participate in the project with its ICT department, which has a long-term
experience in projects related to the provisioning of digital services and has started
to pay particular attention to key paradigms such as cloud computing, social
network, semantic web, open data, mobile applications, crowdsourcing, Internet of
Things and other useful and promising scenarios for the creation of innovative
services, enterprises and jobs of the digital economy.
MAR will also involve its regional traffic, mobility and transport management
office, which is already participating in several local, national and European
projects related to the specific addressed case study.

5. MCLOUD – HYBRID STATEFULL/STATELESS CLOUD
• CPU Core 568 (phisical)
• RAM 3,7 TB
• STORAGE 350TB
• 10 Gbit/s Network versus the Software Defined
Storage (GlusterFs/Ceph)
• 340 Intel x86 multicore systems (blade and single
rack) with OS: MS Windows server, Linux Centos and
Ubuntu
• 80% level of application system virtualization
(approximatively 600 VM total)
• Availability 99,85% (h24 7/7)
Hybrid Mcloud: both StateFull and StateLess

6. Press release n. 499 - 21/10/2015 (by Marche Region editorial staff)
6
Si consolida il progetto ‘Crowd4roads’ (una moltitudine a favore delle strade) ideato per migliorare
la condizione delle strade grazie all’apporto del cittadino non più soggetto passivo ma antenna
propositiva del territorio. Utilizzando un’applicazione che sfrutta gli accelerometri degli
smartphone, gli automobilisti potranno infatti monitorare in tempo reale lo stato del manto
stradale, arrivando a segnalare, su una mappa geolocalizzata, la qualità della rete viaria e
fornendo informazioni capillari per decidere le priorità d’intervento.
I dati verranno raccolti ed elaborati dalla “CROWD GRID” ospitata presso il data center regionale.
“Un disegno - commenta l’assessore all’informatica e reti Ict, Fabrizio Cesetti - che coniuga in modo
sinergico ed innovativo il paradigma della crescita digitale di Europa 2020 con la nuova visione
regionale del cittadino al centro delle strategie, attore del rinnovamento anche nel digitale”.
Il progetto, approvato dalla Commissione Europea nell’ambito del nuovo programma quadro europeo
per la ricerca e l’innovazione HORIZON 2020, sfrutta le potenzialità del crowdsourcing per il
monitoraggio ed il miglioramento di un asset pubblico. Di recente è stato perfezionato l’accordo tra i
partner di Marche, Abruzzo, Francia, Regno Unito e Romania per la sua realizzazione. Coordinato
dall’Università di Urbino, Scuola di scienze e tecnologie dell’informazione, mira a sfruttare l'effetto
rete del “crowdsourcing” per la produzione di dati utili ad indicare in dettaglio le reali necessità di
manutenzione stradale nei diversi territori.
Regione Marche partecipa con il duplice ruolo di tecnostruttura che ospita in cloud le infrastrutture
informatiche di CROWD4ROADS e di soggetto che coinvolge nella sperimentazione i tecnici dei
Comuni, degli enti pubblici locali, gli autisti di mezzi pubblici e autobus del Tpl e tutti i cittadini
automobilisti.
Il progetto è finanziato con un budget complessivo di 1.500.000 euro (di cui oltre 260.000 euro a
favore di Regione Marche).
Further details:
http://www.regione.marche.it/Home/ComunicatiStampa.aspx?id=25128
http://uniamo.uniurb.it/crowd4roads-un-progetto-che-piace-alleuropa/
http://www.ecommunity.marche.it/ProgettoeuropeoHorizon2020Crowd4RoadsC4Rs/tabid/288/Default.aspx

7. C4Rs in 1 slide
7
OBJECTIVES: The project combines and enhances existing trip sharing and crowd sensing initiatives
into local large scale pilots, to harness collective awareness and intelligence, contributing to the
solution of two well-known sustainability issues of road passenger transport:
low car occupancy rate and delayed road maintenance
PARTNERS & competencies:
UNIURB MAR COMUTO COVUNI SATEAN BUCKADV ABR
Policy making x x x x
Public administration x x x
Transportation x x x x
Community management x x
Communication x x x x
Open data x x x x x x
Gamification x x
Cloud computing x x
Mobile app dev. x x
Algorithms x x
non-ICT
ICT

8. Objectives & Outcomes
8
• Develop a large scale digital social platform combining people, sensors, and open data:
• -> becoming the main source for monitoring road quality data in at least 3 of the pilots
• Empower citizens as active members of a network able to induce more sustainable car usage
habits and better informed road maintenance decisions:
• -> improving the average car occupancy rate at least by 0.5%
• -> 10% increase of the adoption rates of BlaBlaCar and SmartRoadSense within the pilots
• Provide gamification and incentive mechanisms to be possibly applied on top of the social
platform to motivate the participation of specific target groups into the project, in order to raise
awareness on road sustainability issues and to engage drivers and passengers in road
monitoring:
• -> increased activity of community members, measured in terms of trips shared and monitored kilometres per
user per month
• -> increased usage of tags related with trip-sharing and crowd-sensing in social networks
• -> incentive measures spontaneously applied on top of the C4Rs platform by at least 2 external stakeholders before
the end
• Deploy real-world pilots at urban, regional, and national scale, involving millions of people and
covering millions of kilometres of roads:
• -> monitored roads exceeding 1,000,000 kilometres
• -> raise the percentage of roads monitored at least once per year (which is expected to be above 90% in urban
and regional pilots, and above 50% in country-wide pilots)
• -> raise the percentage of road segments with at least 3 independent measures per month (which is expected to
be above 25% in the urban pilots, 15% in regional pilots, and 10% in at least one of the national pilots)
• -> number of active users exceeding 1,000,000 people
• Provide to policy makers and public administrators up to date open data on the roughness of the
road surface:
• -> roughness indicators of at least 50% of the monitored roads updated at least once per year
• -> at least 10 local public administrations are expected to officially reuse C4Rs data

9. Work Packages, Tasks and Deliverables (referring to MAR)
9
WP1
T1.1 Project management and reporting 2M
T1.2 Assuring workplan and deliverables quality 1M
3 M/P
WP2
T2.2 Definition of scenarios and use cases 2M
T2.3 System requirements and indicators 1M
3 M/P
WP3
T3.3 Cloud configuration and scalability (Lead) 10M
D3.4 (M12) Big data storage and cloud infrastructure design (MAR)
D3.7 (M18) Cloud infrastructure IaaS setup to host the prototype (MAR)
T3.4 User interfaces 1M
D3.5 (M12) Mockups of the mobile app (UNIURB)
D3.8 (M18) App testing version (UNIURB)
D3.9 (M24) C4Rs platform alpha (UNIURB)
D3.10 (M30) C4Rs platform beta (UNIURB)
11 M/P
WP4 (Lead)
T4.1 Test bed definition and setup 2M
D4.1 (M9) Testing and validation strategy (BUCKADV)
D4.2 (M9) Open data management and publication plan (UNIURB)
T4.2 Pilot definition and setup (Lead) 11M
D4.3 (M12) Pilots definition and community building strategy (MAR)
D4.4 (M18) testbeds (BUCKADV)
D4.5 (M18-24-30) Periodic reports and demonstrations on the activities of the pilots (MAR)
T5.3 Testing and validation 3M
D4.6 (M18-24-30) Periodic testing and validation report (SATEAN)
T5.4 Open data management 3M
D4.7 (M18) Preliminary release of C4Rs Open Data (UNIURB)
D4.8 (M30) Final release of C4Rs Open Data (UNIURB)
19 M/P
WP5
T5.1 Communication 2M
T5.2 Dissemination 1M
T5.3 Scaling up and replication 0M
D5.8 (M24) Report on replication experiment conducted between MAR and ABR (ABR)
T5.4 Exploitation plan 1M
4 M/P

10. Milestones of the workplan
10
Milestone
number
Milestone name Related work
package(s)
Estimated date Means of verification
1 Kick off meeting WP1 M01 03/02/2016 Meeting agenda and minutes
2
Quality, management and
communication plan WP1, WP5 M03 03/05/2016
Website up and running, commitment of advisory
board members, D1.1 and D1.2 released
3
Socio-economic analysis,
sustainability threats and use
cases WP2 M06 03/08/2016 D2.1 and D2.2 released
4
System specification,
performance indicators and
testing plan WP2, WP4 M12 03/02/2017
System requirements, indicators and testing strategy
clearly identified, D2.4, D4.1, D4.2, and D4.3
released
5
First prototype of basic
features and implementation
plan of advanced features WP3 M12 03/02/2017 D3.2, D3.3, D3.4, D3.5 released
6
Summer school and scientific
event WP5 M15 03/05/2017 Program and participants’ survey
7
Prototype validated in local
pilots, advanced features
tested in test beds WP3, WP4 M18 03/08/2017
Working prototypes of advanced features, release
alpha running on local pilots, validation results, D3.6,
D3.7, D3.8, D4.4, D4.5a, D4.6a, D4.7 released
8
Release alpha, first evidence
of exploitation and replication
plan, scaling at regional level WP2, WP5 M24 03/02/2018 D3.9, D5.4b, D5.6, and D5.7a released
9 Demonstration WP2 M27 03/05/2018 Program, survey, press, video logs, feedbacks
10
Alpha release validated on
the pilots at local, regional,
and national level, Beta
release refined according to
feedbacks from the pilots WP3, WP4 M30 03/08/2018
Working system demonstrated and validated in all the
pilots, D3.10, D4.5c, D4.6c, D4.8
11 Industrial event WP5 M33 03/11/2018 Program and participants’ survey
12
Final exploitation, and
replication plan and strategy WP5 M36 03/02/2019
Feedback from field trials, open data, D5.7b,D5.8 and
D5.9 released

11. Detailed activities of Marche Region in the project
11
PF Sistemi Informativi e Telematici
Cinzia Amici, Serena Carota; Massimo Casali; Francesco Cirillo; Marialaura Maggiulli; Alessandro
Moscoloni; Michele Rossini; Andrea Sergiacomi; Ombretta Togni; Sergio Villarreal; …
•Writing / collaboration on deliverables (technical requirements definition for ICT systems and applications, cloud scaling, accessibility / usability
UI, Open Data production and publishing integrated in the regional GoodPA platform/framework)
•Management of pilots installations and monitoring, testing, reporting activities in our Mcloud IaaS/datacenter
•Sharing communication and information on our institutional website, social network channels, project website
•Technological assistance to local users involved in the use of the app; technical support in case of demonstration
•Public tenders to acquire:
• servers and IT platforms (Hardware/network appliance and ICT services - 3Tb storage, 3 physical servers hosting. 2 front-end virtual servers
and 4 back-end/cluster PostgreSQL/MySQL db virtual servers)
• 50 smartphones to be used to involve local public transportation companies (extra-urban routes) or local government bodies (urban roads) into
the Marche pilot
•Other administrative tasks (outsourcing technical assistance contract, catering assignment, internal public acts for budget and finance)
PF Viabilità e Trasporti
Letizia Casonato; Gabriele Frigio; Marina Marcozzi; Cinzia Montironi; …
•Writing / collaboration on deliverables (definition of functional requirements, indicators, parameters for measuring the road quality according to
its types (eg A autoroute, B primary extraurban - with traffic island, C secondary extraurban, D urban slip – with separate carriageways, E urban
neighborhood street, F other local road), scenarios and use cases to be tested, strategies for user engagement: community building, ideas
about gamification and reward)
•Contributing to the provision / collection / updating of open data, any socio-economic and quantitative data/study related to local roads
monitoring, car occupancy rate and trip sharing, dissemination and reuse of adopted systems (apps for end users, geographical monitoring
platform and data, …)
•Involvement of local bodies, drivers from LPT companies, car drivers, other regional stakeholders
•Collaboration on communication, dissemination, demonstration, exploitation activities; relationships with colleagues of the Abruzzo and foreign
transport departments
Lattanzio Group
Francesco Barilli; Dario Quatrini
•Financial reporting (for subcontracting, personnel costs, missions 2 workshops and 6 meetings refunds, periodic reports to the coordinator)
•Organisation of events, demo and meetings; collaboration on administrative tasks; planning, advising, warning for deadlines
•Technical assistance (english and formal review on deliverables, notes, documents)