Book tracking results 2

1. RFR of test group 1 before nudge: 55%
Daily reminder with their own reading progress

2. RFR of test group 1 before nudge: 39%
Daily reminder with their own reading progress

3. “Even when I am tired, I will still force myself to
read because I don’t want to see “0” on my
graph. ” -Samantha Chen
“I feel mentally pressured but still behave the
same way.” -Yu Chyng
“It wasn't drastic but I could see if I haven't read
for long and then I would tell myself I have to
read. ” -Greta Day
Feedback from test group 1’s participants
Daily reminder with their own reading progress
While the participants
thought that they had read
more frequently or at least
remained the same,

4. Amountofparticipantswhoread
0
1
2
3
4
5
6
7
8
9
Date
11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/21 11/22 11/23 11/24 11/25
Nudge
55 39RF
Test group 1
Daily reminder with their own reading progress
their reading frequency
actually dropped.

5. Readingtime(mins)
0
15
30
45
60
75
90
Date
11/11 11/12 11/13 11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/11 11/12
Nudge
Case Study from test group 1
Participant 9 from Testing group 2
Participant 5 read
significantly less after
the nudge.