This document describes KarachiDeals.com, an online platform that connects consumers with deals and discounts from retailers in Karachi. For merchants, it offers an efficient way to acquire new customers through advertising. KarachiDeals uses targeted marketing campaigns featuring the right offer, audience, platform, and frequency to help merchants reach more customers, retain existing ones, and create brand awareness. Merchants can partner with KarachiDeals to have their marketing done through billboards, radio, flyers, Facebook and other channels.