5 Steps to Elevate Your B2B Social Media Campaign
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Many B2B organizations want to capitalize on social media, but are still struggling with how and where to start. This webinar will covered how to build a plan to launch your presence on Facebook, Twitter, Linkedin, and other platforms -- and how to sustain momentum and elevate your results.
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5 Steps to Elevate Your B2B Social Media Campaign
- 1. 5 Steps to Elevate Your B2B Social Media Campaign _____________________________ Sarah Kloth SEO Team Lead, Social Media & Content Marketing TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 8. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH Competitor Analysis Identify following, post frequency, shares, engagement, etc. to get insights about where they are and their success on each platform to establish opportunities. SIMPLYMEASURED.COM FANPAGE KARMA
- 9. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH Brand Audit Performing a social media brand audit will allow you to establish social items that need to be cleaned up and identify additional opportunities that you are not taking advantage of. LIKEALYZER.COM EYEBALLING EACH SITE
- 10. Linkedin, Twitter, Facebook Where is your audience? Who are industry influencers? TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 11. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH FACEBOOK ANALYTICS LINKEDIN ANALYTICS TWITTERANALYTICS
- 12. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH FACEBOOK ANALYTICS LINKEDIN ANALYTICS TWITTERANALYTICS
- 13. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH GOOGLE ANALYTICS
- 14. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH GOOGLE ANALYTICS
- 15. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH YOUR CUSTOMER BASE
- 16. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH HASHTAGIFY.ME COMPETITOR ANALYSIS FOLLOWERWONK
- 18. Identify goals Find Your Voice Post Frequency Content calendar TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 19. Identify Social Media Goals: •Raise Awareness of Your Brand •Drive more Traffic to Your Website •Increase Total Conversions From Social Media TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 20. Don’t Settle for “Boring” • Leverage visual mediums • Write like you speak • Make people feel informed TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 24. Content Calendar: -Tradeshows -Product Launches -Industry News -Curation -Company News -Press Releases -Employee Features -Awards -Blog Posts -Infographics -Videos -Paid Promotions TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 25. Paid Campaigns: -Promote Tradeshows -Promote Product Launch -Increase Brand Awareness -Example: If you owned a manufacturing company looking to increase exposure to the aerospace industry, you could choose to run social advertising targeting LinkedIn members with the job title of 'aerospace engineer' with tailored ad messaging that when clicked would push over to your aerospace industry webpage. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 27. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH SPROUT SOCIAL HOOTSUITE BUFFER
- 28. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH PLATFORM ANALYTICS GOOGLE ANALYTICS
- 29. Social Posting Pro Tip #1: Use Branded Imagery TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 30. Social Posting Pro Tip #2: Use Hashtags TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH HASHTAGIFY.ME TWITAG.COM HASHTAGS.ORG
- 31. Social Posting Pro Tip #3: Don’t Over Sell TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 32. Social Posting Pro Tip #4: Post Frequency TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 34. Formulate the Right Questions Measure against Goals Refine based on Data TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 38. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH Google: “UTM Builder” https://support.google.com/ana lytics/answer/1033867?hl=en
- 40. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH The benefits of a B2B social media presence are many, from increasing website traffic to building new business relationship. When done right, a B2B social media marketing presence can rival the creativity and appeal of some of the most popular consumer targeted social pages, and in return provide a measurable impact on your bottom line. Remember, the truth is even top business decision- makers use social media. Be where your audience is.
- 41. • – Analyze your Twitter followers to give you insights about how you can engage with them better • – Create simple connections between apps like Facebook, Dropbox, Instagram, Twitter, and Gmail. IF a new post is published on Facebook (the “this” event), THEN send me an email (the “that” event). • – Schedule posts on all platforms • – WordPress plugin that allows you to A/B test (split test) headlines against each other. • – Spy on the social ads your competitors are running. TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
- 42. Questions? TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH LEARN MORE: BIT.LY/1RGKXFK