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The research design is the master
plan specifying the methods and
procedures for collecting and
analyzing the needed information.
Process Definition
Quantitative Approach to addressing a research question(s)
and design a study that involves collecting
quantitative data (and/or qualitative data that can
be quantified) and analyzing them using statistical
methods.
Qualitative Approach to addressing their research question(s)
and design a study that involves collecting
qualitative data and analyzing them using
interpretative methods.
THE HOW? – Present the Research
Methodology.
Research Design
Research Respondents and Sampling Procedure
Research Instruments
Data Collection/Gathering Procedure
Data Analysis Procedure
FACTORS AFFECTING THE CHOICE OF A
RESEARCH DESIGN
Factor Definition
Purpose of Research The reason why research is conducted.
Process of the research The way in which the data is collected and
analyzed.
Outcome of the research Whether the expected outcome is the
solution to a particular problem or a more
general contribution to knowledge.

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Research design

  • 1.
  • 2. The research design is the master plan specifying the methods and procedures for collecting and analyzing the needed information.
  • 3. Process Definition Quantitative Approach to addressing a research question(s) and design a study that involves collecting quantitative data (and/or qualitative data that can be quantified) and analyzing them using statistical methods. Qualitative Approach to addressing their research question(s) and design a study that involves collecting qualitative data and analyzing them using interpretative methods.
  • 4. THE HOW? – Present the Research Methodology. Research Design Research Respondents and Sampling Procedure Research Instruments Data Collection/Gathering Procedure Data Analysis Procedure
  • 5. FACTORS AFFECTING THE CHOICE OF A RESEARCH DESIGN Factor Definition Purpose of Research The reason why research is conducted. Process of the research The way in which the data is collected and analyzed. Outcome of the research Whether the expected outcome is the solution to a particular problem or a more general contribution to knowledge.