You know that maintaining your website plus the addition of customized features gets more visitors to land on your site, but what can you do to now turn those visitors into buyers?

2. Customize and Captivate
There are more ways than you may have imagined to attract and connect
with your website visitors.

3. Customize and Captivate
This series will dive into the many options you have to take your website
from simple existence to a site that offers impressive technology to
connect with, and drive customers to buy.

4. Customize your website from the very top of the
page, using easy assets that capture the eye.

5. Engaging Your Viewers from the Top
Running a special or have involvement in a charity event?
Place this information in a banner image to capture each
visitor’s attention.

6. Engaging Your Viewers from the Top
Utilize DADS (Ford’s Dealer Asset Delivery System) for images,
including those for OEM campaigns like the Built Ford Tough Sales
Event. To access DADS, click here.
DealerConnection Elite Dealers’ sites are updated regularly with current DADS assets,
plus get added to the latest campaigns because of Elite’s white glove service.

7. Consumers are shopping online at
growing rates, so be prepared.

8. Drawing the Mobile Audience
Forty percent of customers are visiting your website from
mobile devices.
Learn how you can get a customizable and optimized mobile site here.

9. Shoppers often want to see before they believe,
and your site can provide confidence.

10. Featuring Your Products with Visuals
Show actual photos of your new and used vehicles, so your
customer knows what their vehicle would look like.

11. Featuring Your Products with Visuals
Create walk-around videos of your entire inventory.
DealerConnection Premier Advanced Inventory Service (DCPAIS) can help with video
creation of your inventory. Learn more here.

12. An organized message will resonate with visitors.

13. Creating Custom Pages
Avoid cramming all of what your dealership offers on your homepage.
Instead, build custom pages for each area of your business to present
organized, concise messaging.
Valuable information not only attracts customers, but also attracts the attention of web crawlers, which is
an excellent way to add customer value while building strong SEO.

14. Consistency is Key
It is crucial to cerate a consistent user experience from in-store to online.
A stores community activities, pricing, inventory and values should be
accurately represented everywhere customers are, including your
website, in social media and in each consumer interaction.

15. Generating leads on your site will grow your
business.

16. Building Call-to-Action Items
Incorporate call-to-action items like “Schedule Service” or
“Value Your Trade” to drive customers to submit information for
lead generation.
See an example of these custom features here.

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